With dealers clamoring for more national advertising, Fiat has unveiled a new national ad in the United States featuring the actress and pop star Jennifer Lopez.
The ad is called 'My World' and shows Lopez driving a Fiat 500 Cabrio from Manhattan to her native Bronx - a place she says still serves as her inspiration.
Said Olivier Francois, head of Fiat USA, of what the ad is meant to convey about the Fiat brand: "The commercial tells the story of how the simple elements of our upbringing can help explain who we are, where we're going and serve as a source of inspiration to achieve our goals in life. That drive and determination is the common thread that is shared with the Fiat brand and our philosophy that ‘Life is Best When Driven."
The ad began airing on U.S. national television on Monday.