BMW introduces 1-Series Exclusive & Sport Editions

BMW model year update measures for March 2012

New edition models for the BMW 1 Series Coupé and BMW 1 Series Convertible, as well as new engines and an M Sports package for the new BMW 1 Series five-door model. 

Agile handling properties, exclusive fittings and a powerful, distinctive design have made the BMW 1 Series the epitome of driving pleasure in the premium compact segment. These qualities are now spotlighted even more with new special editions of the sporty, elegant two-door BMW 1 Series Coupé and BMW 1 Series Convertible. The high-quality options have been carefully harmonised, with appealing touches added to both body design and the interior. In addition to exclusive exterior paint finishes and light alloy wheels, there are also special upholstery covers with matching interior strips which give the edition models a flair that is both exclusive and individual. The BMW M Sports package for the new BMW 1 Series further enhances the dynamic driving properties of this compact five-door model as well as translating them into a striking look.

Edition Exclusive for BMW 1 Series Coupé and BMW 1 Series Convertible.
The Edition Exclusive is an especially stylish version of the BMW 1 Series Coupé and the BMW 1 Series Convertible. Here the vehicle's appearance is enhanced by means of window cavity covers and side frame strips in Chrome Line or the optional BMW Individual high-gloss Shadow Line. Another eye-catching feature is the range of light alloy wheels available in 16, 17 and 18-inch format (depending on engine type). The customer can opt for the exclusive body finish in Mineral Grey metallic or else one of five finishes drawn from the standard portfolio. A further dash of colour is provided by the exterior mirrors in Oxide Silver matt finish. Exhaust covers and longitudinal kidney grille bars in chrome (for all engine types) complete the package of body features.

Boston leather trim characterises the interior of the Edition Exclusive. The seats are finished either in Pearl Grey with grey contrast stitching or in black with white contrast stitching. The refined ambience is supplemented with door sill cover strips featuring BMW Edition lettering, interior strips in aluminium accentuation polish or in the optional fine wood finish Fineline Anthracite, an anthracite-coloured BMW Individual roof liner for the 1 Series Coupé and floor mats with welt in matching colour. The Edition Exclusive is rounded off with a new sports steering wheel featuring attractive chrome trim including multifunction and a handbrake handle with decor trim element in chrome.

BMW 1 Series Coupé and BMW 1 Series Convertible in the Edition Sport.
The Edition Sport further boosts the athletic potential of the BMW 1 Series Coupé and the BMW 1 Series Convertible. In addition to the M Sports chassis, the equipment features for both interior and exterior help further intensify the dynamic driving experience. The athletic ambitions of vehicles featuring the M aerodynamic package are also given visual emphasis with the exclusive paint finish Carbon Black metallic as well as 17 and 18-inch M light alloy wheels in double spoke design. The exclusive appearance is also supported by window cavity covers in BMW Individual high-gloss Shadow Line (or alternatively Chrome Line Exterior) and exterior mirrors finished in black. A dash of sporty flair is also added by the longitudinal kidney grille bars in high-gloss black, rear lights in Blackline Design and chrome exhaust covers.

On the inside, sports seats, the M leather steering wheel (including multifunction), stainless steel pedals and the M footrest in aluminium reflect the exclusivity of the edition model. The M gearshift lever and handbrake handle including gaiter are finished in embossed soft nappa leather. The equipment features of the Edition Sport are rounded off with seat covers and door trim in the fabric/Sensatec combination Flashpoint Black (alternative: optional Boston leather trim in black) with contrast stitching in blue, interior strips in aluminium glacier silver and matching floor mats with blue welt.