Juke-R was a rogue project and Nissan isn't happy - report

They should realise that the publicity will be good for business and that if they subsequently made a sporty Juke NISMO or whatever, they would make money. It's already happened, you might as well embrace it, Nissan.

Why not let regional subsidiaries come up with ideas? It makes no sense. They should let them come up with concepts/projects, and then let them present it to HQ. Rather than get all pissy about it...

yeah right, they didn't know anything about it since for the las months the juke-r project has been making appearance on every car site in this world. they knew very well butare using this strategy for some undisclosed ploy of theirs... maybe denial of such a project. anyway, buyers are alreadyqeeing for this little devil so it will be made

I knew it - Juke R looks amateurish. OTT styling and all...

I'm all for attempting new things, but this rollover - sorry "crossover" high performance model is a misnomer. It's absolutely fugly at any level and performance parts would be better put to use in other vehicles (the same goes with the BMW X5/X6(M) and Porsche Cayenne). Whether Nissan execs actually knew what was going on, it seems to me that they've had a month to quash this and I'm sure they've been looking to see popular reaction before saying anything. If they DID try to put this into production I suspect it's price wouldn't be that far off from the GT-R because of all of the performance parts and other technological and software refinements required. This ve-hick-le would overturn on the first high speed corner.

I agree with the execs, since Juke -R doesn't make sense by making a high performance crossover & run it like GT-R but should be track day car, just like BMW X6M & X5M & make it like the other M models.

thank youuu, thank you nissan for feeling with me. i got shot down a few times when i said this is a great technological exercise...but the wrong car. now the company itself says it. though, nissan shouldnt feel like they dont have control, they can learn from this. "if these guys can build a juke frankenstein, we can make a really nice and really cool FX-R". (there i go i said it again). these holidays would be the best if nissan would aproove such a build :)

The big guns at Nissan should openly embrace such a "rogue" car project. There is a number of good points to ponder over: 1) Boosting Nissan's image as a youthful, daring, controversial and unique car marque. 2) Not many people could stomach the Juke's quirky styling. But through the Juke-R, it gave people a second look of how a unique car could be transformed into a "menacing" monster. 3) You might never know, but the Juke-R could become a pioneer mini performance SUV model to lead other car manufacturers in making such future vehicles (if it becomes a reality). 4) Nissan UK's skunkworks team - IMO - spent weekdays (and ends) toiling on this project - so why dampen the creativity and productivity mood? Though the GTR serves as Nissan's halo (and hero) supercar, wouldn't it be nice that the "Godzilla" tech bits could trickle into bread and butter cars such as the Latio/Versa and Cefiro/Teana? Ironically isn't it recently that Nismo tech would follow such conventions? I say Nissan, stop being rigid and be open-minded.

If its goes on sale i will buy one. Its a good idea the power of a GT-R with less weight.