Opel/Vauxhall Adam officially revealed [videos]

Opel has official released the first images and details of the brand new ADAM, a model they describe as their first fashionable urban car. The three door boasts a retro-based style that has been designed to compete with rivals such as the Fiat 500 and MINI.

It's dimensions measure 3.7 meters length and 1.72 meters width which isslightly larger than the 500, but almost identical to the MINI hatch. It provides enough room to seat four people in what is described as a premium level atmosphere.

Three retro-named trim levels are set to be made available: JAM (fashionable and colorful trim), GLAM (elegant, refined and sophisticated trim) and SLAM (energetic and sporty trim). Each is highly customizable allowing customers to order a truly unique car.

A choice of three different powertrain options will be available at launch, all of which are mated with a five-speed manual transmission and can include the ecoFLEX technology pack that boasts fuel-saving Start/Stop technology. The entry level unit will be 1.2 liter engine producing 70PS (51kW/69hp) while a 1.4 liter unit will be offered at two power outputs: 87PS (64kW/86hp) and 100PS (74kW/99hp).

We are told the ADAM will also benefit from a new generation turbocharged unit at some point in the future and it will come with a brand new six-speed manual transmission system.

The new 2013 Opel ADAM will celebrate its world debut at the Paris Motor Show in September before it arrives in showrooms in January 2013.

Check out the press release below for more details.

  • Engineered and produced in Germany - Opel’s first fashionable urban car

  • Bold design visualizes individuality and dynamics

  • Three different “mood” worlds set stage for virtually unlimited combinations

  • ADAM introduces premium technologies to fashion-led A-segment

  • Unique infotainment system brings smartphone integration into the car

With the all-new ADAM, Opel is entering the fashion-led A-segment with a chic, small, urban car. The Opel ADAM combines bold, powerful design with potential for almost unlimited personalization, making each ADAM totally unique. It also provides premium technologies from upper segments, including a new onboard infotainment system which integrates the owner’s smartphone in the car (Android and Apple iOS) and thereby makes internet-based applications available in the cabin.

Measuring almost 3.70 meters in length (1.72 meters width excl. mirrors), the agile three-door is perfect for urban environments. Inside its cabin, the Opel ADAM offers seating for four people who will benefit from its premium-inspired atmosphere and a high degree of roominess unusual for a small car. In the A-segment, Opel already offers the Agila which impresses with its practical strengths. Now the new sporty and elegant ADAM targets especially trendy urban customers who are looking for a car that expresses their personal style. Experts predict the lifestyle-orientated sub-segment to grow steadily over the next years.

“The new Opel ADAM offers lots of growth potential for our brand. We are very proud that our fashionable small car brings German engineering excellence to its segment,” says Opel CEO Karl-Friedrich Stracke. “In fact, the ADAM is the only A-segment car that will be exclusively built in Germany. We are sure that it will get a fantastic reception in Paris at its world premiere in September:”

The Opel ADAM will initially be offered with three efficient gasoline engines (1.2 l 51kW/70 hp, 1.4 l 64 kW/87 hp and 1.4 l 74/100 hp) combined with a five-speed manual transmission. All powertrains are available with an ecoFLEX technology pack including fuel-saving Start/Stop technology. Later on, a new generation small gasoline engine will make its premiere in the ADAM, featuring direct injection turbocharging for further enhanced efficiency and performance. This new engine will be combined with a completely new generation six-speed manual transmission.

Customize: “Almost unlimited” choices

ADAM innovates and introduces a totally new trim approach. Rather than having the well-known trim hierarchies, customers can choose from three different highly individualized trim moods or worlds: JAM is unconventional, fashionable and colorful, GLAM offers a more elegant, refined and sophisticated setting and SLAM appeals to those with energetic and sporty attitudes. ADAM JAM, ADAM GLAM and ADAM SLAM: these three “mood” worlds set the stage for a virtually unlimited potential for personalization with a wide choice of exterior colors, three roof colors, different interior colors, decors and various headliners -including an LED lit “starlight” roof trim - and other premium inspired distinctive design elements.

Mark Adams, Opel Vice President, Design explains: “No other car in this segment can be personalized as much as the Opel ADAM because we are offering virtually unlimited exterior/interior color, fabric, decor and kit combination possibilities. It’s unlikely our customers will see another car like theirs.”

Select: Bold exterior with iconic silhouette and premium inspired interior

ADAM introduces Opel’s award-winning philosophy of “sculptural artistry meets German precision” to the fashion-led A-segment. And unlike other rivals, ADAM bucks the trend of retro-based design with a modern and bold look.

