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Lotus unveils Evora GTE by Swizz Beatz [video]

Features a red chrome wrap

Lotus has teamed up with rapper Swizz Beatz to unveil a special Evora GTE in New York City.

Billed as "big news," the car appears to be a standard GTE with a red chrome wrap and some Swizz Beatz stickers. This didn't please Facebook fans who responded with comments like "Swiss who?" and "This is big news? These are embarrassing times for Lotus..."

Questionable marketing aside, the car features a 3.5-liter V6 engine with 444 PS (327 kW / 438 hp). Other highlights include carbon fiber accents, Recaro seats and forged alloy wheels with Pirelli P-Zero Corsa tires.

Source: Lotus via GT Spirit

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Comments (11)

adz911
Highly offended by the comments, simply because SB is black. So what? Black people can't be car fans too? Comment aimed directly at termigni and Ben Winter. Get a grip and start realising it's a PR exercise so a wonderful brand like Lotus won't go under like TVR, Triumph and other unique British sports car makers.
Dec 6, 2011 2:36 pm
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72europatc
no one here seems to care that he's black. He's a person and as a person, is subject to the same criticism that anyone else might get. Wouldn't it be unfair to not criticize him because he's black? If Lotus teamed up with Eminem or whoever for a similar project, the comments would be pretty much the same. Also, if you're easily offended by mere words, grow up. Life is offensive.
Dec 6, 2011 7:30 pm
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adz911
I agree life is offensive, but to stereotype blacks the way they have is not right. As for telling me to grow up, unless you can live a day in my shoes, then you have no right. I've said my piece.
Dec 6, 2011 8:09 pm
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72europatc
Good point about stereotyping but I don't see any of that here. The only thing that can be considered stereotyping is actually a stereotype of people who subscribe to the hip-hop culture. Telling you to grow up was a bit harsh and I apologize but I don't understand why you say I don't have the right to write what I want whether correct or incorrect.
Dec 7, 2011 1:46 am
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MadAboutCars
With all due respect to Swizz, Lotus gotta focus on reallocating its resources in bringing out all those concepts to reality(before they get outdated), otherwise its marketing mistake 102, Blackberry Playbook:DOA
Dec 6, 2011 1:55 am
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M!
the GTE is the proper Evora. Welcome to the future!
Dec 6, 2011 1:44 am
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Gavac220
I think this is the best looking Evora I have seen. Lotus is trying to break into new markets, and I can't help but think traditionalist need to take a back seat and watch the company grow into a new "brand". This is modern marketing for modern times. I personally wish Lotus all the best in their new endeavors, as long as the metal keeps looking and driving as good as this! Lets not watch another British brand die for the sake of tradition. Rejoice that the name is on the international market again. Roll on the new Esprit and a strong F1 showing.
Dec 5, 2011 6:11 pm
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Bowser
what's the the demographic they're trying to target?? a sticker pack designed by some shitty rapper, this is a horrible move Lotus.
Dec 5, 2011 5:08 pm
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DrPlacebo
Don't get me wrong, I can appreciate the distaste some have for this marketing effort. Just bear with me for a second: mainstream rap is all about flash and "swag." The visibility afforded by by people involved in this event potentially buying them and parading about in them is too good to pass up. The exclusivity offered by the relative obscurity of the brand will attract those trying to be different and others will feed off this. Lotus needs a lot more of this with the expansion of market share they seem to be after.
Dec 6, 2011 3:05 am
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DrPlacebo
well car fans know lotus exists, but the average person doesn't know much past lexus and mercedes. If Lotus is to sell cars, they need visibility; considering the age and demographic range such an event could touch, it is a relevant strategy.
Dec 5, 2011 1:28 pm
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termigni
where 24"s at? there is not enough chrome! embarrassing image for the brand for sure.
Dec 5, 2011 12:12 pm
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http://content.worldcarfans.co/templates/0/18