De Tomaso up for sale - report

De Tomaso SLC, 1600 - 27.02.2011
De Tomaso SLC, 1600 - 27.02.2011

The end looks near

The sea of bad news continues for De Tomaso as a report is indicating the company is up for sale.

Reuters says De Tomaso's chief financial backer, the Italian region of Piedmont, has contacted several automakers to see if they are interested in buying the financially troubled company. As the UIL trade union noted in a press release, "The region informed us that it has initiated contacts with several automobile manufacturers, including BMW, to discuss the sale of the factory in order to re-start production."

The union's statement is a little interesting, as it appears the region of Piedmont is willing to sell De Tomaso's assets and not just the whole company.

As we have previously reported, De Tomaso was revived by former Fiat CEO Gianmario Rossignolo in 2009. The company had planned to launch three models, but quickly ran into financial difficulties after introducing the Deauville concept at the 2011 Geneva Motor Show. 

Source: Reuters

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Comments (4)

Cohiba-lover06 Cohiba-lover06
Too bland. Too boring. Would make a nice Kia. Not a DeTomatoe, though.....
May 15th, 2012 8:17am
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sensei sensei
Just what is the value added with this marque? I ask not to be snarky but genuinely curious as to why anyone would put any value on the IP/engineering/company.
May 13th, 2012 3:33pm
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pzigly pzigly
What they should of done is come out with a nicely priced 2 door sports car, even if it was a 4 cylinder, well balanced and targeted the younger audience, instead the company known for its pantera came out with a boring family car for its come back. Should have been sports car first then boring family car after you prove yourself as an exciting company. Younger buyers are more likely to take a chance on you espically if you market the car using your history. As soon as you hook your younger buyers you move on to the parents with this thing.
May 13th, 2012 10:40am
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rare6499 rare6499
Hardly what you would call a surprise.
May 12th, 2012 10:36pm
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