BMW considered an M1 successor, but doesn't want one - report

BMW M1 Concept
BMW M1 Concept

Executive contends current lineup is supercar enough

In a recent interview, BMW North America M Brand Manager Matt Russell confirmed the company was considering an M1 successor but has decided against it.

Speaking with eGMcartech, Russell said "A lot of people come to me and ask, does M need a supercar? We've had the choice to do something like that that when we were planning the 1-Series M Coupe." He continued, "Amongst its development, we all pondered: do we do a supercar as in a mid-engined wedge, or some super high-priced front-engined wedge? We've discussed these possibilities. But ultimately, we didn't feel the need to make a very exclusive high-end supercar and we still don't."

The decision is debatable, but Russell contends BMW already builds supercars - they're just in the shape of luxury sedans and coupes.

Source: egmcartech

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Comments (18)

duppy mowt duppy mowt
Beautiful rendition...They should build it anyway, just dont call it a supercar... base model could cost 110k and go upward from there. Does the R8 perform significantly better than the other audi's (RS's)? Just asking.. Idk.
Dec 14th, 2011 6:17pm
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sideskraper sideskraper
BMW don't need a halo car. The M variant of each product is equivalent to a supercar both in performance, and in social cache. A BMW halo car would be redundant, and it would sell poorly because in real world terms it would not perform significantly better than their existing vehicles.
Dec 14th, 2011 6:01pm
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CReeds CReeds
I think it's a case of two things: 1) Not having the stones 2) Their focus is completely on volume and affordable cars and are more keen to grab headlines based on being german volume king vs having halo supercar. Bmw brand is becoming less and less associated with premium branding. Perhaps they feel this is necessary to survive as it is obviously a conscious corporate decision.
Dec 14th, 2011 5:29pm
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siranto siranto
Just do it, BMW. Even if it isn't a commercial success, you need a halo model to push the brand upwards. R8 is the best example. I know there have been others that are less successful commercially, LFA, NSX, Toyota 2000GT, but they would later stand out as cars that moved the world forward. Even your M1 did that
Dec 14th, 2011 2:00pm
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Han Solo Han Solo
I also think that BMW doesn't need a Supercar at this moment...all their other cars are already quite well built and affordable...like their current F10 and F30...wow... But I'm quite confident that BMW would build an R8 squasher in the near future...I love the M8 concept that surfaced in the net a few years ago...I would love to see that one on the Road soon...
Dec 14th, 2011 12:00pm
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Han Solo Han Solo
BMW: Master Yoda, do we need a Supercar in the near future? Master Yoda: Hard to see the future is, clouded by the Dark Side like Audi R8 it is...hmmm BMW: Your not that wise for a 900 year old hermit are you? Master Yoda: Meditate on this I will BMW: That's it were scrapping the M1 replacement...
Dec 14th, 2011 11:51am
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Soorena Soorena
We really need a BS flag icon.
Dec 14th, 2011 8:05am
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nicholasTO nicholasTO
i. sure when porsche releases something on their audi r8 rival, bmw will have something too. they are waiting fir the right time.
Dec 14th, 2011 5:25am
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sideskraper sideskraper
Like the Porsche 911 C4S?
Dec 14th, 2011 6:01pm
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vilivo vilivo
Agreed. They are great at what they do and do not need the tinkering and costs that it would take to do that. No other manufacturer has done that. Audi- they had Lambo to start with, Merc had McLaren for the SLR and the Viper for the SLS. BMW would have to do the whole mission from scratch and thats not good business. After all- who here thinks that the M3/M5/M6/1M need an image boost? Are they not well respected and selling well as they are? I all for good Business.
Dec 14th, 2011 1:22am
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swifthead swifthead
Merc didn't use any Viper for their SLS, it is a supercar made from scratch by AMG only without Mercedes, similar story with SLR...McLaren just helped with F1 knowledge to bring up the good carbon chasis...everything else is pure Mercedes! and Viper was used to camoflauge the test vehicle SLS
Dec 14th, 2011 12:39pm
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Decypha Decypha
Actually, the SLS was developed in conjunction with the upcoming Viper. http://www.worldcarfans.com/110061726881/mercedes-sls-amg-started-development-as-next-gen-dodge
Dec 14th, 2011 6:45pm
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DBaskov DBaskov
Well that sucks. I thought M1 successor would had been nice to have, a BMW that can distinguish itself from other BMWs for change, and add some diversity. I don't think the car necessarily has to cost an infinity amount. Just build one to rival R8 in price and performance, which M1 potential successor seem to be capable of, and you got yourself a super car. After all BMWs are supposed to rival Audis, why stop there?!
Dec 13th, 2011 9:28pm
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Microice Microice
Dare I ask what a 'supercar' is? I don't think taking a 5 seat saloon and tinkering with it to handle better and have as much power as a Gallardo makes it a 'supercar'.
Dec 13th, 2011 7:54pm
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edd_lg edd_lg
what a load of PR bullcr@p. They are just afraid to build a supercar. A road legal Z4 GT3 would be enough.
Dec 13th, 2011 7:42pm
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bcuth bcuth
No they are making a smart business decision. Most people aren't paying over $100k for cars these days. M5 is supercar enough 0-60 in 3.7 seconds. Enough said.
Dec 14th, 2011 4:52am
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EdBacau EdBacau
most people never payed over $100k for a car, ever. Yet Audi and Mercedes still build supercars. The M5 is a very fast saloon , but not a sportscar. BMW made poor business decisions in the past , this is just another one.Bean counters never make good car executives anyway.
Dec 14th, 2011 12:04pm
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Audi made the R8, and it did a lot of good publicity to them.
Dec 13th, 2011 7:20pm
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