Buick trademarks the Riviera name, new model in the works?

Buick Riviera Concept
Buick Riviera Concept

More questions than answers

The Buick Riviera went out of production almost 13 years ago, but General Motors has just filed a trademark to use the legendary name on future automobiles.

While this has fueled speculation that the brand could offer a coupe like the 2007 Rivera concept, Buick spokesman Nick Richards told the Detroit News "I wouldn't read too much into this" because GM is "constantly protecting various names."

Whether Richards' remarks are genuine or an attempt to hide an upcoming model, a sporty coupe could go a long way in helping the brand to ditch its old person image.

Add comment

subscribe to comments
comment rules Add comment

Comments (7)

NightMage NightMage
Great looking concept. A shame Buick's Concept to Production conversion is so low.
May 11th, 2012 12:18pm
0 1
Even if they produce this concept, they should not name it Riviera. Riviera is kind of a romantic name for a futuristic looking car.
May 11th, 2012 8:24am
1 0
DeRay DeRay
I'm not too keen on the Riveira name for a coupe either. If they want to change public perception about their cars then I think a name change should go with it as well. I remember the 1987 Buick GNX coupe that was turbo'd at 286hp which was a beast! If they should make a coupe I hope it will follow tradition with that.
May 11th, 2012 9:34pm
0 0
manual-trans manual-trans
Buick introduces some of the most attractive concepts in the industry. Yet, none of their concept cars has ever made it to production!
May 11th, 2012 5:25am
2 0
sensei sensei
Cadillac tries to compete with Buick for ultimate cock tease.
May 13th, 2012 3:28pm
0 0
benz_man benz_man
I dont understand why the current Zeta platform hasnt already spawned an Eldorado and Riviera. Any premium ride deficiencies could be masked by MRC. Smack some stitched leather on everything, start at $40K and call it a day.
May 11th, 2012 2:31am
0 1
s2k_turbo s2k_turbo
Nice i hope interior will stay in production model
May 11th, 2012 12:33am
0 0