Juke-R was a rogue project and Nissan isn't happy - report

Nissan Juke-R concept - 07.12.2011
Nissan Juke-R concept - 07.12.2011

Execs caught by complete surprise

Nissan has received a lot of publicity from the Juke-R concept, but a recent report is indicating the model was a rogue project and company executives aren't happy.

According to Autoblog, the British team created the Juke-R without approval from their Japanese overlords. Sources say the concept's construction and teaser campaign were a "complete surprise" and many executives were "put-off" by the fact that their flagship model was gutted to a make a high-performance crossover.

Source: Autoblog

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Comments (11)

mn07 mn07
If its goes on sale i will buy one. Its a good idea the power of a GT-R with less weight.
Dec 13th, 2011 7:29pm
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The big guns at Nissan should openly embrace such a "rogue" car project. There is a number of good points to ponder over: 1) Boosting Nissan's image as a youthful, daring, controversial and unique car marque. 2) Not many people could stomach the Juke's quirky styling. But through the Juke-R, it gave people a second look of how a unique car could be transformed into a "menacing" monster. 3) You might never know, but the Juke-R could become a pioneer mini performance SUV model to lead other car manufacturers in making such future vehicles (if it becomes a reality). 4) Nissan UK's skunkworks team - IMO - spent weekdays (and ends) toiling on this project - so why dampen the creativity and productivity mood? Though the GTR serves as Nissan's halo (and hero) supercar, wouldn't it be nice that the "Godzilla" tech bits could trickle into bread and butter cars such as the Latio/Versa and Cefiro/Teana? Ironically isn't it recently that Nismo tech would follow such conventions? I say Nissan, stop being rigid and be open-minded.
Dec 10th, 2011 6:09pm
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norther norther
thank youuu, thank you nissan for feeling with me. i got shot down a few times when i said this is a great technological exercise...but the wrong car. now the company itself says it. though, nissan shouldnt feel like they dont have control, they can learn from this. "if these guys can build a juke frankenstein, we can make a really nice and really cool FX-R". (there i go i said it again). these holidays would be the best if nissan would aproove such a build :)
Dec 9th, 2011 7:48pm
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chris25 chris25
I agree with the execs, since Juke -R doesn't make sense by making a high performance crossover & run it like GT-R but should be track day car, just like BMW X6M & X5M & make it like the other M models.
Dec 9th, 2011 6:10pm
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tazcubed tazcubed
I'm all for attempting new things, but this rollover - sorry "crossover" high performance model is a misnomer. It's absolutely fugly at any level and performance parts would be better put to use in other vehicles (the same goes with the BMW X5/X6(M) and Porsche Cayenne). Whether Nissan execs actually knew what was going on, it seems to me that they've had a month to quash this and I'm sure they've been looking to see popular reaction before saying anything. If they DID try to put this into production I suspect it's price wouldn't be that far off from the GT-R because of all of the performance parts and other technological and software refinements required. This ve-hick-le would overturn on the first high speed corner.
Dec 9th, 2011 5:16pm
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Renyeo Renyeo
I knew it - Juke R looks amateurish. OTT styling and all...
Dec 9th, 2011 7:07am
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nahidrahman nahidrahman
what you on about? it looks pretty awesome!
Dec 9th, 2011 3:30pm
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TomitaBogdan TomitaBogdan
yeah right, they didn't know anything about it since for the las months the juke-r project has been making appearance on every car site in this world. they knew very well butare using this strategy for some undisclosed ploy of theirs... maybe denial of such a project. anyway, buyers are alreadyqeeing for this little devil so it will be made
Dec 8th, 2011 11:29pm
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Shumy Shumy
why do you think the company executives are not surprised if you really think actually people are looking forward to buy the car? by the way the car is not going to be built at least for now this is Nissan declared. Considering that the executives just learned such a car was was real, and considering that they are not happy about this situation makes me think how impossible is the idea of the production of the car...
Dec 9th, 2011 7:09am
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dbehmoaras dbehmoaras
Why not let regional subsidiaries come up with ideas? It makes no sense. They should let them come up with concepts/projects, and then let them present it to HQ. Rather than get all pissy about it...
Dec 8th, 2011 11:11pm
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Mikeado Mikeado
They should realise that the publicity will be good for business and that if they subsequently made a sporty Juke NISMO or whatever, they would make money. It's already happened, you might as well embrace it, Nissan.
Dec 8th, 2011 11:04pm
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