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BMW ConnectedDrive personified in funny commercials [videos]

BMW has created a series of funny television commercials promoting its ConnectedDrive driver assistance technology.

In the commercials the ConnectedDrive technology and all of its functions is personified as an animated personality sitting in the passenger seat. BMW describes ConnectedDrive technology in these commercials as, "a library of innovations and apps that allow drivers to stay in touch with their world, while keeping their eyes on the road. Making it a really smart copilot, that you'll want by your side."

BMW first displayed ConnectedDrive almost a year ago at the Geneva Motor Show. The technology consists of three main feature categories - they are convenience, infotainment and safety. Examples of the features are: emergency stop assistant, remote control parking, side collision avoidance, pedestrian protection, nightvision, active steering + active cruise control during traffic jams, access to entertainment apps (games, video) when stopped in addition to various mobile phone apps such as micro-navigation and Connected App.

Published Feb 13, 2012 1:38 pm By Brian Potter
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Comments (10)

 MindtripmediaMoguls MindtripmediaMoguls
Check this funny commercial out http://www.youtube.com/watch?v=O-hAgTwH5...
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February 15, 2012 4:37 pm
 progressive progressive
Wow, another commercial for kids. Gotta admit this hybrid looks astonishing.
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February 14, 2012 4:44 pm
 Bremen_Koenigsegg Bremen_Koenigsegg
I've lately been spending time on Imgur, erstwhile realizing not every internet community is up to their chops in haterade. (Maybe it's just the car websites?) These commercials are funny, dammit. There are a lot worse out there.
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February 14, 2012 12:11 am
 AJSmyth AJSmyth
These commercials are NOT funny.
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February 13, 2012 5:04 pm
 s2k_turbo s2k_turbo
App that reads all facebook comments - this would freak me out!
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February 13, 2012 4:03 pm
 Siawa Siawa
Can you please rephrase the title from "funny" to "annoying" :)
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February 13, 2012 3:22 pm
 norther norther
....stay annoyed
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February 13, 2012 2:27 pm