Kia has announced a new 60-second commercial set to air during the fourth quarter of Super Bowl XLV on February 5..
In the spot titled "Drive the Dream," a sleeping Gen X couple is dreaming of their wants and desires such as Victoria's Secret Angel Adriana Lima waving the checkered flag; Mötley Crüe in concert; mixed martial arts legend Chuck Liddell battling in the ring; a heroine and hunk on horseback in a romance novel setting; champion bull rider Judd Leffew taming a bucking rhinoceros; and of course the new 2012 Optima Limited in a fairy tale ending.
The commercial is part of fully integrated marketing campaign incorporating TV, cinema, digital, print, social media and in-dealership components. The entire commercial will be shown prior to the Super Bowl at 18,000 cinemas across the US on February 2. The same day a special expanded version of the ad will be available at YouTube.com/Kia. Also, 15-second teaser ads featuring Adriana Lima will also be shown in movie theaters starting January 27, but we already have it for you above.