Audi-Ducati deal could be approved tomorrow for $1.1 billion - report

Ducati Diavel AMG Special Edition - 6.9.2011
Ducati Diavel AMG Special Edition - 6.9.2011

Piech finally gets what he wants

Four years ago, we reported Volkswagen Chairman Ferdinand Piech wanted to buy a motorcycle company and he regretted not buying Ducati in 1985. Fast forward to today and Piech could be just hours away from getting everything he wants.

According to Reuters, Audi has reached an agreement to purchase Ducati from Investindustrial for $1.1 billion (€837,138,500 / £690,520,600). The deal hasn't been finalized, but Volkswagen's supervisory board will reportedly approve it sometime tomorrow.

If everything pans out, Ducati's future lineup could be expanded to compete with motorcycles made by BMW and Husqvarna.

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Comments (8)

Audi owning Ducati... Will Ducati end up being the Lambo of the bike world instead of the Ferrari in the bike world?
Apr 18th, 2012 11:12am
0 1
velsatis velsatis
Ok Ducati is a cool brand and does cool bikes but 1.1bilion spent in a bit of coolness is just too much, plus VAG as no experience how to build bikes anyways and if you add up the global economic crisis, its just ridiculous to spend 1.1b to be cool. Glad Mercedes didn´t go for it
Apr 18th, 2012 10:35am
0 1
sensei sensei
$1 bil for a company that barely sells more than 40,000 bikes and is in hundreds of millions of debt. I hope this works out, but Ducati needs people who can balance accounts more than a sugar daddy alone.
Apr 18th, 2012 7:57am
1 0
pb12345 pb12345
I was hoping the AMG merger. it's much more expected and cooler.
Apr 18th, 2012 4:11am
1 0
Jorge_has_A3_TDI Jorge_has_A3_TDI
...and soon there will be a reliable and fuel efficient Ducati TDI! Oh Yeah!
Apr 18th, 2012 1:12am
1 2
mgmt585 mgmt585
Inadvertently trolling as much as ever..
Apr 18th, 2012 1:24am
2 0
pb12345 pb12345
like audi was ever known for reliability or amazing diesel...
Apr 18th, 2012 4:10am
1 1
velsatis velsatis
Everytime you say something nonsence comes out, I would think a litle about my post next time if I where you
Apr 18th, 2012 10:32am
1 2