For well established brands and business owners, knowing the precise demographics of their customers is essential. As a result, it's not uncommon for non-competitive brands who have similar audiences to team up and co-brand their products together for special occassions.
That's exactly what we have here as Land Rover has partnered with French champagne house Bollinger in commissioning this one-off bespoke Range Rover Evoque. However, the collaboration has deeper roots as Bollinger Champagne is in fact the most popular wine in Britain and has been the supplier of choice to the Royal Family since 1884 when Queen Victoria personally selected it. Since them it has been commonly referred to as "Bolly".
Customized by Italian specialty builder/tuner Aznom, the Evoque-Bollinger was presented at the Vinitaly 2012 fair on April 28 in Verona, Italy. It features rose and bronze custom paintwork with a matte black roof displaying a Bollinger graphic. The interior has been completely upholstered in exclusive tan leather while the boot holds a custom wine bottle case.
The Evoque-Bollinger will travel throughout Italy to wineries and a series of international events during 2012.