BMW 3-Series designers in their own words [video]

BMW has released a new video which highlights the design process behind the 2012 3-Series.

In the clip, exterior designer Christopher Weil says the aggressive front fascia borrows cues from BMW's heritage. He also comments the sedan has been given a Scandinavian influence for an extra bit of character.

Inside, BMW adopted a "layering" theme which attempts to bring "lightness" to the cabin. According to interior designer Christian Bauer, this makes it easy to create different areas for the passenger and driver. Bauer also contends the sedan's cockpit is highlighted by sharp lines and clean surfaces.