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Alfa MiTo Quadrifoglio Verde sets unimpressive world record [video]

To promote the UK launch of the MiTo Quadrifoglio Verde, Alfa Romeo has divised this viral campaign titled, The MiTo Aquabatic Challenge.

Driven by professional stunt driver Terry Grant, the aim of the challenge was to set a world record by bursting the most amount of water balloons by a car. Using a watered down skidpad, Alfa didn't specify how much time was allowed, but Grant, who already holds 20 world records, managed to leave only four out of 2738 balloons standing.

Alfa again didn't specify if the world record was official, but we're quite sure it will remain unchallenged for a long time.

Naturally, a social media element was part of the campaign which had Alfa Romeo UK Facebook fans guess the number of balloons to perish beforehand. The fan who guessed closest received one of the four surviving balloons and an exclusive track day at Goodwood Motor Circuit.

The Alfa MiTo Quadrifoglio Verde with its 168 bhp (170 PS / 125 kW) MultiAir engine is the latest model to join the MiTo UK range and features carbon fiber backed Alcantara Sabelt bucket seats. Price is £18,755 OTR.

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Comments (7)

alessandro
Why in Earth they doing this!? Is Mito really such a bad car or they are trying to sell this car to imbeciles too?
Dec 7, 2011 4:52 am
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progressive
My God this is even worse than Apple-BMW white commercial.
Dec 6, 2011 4:02 pm
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Beybaba
What they wanted us to think: Wow look at that fancy Fiat rims and baloons! What we think: What a douche... Come on Alfa, you don't need baloons. Chery does.
Dec 6, 2011 12:32 pm
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Shumy
oo cool now I have a good reason to buy the alfa romeo MiTo quadrifoglio verde
Dec 6, 2011 11:38 am
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hajimekishi
It's always good to have a lot of money to spend. Or waste.
Dec 6, 2011 5:22 am
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Cootje
Only 4 left over??? Freeze the video at time 1:28 and look at the left bottom. There are about 30 balloons lying untouched.
Dec 6, 2011 5:10 am
4 0
sideskraper
I can't believe you wasted 1:28 of your life to watch that much of the video.
Dec 6, 2011 11:32 am
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