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Fox Marketing Lexus IS concepts meet the crusher [video]

End of the road

If you've ever wondered what happens to the various concepts that tour the auto show circuit, you'll definitely want to check out the latest video from Fox Marketing.

Featuring the company's 2009 Lexus IS F and 2010 IS C concepts, the clip reveals the grim fate that awaits a number of show cars that have outlived their purpose.

As we have previously reported, the IS F concept featured a twin-turbo V8 engine, an Eibach suspension and an Artisan cat-back exhaust system.  The IS C, on the other hand, had a 400 hp (298 kW / 405 PS) supercharged 3.5-liter V6 engine, an aerodynamic body kit and 20-inch alloy wheels.

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Comments (10)

 benz_man benz_man
Rest assured that every car you "love" and dream about will meet this exact fate. EVERY CAR! Took me a bit, but Im over it...
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May 30, 2012 9:13 am
 loki loki
This happens because these are purpose-built show cars and have no VINs. They're tax write-offs for both parties (manufacturer and tuner), so they're supposed to be destroyed. This fate awaits showcars in general in America.
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May 30, 2012 5:43 am
 darzav darzav
This is common practise for cars that are used for marketing and development. Its too risky to sell the car as a whole or in parts. The reason behind this is that these cars could use items that are in the development process. Manufacturers would want to avoid legal problems, hence they crush the cars.
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May 30, 2012 3:55 am
 henaz henaz
Sure seems like a waste. Surely they could have been used as track cars, or even just for parts.
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May 30, 2012 12:20 am
 SunnyY SunnyY
weird... why is the coupe's structure stronger than the sedan???
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May 29, 2012 9:24 pm
 Mito Mito
why not recycle the parts ?
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May 29, 2012 8:59 pm
 pzigly pzigly
I would have taken off a few more parts than that
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May 29, 2012 7:34 pm
 nexuseven nexuseven
Tell me that is a sick joke! Tell me it's just a model to make this heart-breaking video! I do not believe it! That which ordered to destroy these cars, should put into the crusher!
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May 29, 2012 5:58 pm