Porsche announces Cajun's real name as Macan - releases teaser [video]

Porsche has pulled a double take on us today with the announcement that their new compact SUV will be named Macan and not the previously used Cajun.

With this announcement, Porsche has included a design sketch of the Macan. However, with only minor changes the sketch is almost identical to a previous design sketch for the Cayenne. Check out the attached images.

Meaning "tiger" in Indonesian, Porsche uses buzzwords such as suppleness, power, fascination and dynamics to describe the core characteristics of the new off-road car.

"The Macan combines all sports car characteristics with the benefits of a SUV and is a genuine Porsche", said Bernhard Maier, Member of the Executive Board Sales and Marketing of Porsche AG. "The name of a new Porsche has to fit with the brand, sound good in very many languages and dialects and evoke positive associations."

As the fifth model line, Porsche expects the Macan to follow in the successful foot steps of its Cayenne big brother. With production set to begin in Leipzig in 2013, the Macan represents an investment of 500 million euros, one of the biggest building projects in Porsche's history, and more than 1,000 new jobs.

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Comments (17)

BJones BJones
maybe they should have read this from wikipedia first.. Macaca is a word used as a racial slur against African people in some European cultures. Zairian painter Tshibumba Kanda Matulu, for example, said it was used as a pejorative epithet used by francophone colonialists in Central Africa's Belgian Congo for the native population. It may be derived from the name of the genus comprising macaque monkeys. The macaque's genus name, Macaca, is a latinization of the Bantu (Kongo) ma-kako, meaning "monkey". In the United States, the term was at the center of a controversy during the 2006 United States Senate election in Virginia when it was used by the Republican incumbent, George Allen. Most Americans were unfamiliar with the term until continual media coverage alleged it to be a racial slur. Allen said that he was unaware of its reported racial context. Relating to the Allen controversy, "macaca" was named the most politically incorrect word of 2006 by Global Language Monitor, a nonprofit group that studies word usage. The word was also a finalist for the American Dialect Society "Word of the Year" that same year.
Oct 31st, 2012 10:11pm
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M! M!
Macan reminds me of macarena. http://www.youtube.com/watch?v=eN-gxeV0_tQ&feature=related
Feb 17th, 2012 5:29am
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techie69 techie69
Well they got it right the first, with the Cayenne, its good they didn't call it Paprika, but Macan, that's lame! The previous VW marketing dept employee must have got involved with this nomenclature, you know the one who approved the goofy name Tiguan or even the Touareg!
Feb 17th, 2012 3:01am
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SV-maniac91 SV-maniac91
YES!! i hated "Cajun" !!
Feb 16th, 2012 11:21pm
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PetrolHeadJL PetrolHeadJL
What is the point having Cayenne then, I have an Second generation New Cayenne S ! I never off road, the smaller lighter Macan might be the answer for me and most of the people, it will defintely kill the sales of Cayennes, since I am guess 90% of the Cayenne owner will not be using their Cayenne going off road, instead their own just want a porsche can carry kids and carry 4 passage with room to spare Porsche. So what is the point to having Macan, will definetley affect Cayenne sales. So if Macan is available for sale when I bought my Cayenne, I will for sure go for Macan, not beccause of the cheaper cost. Since Macan is lighter and sporter and carrier people and more baggage
Feb 16th, 2012 8:22pm
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air_cooled air_cooled
mercedes should stop making the E class, it might eat into S class sales
Feb 17th, 2012 4:02am
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Funny that macan in Arabic means place.
Feb 16th, 2012 8:21pm
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I am very interested. Hmm...
Feb 16th, 2012 7:59pm
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Jorge_has_A3_TDI Jorge_has_A3_TDI
Funny video. Sports people...lots of them...usually associated with SUVs...nothing new there, then the real buyer comes along...the Soccer Mom! lolz... Then there's the name: "Macan"... For any other brand this name would mean FAIL, but for Porsche it could even be called ButtSlingerOnIceShoes than it would sell anyway. I would get a LandRover Evoque.
Feb 16th, 2012 7:45pm
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iLikeCars iLikeCars
If not mistaken, and hopefully not, it will compete against the new RR Evoque, and maybe other competitors in the same category. But am sure it's going to be a lovely car. It's a Porsche, After all...
Feb 16th, 2012 6:55pm
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edd_lg edd_lg
"their new compact SUV will be named Macan and not the previously confirmed Cajun." - Cajun was the name of the project , Project CAyenne JUNior , it was never confirmed to be the name of the car...
Feb 16th, 2012 4:34pm
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Macan? It sounds somewhat lame. Pardon me Porsche may have been losing some word creativity.
Feb 16th, 2012 4:33pm
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automobile007 automobile007
So will we say MacAn or Macaaan? Like Americans say 'Pecan'
Feb 16th, 2012 4:19pm
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Ziffy Ziffy
Basically in Indonesian, you pronounce the 'c' in 'Macan' just like the 'ch' in 'chess'. But I guess either 'MacAn' or 'MacAan' works as well.
Feb 16th, 2012 5:02pm
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automobile007 automobile007
They could've chosen something easier to pronounce! A canadian relative of mine once referred to the Porsche "Chayenne" - made me throw up in my mouth a little bit
Feb 16th, 2012 7:00pm
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duppy mowt duppy mowt
Big brother? The difference in size between this and the Cayenne will be inches or less. Neither vehicle has a decent amount of interior space. Why have a medium sized suv and an extra-medium sized suv. Take notes from Audi; 1 big truck, 1 small truck. I think Porsche is getting watered down.
Feb 16th, 2012 4:10pm
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autoficianado autoficianado
Porsche doesn't need advice from Audi on anything as Porsche is far more advanced.
Feb 16th, 2012 4:21pm
2 4