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BMW considered an M1 successor, but doesn't want one - report

 BMW considered an M1 successor, but doesnt want one - report
BMW M1 Concept

Executive contends current lineup is supercar enough

In a recent interview, BMW North America M Brand Manager Matt Russell confirmed the company was considering an M1 successor but has decided against it.

Speaking with eGMcartech, Russell said "A lot of people come to me and ask, does M need a supercar? We've had the choice to do something like that that when we were planning the 1-Series M Coupe." He continued, "Amongst its development, we all pondered: do we do a supercar as in a mid-engined wedge, or some super high-priced front-engined wedge? We've discussed these possibilities. But ultimately, we didn't feel the need to make a very exclusive high-end supercar and we still don't."

The decision is debatable, but Russell contends BMW already builds supercars - they're just in the shape of luxury sedans and coupes.

Source: egmcartech

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Comments (18)

 duppy mowt duppy mowt
Beautiful rendition...They should build it anyway, just dont call it a supercar... base model could cost 110k and go upward from there. Does the R8 perform significantly better than the other audi's (RS's)? Just asking.. Idk.
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December 14, 2011 11:17 am
 sideskraper sideskraper
BMW don't need a halo car. The M variant of each product is equivalent to a supercar both in performance, and in social cache. A BMW halo car would be redundant, and it would sell poorly because in real world terms it would not perform significantly better than their existing vehicles.
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December 14, 2011 11:01 am
 CReeds CReeds
I think it's a case of two things: 1) Not having the stones 2) Their focus is completely on volume and affordable cars and are more keen to grab headlines based on being german volume king vs having halo supercar. Bmw brand is becoming less and less associated with premium branding. Perhaps they feel this is necessary to survive as it is obviously a conscious corporate decision.
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December 14, 2011 10:29 am
 siranto siranto
Just do it, BMW. Even if it isn't a commercial success, you need a halo model to push the brand upwards. R8 is the best example. I know there have been others that are less successful commercially, LFA, NSX, Toyota 2000GT, but they would later stand out as cars that moved the world forward. Even your M1 did that
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December 14, 2011 7:00 am
 Han Solo Han Solo
I also think that BMW doesn't need a Supercar at this moment...all their other cars are already quite well built and affordable...like their current F10 and F30...wow... But I'm quite confident that BMW would build an R8 squasher in the near future...I love the M8 concept that surfaced in the net a few years ago...I would love to see that one on the Road soon...
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December 14, 2011 5:00 am
 Han Solo Han Solo
BMW: Master Yoda, do we need a Supercar in the near future? Master Yoda: Hard to see the future is, clouded by the Dark Side like Audi R8 it is...hmmm BMW: Your not that wise for a 900 year old hermit are you? Master Yoda: Meditate on this I will BMW: That's it were scrapping the M1 replacement...
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December 14, 2011 4:51 am
 Soorena Soorena
We really need a BS flag icon.
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December 14, 2011 1:05 am
 nicholasTO nicholasTO
i. sure when porsche releases something on their audi r8 rival, bmw will have something too. they are waiting fir the right time.
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December 13, 2011 10:25 pm
 vilivo vilivo
Agreed. They are great at what they do and do not need the tinkering and costs that it would take to do that. No other manufacturer has done that. Audi- they had Lambo to start with, Merc had McLaren for the SLR and the Viper for the SLS. BMW would have to do the whole mission from scratch and thats not good business. After all- who here thinks that the M3/M5/M6/1M need an image boost? Are they not well respected and selling well as they are? I all for good Business.
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December 13, 2011 6:22 pm
 DBaskov DBaskov
Well that sucks. I thought M1 successor would had been nice to have, a BMW that can distinguish itself from other BMWs for change, and add some diversity. I don't think the car necessarily has to cost an infinity amount. Just build one to rival R8 in price and performance, which M1 potential successor seem to be capable of, and you got yourself a super car. After all BMWs are supposed to rival Audis, why stop there?!
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December 13, 2011 2:28 pm
 Microice Microice
Dare I ask what a 'supercar' is? I don't think taking a 5 seat saloon and tinkering with it to handle better and have as much power as a Gallardo makes it a 'supercar'.
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December 13, 2011 12:54 pm
 edd_lg edd_lg
what a load of PR bullcr@p. They are just afraid to build a supercar. A road legal Z4 GT3 would be enough.
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December 13, 2011 12:42 pm
 LWE7 LWE7
Audi made the R8, and it did a lot of good publicity to them.
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December 13, 2011 12:20 pm