ADAM’s striking and unique “floating” roof which is visually disconnected from the body allows a perfect execution of a two-tone color combination. The car’s name badge is – unlike with most other cars – placed at the end of the chrome “signature” window molding on the rear pillar, which adds to its unique appeal. In the wide front grille, the ADAM has the new wing-shaped chrome bar with the embossed Opel emblem as introduced in the new Astra line-up. On the flanks there are design cues such as the blade shape in the lower door and the characteristic crisp “shock wave” around the door handles known from the Astra GTC. The headlamps feature wing-shaped daytime running lights (DRL) typical for Opel. For the first time in the A-segment, both the headlamps and the taillights are available with state-of-the art energy-saving LED technology.

The interior design delivers what its upmarket exterior promises: style and premium inspired ambience in a remarkably spacious environment for a small car. With sculpted, harmonious surfaces and graceful flowing lines just like its bigger brand brothers Astra, Meriva and Insignia, the ADAM rounds off Opel´s brand promise in its latest and smallest declination. The round, chronograph-style instruments and chrome bezeled switches convey an aura of sporty precision.

Connect: With upscale equipment including smartphone integration

ADAM is the first car with Opel’s all-new state-of-the-art infotainment system that not only brings its owner’s smartphone capabilities to the vehicle but also adds further value to them, offering even more convenience and flexibility than a conventional system. The new system is exclusive to the A-segment because it not only offers smartphone connectivity for Apple iOS software but is also compatible with Android operating systems.

The new infotainment system makes selected smartphone content including internet based applications such as GPS navigation available in the cabin. It collects the content and displays it on the seven-inch, high-resolution and full-color touch screen which also provides quick and intuitive access to various user friendly control-functions via five easy to navigate menus.

In addition, new media sources such as MP3 players, iPodsTM and tablets can be brought to the ADAM thanks to BluetoothTM and USB connectivity. There is a plug-in outlet for music devices that do not use USB or BluetoothTM connections. ADAM owners who wish to enjoy a video or personalized slide show, can do so when the car is stationary.

Activate: Upscale advanced technologies for the first time in the A-segment

ADAM introduces many upscale and innovative technologies into the A-segment that can usually only be found in higher segments. For the first time it makes the new generation Advanced Park Assist (APA II) available. Drivers engage the system with a button on the dashboard and it tells them when they pass a parallel parking space large enough to accommodate the car. The system then automatically steers them into the parking space, with the driver just controlling the brake, clutch and gears. It always comes in combination with Side Blind Spot Alert (SBSA) which also uses ultrasonic sensors. Another first in the A-segment is the heated steering wheel which adds another premium touch to ADAM’s cabin.

Ride: Agile and crisp chassis with ESP standard on all ADAMS

ADAM’s bold stance is further emphasized by its broad footprint (front track: 1485 mm/ rear track: 1478 mm). Its chassis with a wheelbase of 2311 mm is geared towards maximum active safety and comfort. MacPherson struts with a sub-frame have been fitted to the front axle. The rear axle of the ADAM features a torsion beam compound crank design. Wheel sizes range from 15” to 18”, and cars that are specified with 17” or 18“ rims come standard with a more responsive Sports chassis and steering feeling. The ADAM’s Electrical Power Steering (EPS) includes a dedicated CITY mode which at the flick of a switch increases power assistance at lower speeds - particularly useful for maneuvering. The comprehensive ESP of the latest generation is also standard in all ADAMS and comes complete with many useful sub-functions such as Hill Start Assist.

A high level of passive safety is ensured by an ultra-rigid passenger cell mainly made from high-strength steel. This is complemented by front, side and head curtain airbags as well as Dual Seat Belt Pre-tensioners at the front seats which offer additional knee and leg protection. Other safety features include two sets of ISOFIX points plus top tethers in order to easily and safely attach child seats on the 50:50 split foldable rear bench.

The all-new Opel ADAM will be available to order after its official world premiere at the Paris Motor Show (September 29 – October 14, 2012). First cars will hit the showrooms in January 2013.

