All New Peugeot 208 revealed [video]

New 208 features substantial improvements in efficiency over its predecessor the 207

Following last week's teaser video, Peugeot has unveiled the new B-segment 208 model, the successor to the 207.

The Peugeot 208 has been made lighter and more efficient than its predecessor - with the curb weight of the entry-level variant coming in as low as 975 kg (2145 lbs). It's also more aerodynamic with a Cd quotient of 0.29. Leg-room for rear passengers has been improved by 5 cm (2 inches) and trunk space is larger.

CO2 emissions will be 34 g/km on average less than on the 207. Peugeot will also be applying its e-HDi technology, with a stop/start system, on nearly all diesel variants. The 208 will also be introducing a new range of three-cylinder petrol engines - a 1.0 liter VTi and a 1.2 liter VTi.

The 3 and 5-door Peugeot 208 goes on sale in Europe in the spring of 2012 with the U.K. launch following in the summer.

Source: Peugeot


In the spring of 2012, Peugeot will launch its new model in the ‘B' (Supermini) segment. The new car will be available in two distinct body styles; 3- and 5-door.

Today, when creating a vehicle capable of appealing to and uniting a wide variety of customers with ever changing expectations, simple renewal is no longer enough. Therefore, from the outset, the ‘A9' Project adopted the most ambitious specification overhaul ever undertaken by the Marque to create a vehicle that represents a true generation leap.

Peugeot has not hesitated to rewrite the rulebook, with the desire to reinvent the principles on which the success of icons like the 205, 206 and 207 were built and to ‘re-generate' them, to create: The Peugeot 208.

"The 208 is a new illustration of the Marque's project launched two years ago, representing a new stage in Peugeot's desire to drive itself towards ever greater modernity."

Xavier Peugeot, Marketing and Communication Director, Automobiles Peugeot

"With the 208, Peugeot has given itself the means to recreate an icon."

Laurent Blanchet, Product Range Director, Automobiles Peugeot

Architectural re-generation

The 208 embodies the principles of agility and efficiency. The initial technical choices make it a vehicle which is light (110kg lighter on average compared to the 207, and as much as -173kg! with a range which starts at 975kg), aerodynamic (Cd of 0.29, CdA of 0.61), and very compact (-7cm in length, -1cm in height). These benefits are accentuated by noticeably increased occupant space, with more room in the rear seats (+5cm at the knees) and a more generous boot (+15 dm3 in volume), proof of optimised architectural performance.

Stylistic re-generation

The 208 gives form to and refines the new aesthetic codes of the Marque. ‘Floating' grille, light signature, ‘boomerang' rear lamps - each detail is designed in complete harmony with the balance of the car, structured by a ‘spine' the impression of which is even visible on the roof. Sculpted, athletic, pure and sophisticated, its style projects the Marque towards a renewed and attractive modernity, suggesting sensuousness and energy, smoothness and mischief. The two body styles have been given entirely different treatments, with the style of the quarter panel of the three-door version recalling one of its illustrious older siblings.

"The strength of the 208 lies in its style: it is a real ball of energy. It has the potential to please everyone, like a popular piece of music that touches the human soul regardless of culture."

Gilles Vidal, Style Director, Automobiles Peugeot

Ergonomic re-generation

The interior continues the promise of innovation just like the exterior style. A true break from what has gone before, beyond the recognised technical constraints and cultural references, the instruments and controls have been completely re-thought to become entirely intuitive and clear. They are positioned around a small steering wheel, combined with an elevated instrument panel giving information at a glance and a large touch screen. This ‘ensemble' connects with its occupants and contributes to the practicality, the safety, the quality and purity of the interior design, as well as to the driving sensations.

Environmental re-generation

By achieving average CO2 emissions of 34g/km lower than the 207, the 208 takes the lead in its segment. Its latest generation engine technology and the use of the e-HDi micro-hybrid system on virtually all versions add to the vehicle's improvements in terms of weight reduction and aerodynamics.

With five models, four of which are equipped with the new generation Stop & Start System (e-HDi), the diesel range starts at 87g/km of CO2 (delivering fuel economy of 83.1 mpg) and never exceeds 99g! The 208 introduces a new range of 3-cylinder petrol engines, 1.0- and 1.2-litre VTi, which are particularly efficient, with a range starting at 99g/km of CO2 (delivering 65.7mpg).

The environmental performance of 208 continues, with 25% of ‘green materials' (recycled or of natural origin) making up its mass of polymers, it enters a new era in terms of eco-design. As a world first, the rear bumper and the fan assembly are made entirely using these materials. This type of bumper alone will permit a saving in manufacturing of 1600 tonnes of fuel a year.

