In the run up to Super Bowl XLVI this Sunday, where car makers are the most prominent advertisers, BMW and Porsche have released two commercials that feature their motorsports heritage and high performance machines. Unfortunately, they won't be seen during the game. Instead, BMW is showing at a regional level some weak 3-Series spots that focus on bells and whistles while Porsche isn't showing anything.
Despite this, the two German manufacturers have released on their YouTube channels today commercials that stand almost in defiance to the other Super Bowl commercials with their marketing gimmicks and celebrity appearances. With racing and driving enthusiasm as its foundation, these two commercials speak of the passion and devotion exhibited by their customers.
So, the question is raised, would you prefer to see BMW and Porsche making Hollywood style big production commercials? Or simple purist commercials like the ones posted here?
