Jaguar to prioritize AWD over hybrids

Could be offered within two years

2012 Jaguar XF 20.4.2011

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Comments (15)

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sideskraper

This seems like a strange decision. I guess we'll see what really happens. I find it really odd that in North America, it's AWD in demand moreso than Hybrid drivetrains. It must be very snowy.

November 18, 2011 4:11 pm

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archytype

in the future, tata will be designing the most unreliable cars on the road.

-2

November 18, 2011 5:29 pm

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4 replies

Grey

Do you seriously think the brilliant engineers and designers of Tata and Geely are actually designing Jags, Range Rovers and Volvos??? LOL

November 18, 2011 7:46 pm

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3 replies

Speedoholic

so Tata has no effect whatsoever on Jaguar? How is the relationship between both companies? Tata brings in the money, Jaguar makes the cars? would be nice of you to explain it. I love Jags but having Tata as their parent company ruins their image a bit, don't you think?

-4

November 19, 2011 2:10 am

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sideskraper

You guys are bigoted idiots. Go bury your head deeper in the sand.

November 19, 2011 6:52 am

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Grey

speed since u seem to know it all tell us, ever since Tata bought Jaguar what did they contribute to the design of the new Jags? do u see Jags with those powerful Tata engines and fierce body styling? lmao

December 12, 2011 4:33 pm

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DdW

Although the trend of hybrid systems has been ongoing since the first Toyota Prius came into the automotive scene in 1997, it had become a necessary staple for each and every car manufacturer. Interestingly, Jaguar is one of the few carmakers to shelve hybrid tech aside - given the words from one senior official - as a result of expensive development costs. We shall see how Jaguar pans this out.

November 18, 2011 6:29 pm

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3 replies

Grey

hybrid mercedes, bmw, audi... hmmm alot of talks of concepts but a successful money making production versions? im not seeing any from anything this class. i dont think jaguars are competing against Prius and Volts...

-1

November 18, 2011 7:42 pm

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1 reply

DdW

I wonder since where have I mentioned that Jaguar will be competing with Prius and Volts? None.

November 19, 2011 6:18 am

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Grey

im wondering the same thing why would anyone mention Prius in the same post as Jags perhaps Lexus HS or LS hybrid two hybrid luxury car that are pretty much failure or average at best. That's why Jaguar decided to shelves the hybrid concept and go persue more money making options of AWD technology for their products.

December 12, 2011 4:39 pm

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Grey

how many car of this class that have a successful hybrid version? Now think of all of the cars of this class that have successful AWD versions? if you are buying a car of this class fuel saving is not your primary concern. People who buy hybrids do not buy $70k+ luxo land yachts!

November 18, 2011 7:38 pm

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1 reply

sideskraper

Playing catch up to where the market segment is today is not considered effective strategic planning.

-1

November 19, 2011 6:54 am

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vilivo

WOOOT? Well, the tata 4x4 cars are solid, though not really nice. If the system can be refined 4 jag,this could work

-2

November 19, 2011 3:20 pm

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2 replies

Grey

ok i dont mind Tata being the silence partner/owner but if they start putting Tata technologies into Jags then umm that will totally devaluate the brand bigtime!

December 12, 2011 4:35 pm

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1 reply

vilivo

where else do U suppose they gonna get that 4wd system. Its not always a bad thing. Bentley is better than it was in the 90's and is currently VERY VW- derived. They don need to say where t comes from, if they spend the time 2 make it work well...

December 12, 2011 5:09 pm

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