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Lincoln to focus on mainstream models, has no plans for a flagship - report

 Lincoln to focus on mainstream models, has no plans for a flagship - report
2013 Lincoln MKZ

Brand dedicated to high-volume products

In an effort to reverse declining sales and sagging consumer interest, Lincoln will reportedly abandon dreams of a flagship and focus on mainstream models instead.

Sources familiar with the matter have revealed Lincoln won't build niche vehicles, but rather develop high-volume models that offer a bigger return on investment.

The first model created under the strategy is the 2013 MKZ, which goes on sale this fall. It will be followed by a crossover, which is tentatively called the MKC, in 2014 or 2015. Expected to be based on the Ford Escape / Kuga, the model will slot below the MKX and compete with newer entries such as the BMW X1.

 

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Comments (6)

 HEMI426 HEMI426
I'm wondering I know that cars like the honda accord sell very good in the us. How does a hatchback like the vw golf do over there? A few years back it was lincoln if I remember it right that came with a concept hatchback. Have they decided there wouldn't be a market for it? It might sell even in the usa. Canada and mexico would do better I think. Try it Lincoln, make it fuel efficient and use a focus platform to save costs
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August 15, 2012 10:55 am
 classicbob classicbob
What plans? Ford almost had a viable plan to revive Lincoln 12 years ago when it introduced the LS with Jaguar RWD architecture (still being used by the stunning XF). It was the first Lincoln to have aspirations of challenging the Germans and actually sold in respectable numbers for the first 3 years. Ford however did nothing to develop the product or brand, so Lincoln slipped back into a coma. You can edit the title: "Other than elementary life support, Lincoln... has no plans"
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August 14, 2012 4:21 am
 DBaskov DBaskov
Then I hope they are capable making their cars' designs look more appealing in the future. Because I think the biggest reason as to why there aren't that many relatively new Lincolns sold, is because of that ugly grill that adds on to the plain look of the car.
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August 13, 2012 8:23 pm
 techie69 techie69
The old guard of design still rules the roost at Ford playing their political role and allowing this ugly moustache design grille stand. They better charge plebian prices than try to keep push it as a luxury ride!
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August 13, 2012 6:28 pm