New Volvo V40 officially revealed [video]

After numerous leaked images and even a video, we can finally bring you official details of the all-new Volvo V40 that will join the battle in the premium hatchback market.

Under the hood, the new V40 will be available with the brand's very first diesel engine that boasts CO2 emissions of 94g/km. There will also be a number of other engines available at launch including a turbocharged T5 petrol unit that generates 254hp ( kW / PS ) which allows the V40 to accelerate from 0-100kph (0-62mph) in 6.7 seconds.

Volvo is yet to release full technical details of the entire engine line-up but we are told that all units will feature start-stop and braking energy regeneration technology and can be mated with manual or automatic transmission systems.

Volvo has a long proud tradition in the area of vehicle safety and the new V40 is equipped with a number of system with this in mind. These include a ground breaking Pedestrian Detection with Full Auto Brake as well as a collision avoidance system that operates at speeds under 50kph (31mph).

The new Volvo V40 is scheduled to be unveiled to the world's media at the Geneva Motor Show on March 6th. Production is due to begin at the company's plant in Ghent, Belgium in May 2012 and Volvo has targeted 90,000 annual sales with 85% of those heading for European customers


Published Feb 28th, 2012 11:14am By Clinton Deacon
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Volvo Car Corporation presents the all-new Volvo V40:

Scandinavian luxury look and feel with class-leading safety and driving dynamics

Volvo Car Corporation will reveal the all-new Volvo V40 at a press conference at the 2012 Geneva Motor Show on March 6.

The all-new V40 is ready to overtake the competition in the Premium Hatchback class with sharpened features and characteristics from larger Volvos wrapped in a sleek, compact package.

"The all-new V40 is the first new model that is fully developed according to our human-centric, Designed Around You strategy. Charged with an outstanding set of high-tech features it definitely will give our toughest competitors a headache," says Stefan Jacoby, President and CEO of Volvo Car Corporation.

The all-new Volvo V40 is a modern, expressive car with a Scandinavian luxury look and feel, a high-quality aura and meticulous attention to detail. The new, fully graphic instrument cluster with personalised layout and information enhances the intuitive and uncomplicated driver experience.

"Thanks to input from customers all over the world our most compact V-range model features an outstanding blend of design, safety and versatility. The car is loaded with features that buyers of modern luxury cars want," explains Stefan Jacoby.

Class-leading driving dynamics

The all-new V40 boasts class-leading driving dynamics thanks to focused attention to a number of vital areas. The chassis is designed to offer the agile, connected experience that creates true driving pleasure.

The engine range spans everything from Volvo Car Corporation's first diesel with CO2 emissions of just 94 g/km to the turbocharged T5 petrol engine with 254 hp and acceleration from 0 to 100 km/h in 6.7 seconds. All engine versions feature start-stop and braking energy regeneration, no matter whether they are fitted with a manual or automatic gearbox.

"The all-new V40 wraps you in a super-comfortable cockpit with outstanding ergonomics and technology that make you feel informed, focused and relaxed. This driver-centric approach is what modern Volvos are all about," says Stefan Jacoby.

Outstanding safety and support package

The all-new Volvo V40 features a class-leading safety and driver support package, including Volvo Car Corporation's groundbreaking Pedestrian Detection with Full Auto Brake and several other new features.

Among the new features are a world-first pedestrian airbag, Lane Keeping Aid with haptic auto steering, and an ingenious Park Assist Pilot that makes parallel parking easy.

The City Safety low-speed collision avoidance system has been further developed and it now operates at speeds up to 50 km/h.

"The all-new V40 is the most intelligent and safe Volvo model so far. All its features are designed around the driver, helping him or her stay alert and well informed to avoid collisions and dangerous situations," says Håkan Abrahamsson, Vehicle Line Director C Cars & V40 Vehicle Programme Manager. He adds:

"With this class-leading safety package, including enhanced focus on pedestrian protection, the all-new V40 aims for a full star rating in the new, sharpened 2012 Euro NCAP safety tests."

Sales target 90,000 units

Volvo Car Corporation expects to sell 90,000 units per year of the all-new Volvo V40. A massive 85 percent of the total volume will go to European customers.

The car will be revealed at a press conference at the Geneva Motor Show in March 2012. Production of the all-new Volvo V40 starts in May 2012. The car will be built in Volvo Car Corporation's plant in Ghent, Belgium.

"The all-new V40 makes an instant impression with a dramatic design that stands out from the crowd. And what you see is what you get. The car boasts sharpened features and characteristics from larger Volvos - wrapped in a sleek, compact package. The car also has so many new features that it has an exceptional "density". It has pretty much everything," says Håkan Abrahamsson.

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Comments (8)

alessandro alessandro
That dashboard is designed with good amount of badly interpreted swedish sobriety and then fuzzed yet by cheap Asiatic interpretation of "glamour" which is always purple, violet and re(d)dish. It is like Beijing by nights -infinite,psedo-luxurious and messy play of lights in center, surrounded with harsh reality.
Mar 15th, 2012 1:52pm
0 0
tbrodie tbrodie
In recent years, Volvo has been a fan of aesthetics over function with their water fall consoles. I disagree that they are not premium and I've own (and still own) "premium" German brands. Like Saab, their cars have transversely mounted engines and are mostly front wheel drive. While there are some benefits to this (safety, packaging utility), the market will only pay so much for this configuration. I don't see the interior as less premium that VW's Golf or the new Audi, but the Golf VIII is only a little more than a year away. It looks like they are going in the direction of the S60. They could do much worse.
Feb 29th, 2012 2:04am
0 0
fussy,uncoordinated dashboard arrangement compounded by multiple metallic accents jeopardize the potential drawing power of this car . Volvo , get back to where you once belonged...your winning C30 formula .
Feb 28th, 2012 11:29pm
2 0
progressive progressive
Tomorrow will be the new headline: "New Volvo V40 officially revealed for real", then "New Volvo V40 officially revealed, and now you can see it on you tube", then ... I like Volvo, but this is just too boring.
Feb 28th, 2012 2:49pm
0 4
Its design seems a bit too busy. The engines sound impressive. I wouldn't trust all these electronic gizmos on it. I bet the price will make it very attractive but I'll pass.
Feb 28th, 2012 1:59pm
0 2
tom43 tom43
Interior looks still cheap. Small screen, small buttons....this is not a premium car.
Feb 28th, 2012 12:55pm
4 2
norther norther
they didnt advertise it as a premium car. volvo never claimed such a thing about them, and everyone knows volvo is not premium. what is ur problem sherlock...
Feb 28th, 2012 8:50pm
1 1
Stiivu Stiivu
Exactly. The Volvo CEo has gone to great lengths recently to distance the brand from the premium Sector brands such as BMW and Mercedes. This is clearly aimed directly at the golf. And it looks head and shoulders above the Golf in terms of design.
Feb 28th, 2012 10:16pm
1 0