BMW North America CEO pushing for M7, thinks it will happen - report

2013 BMW 7-Series facelift 25.05.2012
2013 BMW 7-Series facelift 25.05.2012

Exec also expects to see more carbon fiber in mainstream models

Ludwig Willisch, the President and CEO of BMW North America, has revealed new details about the company's future product lineup.

Speaking with the Detroit Bureau, Willisch said he is pushing the automaker to develop an M7. He declined to say when the model could arrive, but hinted "I think we will get it."

Despite the fact that Willisch wants an M7, he doesn't want the automaker to offer M variants of all their models. In particular, he doesn't think the company needs an X1 M or an X3 M.

The executive also expects carbon fiber will be used on a variety of upcoming models. While it will likely be used in higher-end vehicles at first, it could eventually spread to the 3-Series.


Published May 31st, 2012 8:55pm By Michael Gauthier
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Comments (9)

RobertBright RobertBright
I would rather have an M5 Touring.
Jun 1st, 2012 4:12pm
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Swifty Swifty
BMW also need a V12 powered 6-series to compete with SL600 and CL600! And in 660CSi V12 it could have a glass-roof...prestigeous interior...something like the concept 6-series was looking! the 650i is not good enough for me, I need a lot more than 407hp...looking for 550-580hp and the silky smooth V12 should do that appropriate not that M6 which is weird sounding and unpleasant to drive everyday!
Jun 1st, 2012 8:59am
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slim slim
Stick the M6 drive train into the Alpina B7 shell, rework the internals and turn up boost to give it about 600hp and 550 lbs torque. Give it the best dual clutch 7spd auto, and offer a manual with 7 gears like Porsche (7th gear would be geared for economy so on the highway cruising at 100mph the engine is only revving at 2000rpm). With all that power I would offer Xdrive as a free option. The usual M body, suspension, and brake mods would be present. I was next to an S65 AMG in traffic today and the sounds that came from the car wow, I've never heard a Benz make such noises before. Its like its a ball of energy just waiting to explode with the slightest jab at the throttle. BMW needs that in a sporty 7 series.
Jun 1st, 2012 7:04am
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Ratt Ratt
Although I think Jaguar XJ is the best looking car in this segment, I have no doubts that the M7 would be ultimate full - size luxury car, I say they should build it, if you have X M models than its must to have an M7 and of course a supercar (but thats another story).
Jun 1st, 2012 1:09am
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Alkke Alkke
The M7 will have its byers, but as theyve introduced the new m-performance line, i think an m-performance 7 would be the first and then pherhaps a m7... they are in this category a bit behind amg, and need first to close the gap a bit then go for the m7 to be better than their competetitors... Top Gear already tought the 760iL was better than the 63amg, so somthing like an Mperformance in the range of the 63amg and an M7 in the range of an 65amg... A bit sportier than the basic 760Li Msport
Jun 1st, 2012 12:24am
2 0
adz911 adz911
what was so wrong with the 760Li????
May 31st, 2012 10:11pm
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Mark633CSi Mark633CSi
It's more of a car to be driven in, not a car to drive.
May 31st, 2012 10:23pm
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Afrikar Afrikar
Nothing wrong with the 760i /il; Audi had W12 as well as S8; MB has had the s 600 V12 while also maintaining AMG 63 and 65. BMW 760i /il will always maintain the v12 status while the M7 will be the bad sibling high reving speed demon. Who needs Alphina, Dinan, Hartge and the rest when you can have MPower
May 31st, 2012 10:47pm
1 0
hunker7 hunker7
Thing with this, Audi and Merc have more expierience in this segment. They have to get it right first time..
May 31st, 2012 9:30pm
1 1