Hyundai moving past 'value' brand perceptions - CEO

2011 Hyundai Elantra
2011 Hyundai Elantra
2011 Hyundai Elantra
2011 Hyundai Elantra
2011 Hyundai Elantra
2011 Hyundai Elantra
2011 Hyundai Elantra
2011 Hyundai Elantra
2011 Hyundai Elantra
2011 Hyundai Elantra
2011 Hyundai Elantra
2011 Hyundai Elantra
2011 Hyundai Elantra

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Comments (9)

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peterjamesbenson

and as soon the Veloster Turbo is available you are gonna see me at dealer trading in my 2012 Elantra Limited!!!!!!!!!!!! almost 19k trade in value as per kbb

-1

January 11, 2012 12:19 pm

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1 reply

CndSalesPro

KBB doesn't know what they're talking about. Tried trading in a Elantra Limited with 16,500 Km's. Couldn't get more than $16,500.

January 24, 2012 2:18 pm

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eddie

Kia/Hyundai is a no brainer to buy. They still have the best warranty and they make great cars. That warranty is important to me as money does not stretch very far anymore.

-1

January 11, 2012 2:18 pm

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marshall-mills@sbcglobal.net

Now that's what I like to hear. Now all Hyundai has to work on is their styling-- Kias went from looking crappy to classy in three years by nabbing that former VW designer, and I think we all know what Hyundai's capable of when the Japanese are resting on their laurels (to be fair, though, i've always liked Mazdas and Subarus, and to me, the Lexus LFA is gorgeous). Their chassis/handling could use some work, too, but I'm liking these guys better and better.

January 11, 2012 4:19 pm

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1 reply

schizo

Well...Hyundai nabbed a guy from BMW Design studios recently...so hopefully they won't make the mistake of taking a decent looking Genesis Coupe into the monster that it has become.

January 12, 2012 8:41 am

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Bozzor

The Koreans have every reason to be proud of what they have achieved. To my mind, I have gone from thinking of Korean cars as "cheap" to "incredible value". Now...how long will it take the Chinese...?

-1

January 11, 2012 5:03 pm

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PAA

True the brand is moving upward but at least in Europe it is still considered as an inexpensive value brand. Its not gonna be easy to be considered a major player when it comes to luxury. Now in the States things are easier because Americans are faster/easier to shift their perception. Maybe Hyundai should consider creating a luxury brand like Toyota did. Unless someone believes that Toyota could make it into luxury territory without the Lexus move.

January 11, 2012 8:22 pm

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DBaskov

I'm still waiting on that supercar from Hyundai that I heard was in consideration.

January 11, 2012 9:09 pm

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TomasCorrea

Just waiting for the price hike.

January 12, 2012 8:20 am

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