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BMW wins U.S. luxury sales crown

 BMW wins U.S. luxury sales crown
2012 BMW 6-Series Gran Coupe - 10.12.2011

Lexus defeated after 11 years

Lexus' reign as the best-selling luxury brand in the United States has come to an end after 11 years.

Plagued by production problems resulting from March's earthquake and tsunami, the brand's sales declined by 13 percent to 198,552 units for 2011.

BMW, on the other hand, saw their sales increase 13 percent to 247,907 units. This earns them the title as the best-selling luxury automaker in America.

Despite the impressive finish, it was a relatively close race as BMW edged out Mercedes by just 2,715 vehicles. Interestingly, the two brands battled on the incentive front and outspent discount-loving Cadillac by $400 to $1000+.

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Comments (16)

 TS TS
congrats BMW!)
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January 8, 2012 6:36 am
 Microice Microice
@ honest1. Fare point but the only luxury brand there is Audi which only shares a few platforms with VW. You can add Porsche to the list too.
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January 7, 2012 10:09 am
 Honest1 Honest1
So to all those who feel Lexus is not a Luxury brand. Could this not be said for Audi+ VW+ Skoda+ Seat please feel free to add to list if I have missed any. They all share the same Platforms,Engines, ECU, And most Switches. The main separation of the brands is build quality and materials used. This is all the Japanese car makers are doing too. With a lot more equipment as standard. Plus If it's not a luxury brand why has it been No1 in America for 11 years. CHEAP can only get you so far. But all said WELL DONE..... BMW you will only get stronger with TOYOTA HYBRID technology. :)
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January 7, 2012 6:30 am
 AJSmyth AJSmyth
Now if only lexus would refresh their cars more often, instead of their 11 year lifecycle garbage.
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January 6, 2012 8:12 pm
 CDspeed CDspeed
You know what, I shouldn't have gone on an anti Lexus rant..........sorry. I should have just said congratulations BMW, keep up the good work.
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January 6, 2012 7:56 pm
 Microice Microice
Wonder what the story is like in Japan, Asia, Europe and the world as a whole. I still don't get why Americans like Lexus so much.
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January 6, 2012 2:39 pm
 SubZGFX SubZGFX
congrats!
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January 6, 2012 12:35 pm