Lincoln to focus on mainstream models, has no plans for a flagship - report

2013 Lincoln MKZ
2013 Lincoln MKZ

Brand dedicated to high-volume products

In an effort to reverse declining sales and sagging consumer interest, Lincoln will reportedly abandon dreams of a flagship and focus on mainstream models instead.

Sources familiar with the matter have revealed Lincoln won't build niche vehicles, but rather develop high-volume models that offer a bigger return on investment.

The first model created under the strategy is the 2013 MKZ, which goes on sale this fall. It will be followed by a crossover, which is tentatively called the MKC, in 2014 or 2015. Expected to be based on the Ford Escape / Kuga, the model will slot below the MKX and compete with newer entries such as the BMW X1.


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Comments (6)

I'm wondering I know that cars like the honda accord sell very good in the us. How does a hatchback like the vw golf do over there? A few years back it was lincoln if I remember it right that came with a concept hatchback. Have they decided there wouldn't be a market for it? It might sell even in the usa. Canada and mexico would do better I think. Try it Lincoln, make it fuel efficient and use a focus platform to save costs
Aug 15th, 2012 5:55pm
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classicbob classicbob
What plans? Ford almost had a viable plan to revive Lincoln 12 years ago when it introduced the LS with Jaguar RWD architecture (still being used by the stunning XF). It was the first Lincoln to have aspirations of challenging the Germans and actually sold in respectable numbers for the first 3 years. Ford however did nothing to develop the product or brand, so Lincoln slipped back into a coma. You can edit the title: "Other than elementary life support, Lincoln... has no plans"
Aug 14th, 2012 11:21am
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DBaskov DBaskov
Then I hope they are capable making their cars' designs look more appealing in the future. Because I think the biggest reason as to why there aren't that many relatively new Lincolns sold, is because of that ugly grill that adds on to the plain look of the car.
Aug 14th, 2012 3:23am
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clash_189 clash_189
Then why does it not affect BMW with their much uglier nostril (it resembles more of nostril than kidney) grill? It simply, Ford people at Lincoln just had no idea and slapped the grill to give it a Lincoln identity... I think Lincoln more as Volvo, Citroen DS, Acura and Alfa Romeo competitor than Audi, BMW, Jaguar, Lexus, Infinity and MB
Aug 14th, 2012 6:00am
1 1
DBaskov DBaskov
Honestly I'll take the BMW grill that looks like "nostrils" than the ugly mustache grill that Lincoln is trying to rock. I get that Acura and Lincoln are going through identity crisis, but they need find a design that's not so unappealing. I really hope that since Lincoln now/or will have soon their own design team, that they can do something about this.
Aug 14th, 2012 6:55am
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techie69 techie69
The old guard of design still rules the roost at Ford playing their political role and allowing this ugly moustache design grille stand. They better charge plebian prices than try to keep push it as a luxury ride!
Aug 14th, 2012 1:28am
0 1