Bentley EXP 9 F concept: New images & video released

Bentley brought the EXP 9 F Concept to the 2012 Goodwood Festival of Speed at the end of last month which marked the design study's first appearance on UK soil. The British marque is apparently still gauging reaction to the model but there is one word that has widely been used to describe the design over the past few months - fugly.

Nevertheless, Bentley are pressing on and have celebrated the UK debut by releasing a few new images as well as a new promotional video.

The ultra-premium SUV has been developed to collaborate crafted luxury, advanced in-car technology, commanding driving position and all-terrain capability with a 6.0-liter twin turbo W12 engine and 8 speed transmission.

The next opportunity for enthusiasts to see the EXP 9 F Concept will be at the Concours d'Elegance in Pebble Beach, California in August.


  • First UK appearance of Bentley’s pinnacle luxury performance SUV since unveiling at Geneva

  • World exclusive images and first video

Fresh from a successful UK debut at the 2012 Goodwood Festival of Speed, Bentley is releasing new dynamic images and video of its luxury performance SUV design concept, the EXP 9 F.

The new material reaffirms the concept’s innovative fusion of contemporary, crafted luxury, advanced technology, commanding driving position and all-terrain capability. EXP 9 F also highlights Bentley’s intent to build the fastest and most luxurious SUV in the world.

The concept’s appearance at Goodwood is part of a systematic and comprehensive process of gauging customer and public reaction to the idea of a Bentley SUV, which began with its unveiling at theGeneva International Salon d’Auto earlier this year and will continue at the Concours d’Elegance in Pebble Beach, California in August.



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Comments (24)

Wickedated Wickedated
Well it's Bentley, if you know anything about the brand, it's famous for having cars that make a statement, usually for the ultra-luxury borderline vulgar. Example- Bentley Azure, a monstrosity. I'm not a Bentley fan so I do think this is ugly, but obviously if you're into the brand, you'd buy it. It will sell like hot cakes indeed- Russia, Saudi Arabia, Florida & California in the US.
Jul 9th, 2012 8:08am
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StewartSorensen StewartSorensen
Yea they must have gone to far with development before really testing likeabilty. But perhaps this car will do well in the Arabic hemisphere and for a few British semi royals, at least for the interior - very "yachty" and luxurious. Maybe it´s one of these that does not do well on images - just speculating. Also it seems that these vents and coolers are very aero inspired but the car looks so heavy - well i cant´really get it with this concept. Oddly enough this Bentley reminds me of some old LUX version Morris or something similar. Video was also very heavy - "slowly driving over a few small stones on the country side Allé" - i think any Bentley, Rools, Merc or whatever luxury car can do that pretty well. I wonder if it will it do some reasonable offroading quite well ? (says all-terrain system). Perhaps it can steal a few G-Wagon AMG buyers ?. I will finnish now but i think Bentley really got in for Design DNA test with this one :/
Jul 9th, 2012 2:23am
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Jul 8th, 2012 11:40pm
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AhmadSt.HopeBlair-Brown AhmadSt.HopeBlair-Brown
Even though this SUV is fugly, I gurantee it will sell like hot cakes, stinky hot cakes, but caking in the sales none the less...
Jul 8th, 2012 8:12am
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ebarsy ebarsy
I still like it...
Jul 7th, 2012 5:58am
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If they used more "fluid lines" in the same style as the Continental, it would certainly be easier on the eyes. The interior is quite nice though!
Jul 7th, 2012 2:44am
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This car already EXPired on 9th Feb!
Jul 7th, 2012 12:29am
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useurbrain4once useurbrain4once
I personally don't think they should change a damn thing! This is a unique vehicle in it's looks. For those of you that want a generic-looking vehicle that looks like everything else on the road, you have many options to choose from. If this suv hits the road as is, it will be one vehicle that will be unmistakably identified. AND....it's a Bentley and needs to be as such....DIFFERENT! Now, if you think it's a so ugly that you will have nightmares, quit looking at it. If you think it's so doggone ugly AND you CAN afford it, go buy something else. HAHA! Now, here's the kicker...if you think it's so ugly you can't stand to share the same road or the same city with it.... there are LOTS of options too!! lol! I for one will be first in line for this gorgeous vehicle.
Jul 7th, 2012 12:16am
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vilivo vilivo
Agreed. I would have to disagree on just 1 thing- Im quite certain that there are any in line for this car already, so you may not be quite 1st. Having said that, I would get rid of both our SUVs and get this instead, in the blink of an eye.
Jul 7th, 2012 2:28am
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eddie eddie
Gorgeous interior!
Jul 6th, 2012 9:58pm
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Shotokan6 Shotokan6
I will have to disagree with most of you. This truck is simply gorgeous and will be a big hit. It has a hint of a Range Rover styling and proportions but looks like nothing else on the road. I love it. Wait and see.
Jul 6th, 2012 9:10pm
1 3
The Petrolhead The Petrolhead
Jul 6th, 2012 9:43pm
2 1
OmarKaiserRasheed OmarKaiserRasheed
Forgive him he's American, they call anything big a truck. Range rover=truck, ford pickup=truck forgive him.
Jul 7th, 2012 3:09am
3 1
OmarKaiserRasheed OmarKaiserRasheed
Forgive him he's american. They call all big cars trucks, Range rover=truck, Ford Pickup=truck.
Jul 7th, 2012 3:10am
3 1
Aesthetics Aesthetics
god that interior is such a perfect contrast to that extorior...beauty and the rhino..oh, sorry, beast
Jul 6th, 2012 7:33pm
1 2
lambocop lambocop
I have no idea what the big problem with it. It looks good to me..BIG, LUXURIOUS, SOPHISTICATED, BEAUTIFUL..in short it looks BENTLEY..I like it..put my name for one
Jul 6th, 2012 6:37pm
3 2
automobile007 automobile007
I thought they released a statement saying they were 'reworking' this? I want to like it but it's not quite right, not a million miles off though
Jul 6th, 2012 6:01pm
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kryst_PL kryst_PL
And there I was sitting and thinking that this day was not so bad after all...
Jul 6th, 2012 5:30pm
2 3
kimbo kimbo
and yet you would wet your pants if you got one, LOL!
Jul 6th, 2012 7:34pm
2 1
LucienTheodorTaag LucienTheodorTaag
Im a massive Bentley fan, but like this is very embarrassing.....still.
Jul 6th, 2012 5:21pm
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adrianflatt adrianflatt
I love Bentley, so naturally I want to like this car. I just can't convince myself to get there. Love the interior, but the outside is just ugly. It's manly the front end that just doesn't work.
Jul 6th, 2012 5:20pm
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ahargra ahargra
I agree, it's not bad from the A-Pillar back, but the front fascia needs a lot of work!
Jul 7th, 2012 1:20am
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International International
Still FUGLY. They are trying to push this horrid design down our throats. No means NO. Quit with the visual rape!
Jul 6th, 2012 5:17pm
4 3