Re-generation of the driving experience

The 208 renews the driving experience, a key factor in the DNA of every Peugeot:

Due to the small steering wheel which provides new ergonomics, the driver experiences a completely new driving agility, Due to a new level of engineering between comfort and road holding, the result of the historical expertise of the Marque in terms of suspension and the benefits from the compactness and reduced weight of the vehicle.
The new Peugeot 208 will be launched in mainland Europe in the spring and for the UK in the summer of 2012.

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Comments (15)

fahrvergnugen fahrvergnugen
When will we see Peugeot in the US again? its been 20 yrs
Nov 13th, 2011 3:18pm
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wcfbiggestfan wcfbiggestfan
i respect peugeot's because they have proven to deliver quality cars of all ranges in europe and africa over the past 50 years. Design has always been an issue for customers. The 208, for example resembles a small citroen in its shape and does not answer the question: Did we we learn from our previous 206 & 207 enough to be able to design something more attractive and unique? ? ? .. the car delivers what's needed for the tag price but may not provide extras at that point.
Nov 13th, 2011 12:25am
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rogers rogers
I think Peugeot's new identity kinda lost the personality of the older models. I guess it's a failed evolution...
Nov 3rd, 2011 5:50pm
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Speedoholic Speedoholic
A lot of Toyota Yaris/Renault Clio design cues in that car. Doesn't make it any less modern and/or good looking though.
Nov 3rd, 2011 8:36am
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I remember all the previous 20? first coming out. They looked stunning, sporty, ahead of anything available at the time. I'm sorry to say, not this time. This is just very nice, but not enough. Its just OK compared to what's already out there.
Nov 3rd, 2011 8:05am
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automobile007 automobile007
Finally a good looking small car from Peugeot! I have despised most of their recent hatchbacks - they were ugly and bloated but this looks so much better! I agree the interior looks a bit odd in these pictures though
Nov 3rd, 2011 2:00am
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Stiivu Stiivu
I'd had a few cars in my time, buy my favourite by a mile, was my white 205 GTI 1.6. Nothing I have driven since could match it. Golf GTI? Pah! The Pug would out handle anything. And then what happened? Peugeot lost the ability to design beautiful cars, and cars that handle beautifully. Now I am looking at the 208 photos and thinking... fabulous. The small steering wheel and a wheel on each corner of the car should mean one thing - handling. A small Pug that handles well... OMG... Am I excited about a possible GTI version? What do you think! At last, lets hope a sucessor to the glorious 205 GTI is coming. In the meantime, hats off to Peugeot (or rather beret)... RCZ, 508, and now 208. The marque is back.
Nov 2nd, 2011 11:46pm
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N20_Purge N20_Purge
It's looks very nice, but the steering wheel position looks quite odd.
Nov 2nd, 2011 6:21pm
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clash_189 clash_189
Love three-quarter of exterior look, not particularly happy with the odd looking DRL and the C pillar is way too thick and rear view is expected very poor (common issue with modern car). Interior is not going to scare Polo, the side air vents are good but doubt the material, while central console design is the weakest point with difficulty to easily adjust temperature when car is moving. Touch screen multimedia control won't be a good selling point too, as in moving vehicle (and for long leg driver) it will be difficult to operate it (look cheap too), idea of Audi MMI, BMW iDrive or Merc Command is much better and actually 508 also has similiar system (why not on 208?). Still the cute looking thing will sell well and the engine choice for 1.2l petrol is spot on.
Nov 2nd, 2011 5:10pm
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I like this new Peugeot 208!!!
Nov 2nd, 2011 4:29pm
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progressive progressive
I saw some ugly concept picture, so thi is surprise. Very nice car. It will sell. But, it is not small car any more. Good option for someone who is short for golf class. I like interior. Looks fresh. Only gear stick is again too long.
Nov 2nd, 2011 4:29pm
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clash_189 clash_189
I think you have to check the complete press release, this car is 7cm shorter than outgoing 207 which means it backs to small hatch size.
Nov 2nd, 2011 4:59pm
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I can see alot of the new Toyota Yaris in there.
Nov 2nd, 2011 4:20pm
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peterjames7 peterjames7
Looks japanese, wish they tried harder with the grille for the new look peugeot range should have got rid of that shape completely and started something new amd fresh. Also the headlights look like a jap rip off of the fiesta
Nov 2nd, 2011 4:18pm
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tom43 tom43
The high position of the instrument cluster looks terrible. Again a french car with a frog-like sitting position (steering wheel on knee)?
Nov 2nd, 2011 4:16pm
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