To promote the UK launch of the MiTo Quadrifoglio Verde, Alfa Romeo has divised this viral campaign titled, The MiTo Aquabatic Challenge.
Driven by professional stunt driver Terry Grant, the aim of the challenge was to set a world record by bursting the most amount of water balloons by a car. Using a watered down skidpad, Alfa didn't specify how much time was allowed, but Grant, who already holds 20 world records, managed to leave only four out of 2738 balloons standing.
Alfa again didn't specify if the world record was official, but we're quite sure it will remain unchallenged for a long time.
Naturally, a social media element was part of the campaign which had Alfa Romeo UK Facebook fans guess the number of balloons to perish beforehand. The fan who guessed closest received one of the four surviving balloons and an exclusive track day at Goodwood Motor Circuit.
The Alfa MiTo Quadrifoglio Verde with its 168 bhp (170 PS / 125 kW) MultiAir engine is the latest model to join the MiTo UK range and features carbon fiber backed Alcantara Sabelt bucket seats. Price is £18,755 OTR.