OK Go have produced a number of studio albums, but it is their elaborate and creative music videos that they are best known for. In 2006, they won the Grammy for Best Short Form Music Video for "Here It Goes Again". In their latest music video they have teamed up with Chevrolet and over 1000 instruments.
The strategically placed instruments are played by retractable pneumatic arms that are fixed to a Chevrolet Sonic. It took four days to shoot the scene following months of planning and preparation which included lead singer Damian taking stunt driving lessons.
Despite the video only being live for one day at the time of writing this article, the youtube commercial has received more than 1 million views.