Product placement has found a new medium with performance art troop Cirque du Soleil partnering with Infiniti to showcase the all-new JX model.
Shown exclusively online in an 11 minute performance earlier today, the specially choreographed performance featured the Infiniti JX being hoisted into the air "performing" with 9 Cirque du Soleil artists.
Immediately following the performance, an interactive video Q&A was held with Mario D'Amico, Senior Vice President, Cirque du Soleil Corporate Marketing and Wendy Durward, Director, Infiniti Canada.
"I am very proud that we were able to work so closely with Cirque du Soleil to create a truly Inspired Performance for our thousands of Social Media fans around the globe," said Wendy Durward, Director, Infiniti Canada. "There has already been an overwhelmingly positive response to the all-new Infiniti JX, and I am very honored to have been able to leverage our unique partnership with Cirque du Soleil to create, for our enthusiasts, something that, before today, seemed only imaginary."