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Acura NSX Super Bowl ad with Jerry Seinfeld and Jay Leno [video]

Acura has recruited American comedians and well known car enthusiasts Jerry Seinfeld and Jay Leno to feature in their television commercial set to air during Super Bowl XLVI on February 5.

This comes as a bit of a surprise as Seinfeld is a hardcore Porsche enthusiast with one of the most historically significant Porsche collections in the world.

Despite this, we see Seinfeld appearing in this ad spot (extended version) for the Acura NSX supercar. It shows Jerry trying to persuade the buyer of the very first NSX to give up his reservation in exchange for various funny and over-the-top antics only to be dupped at the last second by fellow New Yorker Jay Leno.

"Acura has a specific plan in place across all communication channels to build off of the first round of product news announced at the North American International Auto Show. The response to the ILX, RDX and NSX supercar concept has been extremely positive," said Susie Rossick, Acura Brand Manager. "Our Super Bowl strategies are simple-build upon the buzz created in Detroit and leverage the excitement for the future return of the legendary NSX to the Acura lineup."

The Acura NSX is a supercar revival which had its world premiere at the Detroit auto show earlier this month. The NSX will be developed by Honda R&D Americas and manufactured in Ohio for export around the world by 2015.

Acura to Debut Super Bowl XLVI Commercial, First for the Brand

Acura, for the first time, will run a commercial during the Super Bowl championship game to capitalize on communicating with the more than 100 million viewers. Designed to strengthen Acura brand awareness and leverage Acura's announcement in Detroit at the North American International Auto Show earlier this month, a 60-second commercial featuring the iconic talent of Jerry Seinfeld and Jay Leno coupled with the highly anticipated NSX supercar concept will air during the third quarter.

"Acura has a specific plan in place across all communication channels to build off of the first round of product news announced at the North American International Auto Show. The response to the ILX, RDX and NSX supercar concept has been extremely positive," said Susie Rossick, Acura Brand Manager. "Our Super Bowl strategies are simple-build upon the buzz created in Detroit and leverage the excitement for the future return of the legendary NSX to the Acura lineup."

This commercial, "Transactions," depicts the over-the-top antics of two actual top car collectors, Jerry Seinfeld and Jay Leno, in an unrelenting bid to be the first in line to take delivery on the first Acura NSX.

"The goal is to present a commercial that not only clearly positions the NSX as the ultimate 'must have' sports car, but does it in a way that is memorable, entertaining and aligned with Acura's brand position," said John Hage, EVP/executive creative director at rp&, Acura's advertising agency of record.

The Super Bowl campaign includes a pre-game release of a 1-minute 50-second -extended version of "Transactions," PR initiatives, search, seeding and paid media placements. The commercial will be featured in Acura dealerships across the country. In addition, as the preferred vehicle of W Hotels, the commercial will be shown in-car on the MDX's rear-entertainment DVD screen during guest rides.

"Transactions" will help to build upon the anticipation coalescing for the next chapter of Acura, which commences this spring with the launch of the all-new RDX crossover sport utility vehicle and the introduction of the all-new ILX luxury compact sedan.

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Comments (16)

Honest Car Blog
Very clever marketing but Ferris Bueller 's CR-V commercial is the best
Jan 31, 2012 9:45 pm
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progressive
HAHAHHAAHAHH
Jan 31, 2012 2:51 pm
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RobERob
Nothing at all wrong with the commercial. It was hilarious! And don't worry, Honda had to pay a pretty penny to get two of comedy's biggest legends to be in their ad for the new NSX. What it brings is not only fan fare but brand recognition to those customers that might not have any interest. And being the both Leno and Steinfeld are infamously known as being huge car buffs, associating their names with a non-production ready version of it was a huge investment well worth it! Fyi, it's still only a concept folks!
Jan 31, 2012 12:20 pm
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DeRay
I don't think they get it when it comes to advertising. You're supposed to sell the CAR! People should picture themselves driving that NSX, get some driving shots, a drift or something and DON'T bore people with your techno-babble because ultimately a car purchase is based on an emotional response to the vehicle. We only see the NSX... Twice!!! Not moving just sitting there!!! Dodge makes better commercials in my opinion.
Jan 31, 2012 11:34 am
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shaahinmt
very well done. bravo indeed.
Jan 30, 2012 11:30 pm
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eddie
Great looking car. Love those LED headlights. I am sure the performance numbers will be awesome. Best of all it is a Honda and will last forever!
Jan 30, 2012 10:48 pm
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DBaskov
It's not often that you see a supercar to be advertized on superbowl commercials, but at least Honda is trying this time. Don't want to make same mistake like they did last time.
Jan 30, 2012 9:55 pm
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DeRay
They are trying alright but they should get a new team to handle the advertising.
Jan 31, 2012 11:40 am
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schizo
They are not advertising the car to sell the NSX...it's a "halo car" to drive attention to the brand. Something they haven't has since...well...the last NSX. That's why they are spending the big bucks to flaunt their halo car on Superbowl...
Feb 1, 2012 1:59 am
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Jorge_has_A3_TDI
Who cares about a stupid ad, when the car looks soooooo awesome!
Jan 30, 2012 9:35 pm
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NYyanks
Goddammit Leno! such a CarHog! Nice try Seinfeld, but your Porsche's must be jealous, and come on random-1st-ever-NSX-guy, you should have just kept the NSX, it's much better than all things out there.
Jan 30, 2012 9:13 pm
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haji
ah, so thats why seinfeld sold his carrera gt.
Jan 30, 2012 8:48 pm
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THERENAISSANCEMAN
no wonder the US is buried deep in the gutter .
Jan 30, 2012 8:22 pm
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ransomeliolds
I love Jay Leno !and yeah that NSX screams sexy ! Can't wait
Jan 30, 2012 8:05 pm
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ATS-V
I agree...boring!!!
Jan 30, 2012 8:02 pm
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AJSmyth
Yawn.........
Jan 30, 2012 7:55 pm
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