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Acura NSX Roadster hits Hollywood for The Avengers premiere [video]

Opens in U.S. on May 4th

The Acura NSX Roadster has been given a star-studded debut at the premiere of The Avengers.

Set to open in U.S. theaters on May 4th, The Avengers stars Robert Downey Jr. (Iron Man) who will drive the one-off model in the film. Jeremy Renner (Hawkeye), Scarlett Johansson (Black Widow) and other actors will also drive the MDX, ZDX, RDX and TL.

As we have previously reported, Acura is the official automotive partner for the movie and will promote a number of tie-ins including commercials and an online game.

Source: Acura

Acura Teamed With Marvel's The Avengers as Official Sponsor of Red Carpet World Premiere

04/13/2012 - HOLLYWOOD, Calif.


Thousands watched with amazement as actor Robert Downey Jr. ("Tony Stark") drove onto the red carpet in a custom Acura-created sports car at the Marvel's The Avengers Hollywood premiere on Wednesday, April 11, at the El Capitan Theater. The premiere, co-sponsored by Acura, featured militarized S.H.I.E.L.D.-Edition Acura MDX and TL models that were used in the film to escort the actors on Hollywood Blvd.


In addition to Downey's impressive arrival, Marvel's The Avengers stars Chris Evans (Captain America), Mark Ruffalo (The Hulk), Chris Hemsworth (Thor) and Jeremy Renner (Hawkeye) also arrived in a fleet of Acura vehicles.


"Acura is excited to continue our presence as the official vehicle of S.H.I.E.L.D. in Marvel films (Captain America: The First Avenger, THOR, and The Avengers)," said Mike Accavitti, Vice President of National Marketing Operations. S.H.I.E.L.D. agents and Marvel's The Avengers' characters including Hawkeye and Black Widow can be seen driving militarized Acura vehicles throughout the highly anticipated film, including the MDX, ZDX and TL models, along with a cameo from the entirely new 2013 RDX.
Fans can further immerse themselves in the world of S.H.I.E.L.D. and Marvel's The Avengers by visiting http://www.SHIELDops.com and testing Avengers-inspired technology mounted to S.H.I.E.L.D.-Edition Acura vehicles. Fans can earn the chance to win movie passes and S.H.I.E.L.D. gear. The grand prize is an all-expense-paid Tony Stark-inspired trip to New York City.


Marvel's The Avengers opens in theaters nationwide Friday, May 4, 2012.


About Marvel's The Avengers
Marvel Studios presents "Marvel's The Avengers"-the team up of a lifetime, featuring iconic Marvel Super Heroes Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins.
Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Tom Hiddleston, with Stellan Skarsgård and Samuel L. Jackson as Nick Fury, directed by Joss Whedon, from a story by Zak Penn and Joss Whedon with screenplay by Joss Whedon, "Marvel's The Avengers" is based on the ever-popular Marvel comic book series "The Avengers," first published in 1963 and a comics institution ever since. Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when "Marvel's The Avengers" assemble in summer 2012.
"Marvel's The Avengers" is presented by Marvel Studios in association with Paramount Pictures. The film is being produced by Marvel Studios' President Kevin Feige and executive produced by Alan Fine, Jon Favreau, Stan Lee, Louis D'Esposito, Patricia Whitcher, Victoria Alonso and Jeremy Latcham. The film releases May 4, 2012, andis distributed by Walt Disney Studios Motion Pictures.


About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com.


About Acura
Acura offers a full line of technologically advanced performance luxury vehicles through a network of 272 dealers within the United States. The Acura lineup features six distinctive models including the RL luxury performance sedan, the TL performance luxury sedan, the TSX Sport Wagon and sedan, the RDX luxury crossover SUV, the MDX luxury sport utility vehicle and the ZDX four-door sports coupe.


About rp&
rp& is a full-service marketing communications division of RPA, headquartered in Santa Monica, Calif. Established in 2008, rp& has been responsible for the development of all Acura National, Regional, Online and Event Marketing communications. For more information, visit http://rp-and.com/.

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Comments (9)

 bmwfordrivetrain_porscheforchassis_rangeroverforinteriors bmwfordrivetrain_porscheforchassis_rangeroverforinteriors
I was relieved they decidee it should be an acura. Giving its probable price i think it would sell more.
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April 16, 2012 9:22 am
 M! M!
i feel sorry for acura to spend all that money on product placement and they cannot sell one NSX roadster until whenever. (same for the BMW i8 in MI:whatever) yes, it's going to be a very cool car for the kids to drool about and when they grow up they want an acura (at least that's what they want). back at the times with the Audi TT (in MI:whatever) and R8 in Ironman, at least someone can walk into the dealership and buy one.
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April 14, 2012 1:52 am
 pzigly pzigly
Im sorry but only caddy can pull off the ruler design the whole line up of acuras look like crap except for maybe the RDX, they have not grown on me at all, and the front of the NSX just looks off.... the rear looks nice tho
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April 13, 2012 7:51 pm
 vilivo vilivo
So,the movie is releasing on lisping star wars day?
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April 13, 2012 6:58 pm
 NYyanks NYyanks
:)
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April 13, 2012 4:24 pm