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Comments (29)

opelfan opelfan
Watch out here comes opel,mini/500 bites the dust.The best opel ever designed shows that anti retro is in and retro is out.
Jul 28th, 2012 10:28am
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Prestige15 Prestige15
This car has some characther, not bad for a vauxhall and vauxhall are on abit of a roll these days. this car will sell with big numbers
Jul 22nd, 2012 1:48pm
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BrunogtsReis BrunogtsReis
Jul 15th, 2012 12:57am
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davo23 davo23
http://sniffpetrol.com/2012/07/11/vauxadamrevealed/ Oh Look, someone agrees with me. I'd be absolutely stunned if those aforementioned cars weren't pasted all over Opels moodboards during the concept development
Jul 12th, 2012 2:48pm
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classicbob classicbob
Nice work Opel! Love the body lines, though i’d be tempted to give it a nose job soon...
Jul 11th, 2012 10:29pm
0 0
This is much wider than Fiat 500, 9 cm body and 7.5 cm track.
Jul 11th, 2012 7:49pm
0 0
wbizarre wbizarre
A non-retro, not-scowling minicar? Awesome!
Jul 11th, 2012 6:15pm
1 0
Cohiba-lover06 Cohiba-lover06
Is it actually based on the Fiat 500? In itself not a bad car. Like the Corsa shares the platform (PSA, Fiat), there`s a whole lot of 500 in this car. Cute in a girlish way. Only the chrome fin in the grill does not fit with the Opel flash. Design school 1 on 1.
Jul 11th, 2012 4:07pm
0 0
saytamaner saytamaner
No, there is no connection between this car and Fiat 500. However there is a connection with the Fiat Punto because Adam uses a shortened version of the next generation Corsa platform which is in itself a further-developed version of the current Corsa/Punto/Mito platform. The development work is mostly done by the Korean GM unit and helped by the German engineering team in Russelsheim, Germany. The new Chevrolet Aveo/Sonic already uses this platform.
Jul 12th, 2012 9:36am
0 0
Sacto8780 Sacto8780
ear GM, can we bring a Chevrolet-badged version of this new car to the USA, powered by the 100 bhp engine and six-speed automatic? With sales of the Fiat 500 starting to really pick up, you can tap into the new youth market very easily. GM could build this car at one their numerous assembly lines in Mexico to keep costs down.
Jul 11th, 2012 4:00pm
1 1
Renyeo Renyeo
Floating C pillar is cool.
Jul 11th, 2012 3:29pm
3 1
I have to say this might be the best looking mini car. that said most opels look good because of the huge rims, but his also his abetter design
Jul 11th, 2012 1:24pm
2 3
mgmbh1 mgmbh1
how can you compete with MINI and Fiat without an AUTOMATIC transmission???
Jul 11th, 2012 1:12pm
2 2
positivomobile positivomobile
Hey, really cool! Overall Opel made a big step in the past year! I like the 'underdog' image! ....thumbs up!
Jul 11th, 2012 12:59pm
3 2
davo23 davo23
Actually, that rear shape and shutline looks suspiciously like the original KA as well.
Jul 11th, 2012 12:58pm
2 2
I have to say that is might be the best looking minicar. Tht said most opels only look good because of the huge rims, but his one has also a better overal design
Jul 11th, 2012 12:57pm
5 3
davo23 davo23
This looks like a mish-mash of Citroen DS3, Fiat 500, and MINI. Plus some of the Nissan Juke, esp the front end.
Jul 11th, 2012 12:56pm
3 4
I actually considered all three abovementioned cars when I decided to purchase a new car earlier this year. I should have waited because I could have had all three in one!
Jul 13th, 2012 10:36am
1 2
kimbo kimbo
the design already looks outdated. Organic design makes it look like it's from 1996
Jul 11th, 2012 12:16pm
2 7
automobile007 automobile007
have to say i agree, i want to like it but it does look a little dated somehow
Jul 11th, 2012 12:33pm
2 5
classicbob classicbob
Sure, the front end does look dated, but the body lines are clean and modern, almost Audi A1ish
Jul 11th, 2012 10:35pm
0 2
classicbob classicbob
Sure, the front end does look dated, but the body lines are clean and modern, almost Audi A1ish
Jul 11th, 2012 10:35pm
0 1
Madness Madness
Opel have done it again! Fantastic looking car. It shows what Opel can do when they put their mind to it. They did a great job with the insignia, the Astra 5dr was sort of lacking on finish, but this Adam is designed brilliantly. In this age when every new car is just as reliable as the next, its the smaller details and the finishing touches that set cars apart. Those lights in the roof were a great idea, and the speedometer cluster is one of the most attractive and fun i've ever seen. It really puts Adam a head and shoulders above the likes of the Fox. Can it steal Mini or 500 territory though? well I guess we'l have to wait and see!
Jul 11th, 2012 12:16pm
4 2
nice car. I like the interior colors.
Jul 11th, 2012 11:59am
3 1
N20_Purge N20_Purge
I must say I like it alot, it's a very stylish supermini.
Jul 11th, 2012 11:59am
5 1
zyzyphe zyzyphe
The front reminds me of SMART, and the back might easily be interpreted as the front. Overall nice design
Jul 11th, 2012 11:58am
1 4