Ford to Introduce Range of SUVs, New Focus, New Technologies for Chinese Consumers at Auto China 2012
- Ford's "15X15" Promise. With four new vehicles to be unveiled at Auto China 2012,Ford is signaling its intention to deliver on its aggressive growth strategy of bringing 15 new vehicles to China by 2015
- Three new SUV's to be revealed signal Ford's ambitions for China and that Ford is serious about taking leadership in this segment
- The New Focus, China-built, sporty mid-size car loaded with new smart technologies, will be unveiled days away from production launch in Chongqing
Beijing, April 5, 2012- Ford Motor Company is pulling out all stops at the upcoming Auto China 2012, unveiling four exciting new vehicles to capture the attention of Chinese consumers at Asia's largest and most important auto show, delivering on its promise to introduce 15 new vehicles in China by 2015.
Three all-new sport utility vehicles and the new Ford Focus will be unveiled on an auto show stand packed with stunning Ford vehicles and new, smart technologies. Ford - which already provides the very popular Ford Edge for Chinese SUV fans, has signalled its intention to take leadership in the important SUV segment in the dynamic Chinese auto market.
"We have big plans for China and we are working hard to secure the avid interest of Chinese consumers with four stunning, new Ford vehicles loaded with green and smart technologies," said Joe Hinrichs, president of Ford Asia Pacific and Africa. "From the expansion of our latest state-of-the-art manufacturing facilities in Chongqing to the rapid continued expansion of a range of vehicles in every class through the Ford 15X15 promise, Ford is serious about aggressive growth this year in China, the largest car market in the world."
The New Focus, the China-built, just-introduced sporty mid-size car, which provides an irresistible driving experience and is loaded with new, smart technologies, is the first global vehicle of the 15X15 promise. The New Focus will be built at the new, ultra-modern US$500 million CFMA Chongqing 2 Assembly Plant.
Technology that Goes Further
In a major advancement, Ford's award-winning, hands-free, voice-activated in-car connectivity system SYNC with Mandarin will be offered to customers in China with the introduction of the New Focus.
Ford's global leadership in technology will also be highlighted at Auto China 2012 with the 1.0-litre EcoBoost engine. This is Ford's first three-cylinder, bringing technology breakthroughs that deliver power, fuel efficiency and low CO2 emissions through turbo-charging and direct injection, offering the performance of a larger four-cylinder with even more improved fuel economy.
A Ford Stand Pulsating with Excitement
The Ford stand at Auto China 2012 has been transformed with more smart, green and safe technology displays than ever, as well as interactive features sure to deliver an engaging, lively and fun experience for visitors and car enthusiasts.
A major highlight is the Crowd Game, allowing the audience to take control of a vehicle virtually. Using a motion-sensing camera, the crowd can collectively take control of the vehicle as it drives down the road, unlocking information along the way. The display screen shows the vehicle on the road and the crowd will be prompted to lean left or right steering it toward its destination. A quick replay at the end of the journey allows for photos of participants to be uploaded onto a personalised website where visitors can view themselves and share with friends.
The interactivity on Ford's 2012 show stand extends beyond the Crowd Game audience virtual participation to include the Living Connected Experience. Through the use of augmented reality, visitors can drive with Motorsports star Ken Block and actually become part of the action as Ken drives around participants, making them part of the scene on a big screen.
The Ford display will feature the first-ever Blue Oval Card at this year's show, offering visitors a more focused, personalized experience they can share with their family and friends. Visitors can register at the Ford stand to receive a Blue Oval Card, which they can then use to access relevant content throughout their time on the Ford stand. Visitors can also capture videos that play on the Ford stand, and share an on-stand photo with their friends online
The Auto China 2012 international automotive exhibition takes place April 27-May 2, 2012 in Beijing at the China International Exhibition (Jinganzhuang).