BMW wins U.S. luxury sales crown

2012 BMW 6-Series Gran Coupe - 10.12.2011
2012 BMW 6-Series Gran Coupe - 10.12.2011

Lexus defeated after 11 years

Lexus' reign as the best-selling luxury brand in the United States has come to an end after 11 years.

Plagued by production problems resulting from March's earthquake and tsunami, the brand's sales declined by 13 percent to 198,552 units for 2011.

BMW, on the other hand, saw their sales increase 13 percent to 247,907 units. This earns them the title as the best-selling luxury automaker in America.

Despite the impressive finish, it was a relatively close race as BMW edged out Mercedes by just 2,715 vehicles. Interestingly, the two brands battled on the incentive front and outspent discount-loving Cadillac by $400 to $1000+.

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Comments (16)

congrats BMW!)
Jan 8th, 2012 1:36pm
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Microice Microice
@ honest1. Fare point but the only luxury brand there is Audi which only shares a few platforms with VW. You can add Porsche to the list too.
Jan 7th, 2012 5:09pm
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adz911 adz911
Don't forget Bentley and Bugatti. all part of the VAG group.
Jan 7th, 2012 5:56pm
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4rings 4rings
...and Lambo
Jan 7th, 2012 6:33pm
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adz911 adz911
@ 4rings......knew i forgot something.....
Jan 7th, 2012 7:58pm
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Honest1 Honest1
So to all those who feel Lexus is not a Luxury brand. Could this not be said for Audi+ VW+ Skoda+ Seat please feel free to add to list if I have missed any. They all share the same Platforms,Engines, ECU, And most Switches. The main separation of the brands is build quality and materials used. This is all the Japanese car makers are doing too. With a lot more equipment as standard. Plus If it's not a luxury brand why has it been No1 in America for 11 years. CHEAP can only get you so far. But all said WELL DONE..... BMW you will only get stronger with TOYOTA HYBRID technology. :)
Jan 7th, 2012 1:30pm
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AJSmyth AJSmyth
Now if only lexus would refresh their cars more often, instead of their 11 year lifecycle garbage.
Jan 7th, 2012 3:12am
1 0
And that is the reason they fell back on sales. BMW has new cars across their range while Lexus retains the same cars for the last 5 years with minor improvements. As much as I am not a Lexus fan, I don't like offensive remarks about any brand. Lexus is not Toyota, you can feel the difference if you step into the two. Still, the ultimate car company for me is BMW. Great looking, quality and best driving dynamics (oh and I have never owned one)
Jan 9th, 2012 7:05am
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CDspeed CDspeed
You know what, I shouldn't have gone on an anti Lexus rant..........sorry. I should have just said congratulations BMW, keep up the good work.
Jan 7th, 2012 2:56am
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alamak alamak
yea, you shouldn't go on an anti Lexus rant..........but I have to agree with you, and its the same for Acura and Infiniti as well. The 'luxury divisions' are just wearing a better suits than vs their 'non-luxury' counterpart. You can't say that the Lexus ES drives way better than a camry, but it does wear a better suit and offers a quieter ride than the Camry, but other than that....the platform and basic architecture are all the same. Thus, my next car will be an F30 BMW!!!
Jan 7th, 2012 3:26am
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Microice Microice
Wonder what the story is like in Japan, Asia, Europe and the world as a whole. I still don't get why Americans like Lexus so much.
Jan 6th, 2012 9:39pm
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CDspeed CDspeed
Americans like Lexus because its cheap, Lexus claims to be a luxury brand but costs less. The sad thing is most Lexus buyers don't know that reason it costs less is because they are just Toyotas with a standard leather interior.
Jan 6th, 2012 11:43pm
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ghent2008 ghent2008
Lexus won because it's more reliable than the German brands. Besides, the cars are mostly RWD.
Jan 7th, 2012 12:07am
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CDspeed CDspeed
The German brands are very reliable, I've only ever owned German cars and have never experienced any defective engineering. I have talked with quite a few Lexus owners and dealers and the only thing they ever brag about is how much less the car costs then a BMW or Mercedes. Lexus had the lead because they're cheap, it's not like people buy them for their ride and handling, I only ever drove one once and it was like sitting in a bucket of warm wallpaper paste.
Jan 7th, 2012 2:41am
2 1
tbrodie tbrodie
Lexus scores very high in dealer experience. They also have greater longevity, particularly with transmissions. I've known both BMW and Benz owners who switched to Lexus as there German car approached 100,000 miles. It may have been reliable beforehand, but the repairs get costly. Mercedes used to be keepers that would outlive their owners. They're not built like that anymore. I recently read that Porsche was the most reliable German brand. I don't think Lexus is a brand for people who really like cars. They're for people who want a reliable, comfortable, transportation appliance.
Jan 8th, 2012 4:57am
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Jan 6th, 2012 7:35pm
2 0