VW CEO checks out more of the competition at Frankfurt show [video]

Volkswagen CEO Martin Winterkorn checks out the 2012 euro-spec Honda Civic at the Frankfurt motor show

Here's another video of VW CEO Martin Winterkorn checking out the competition on the Frankfurt floor. This time, Winterkorn kicks the tires on the 2012 euro-spec Honda Civic.

Winterkorn is right to check out the Civic (as he previously did the Hyundai i30). It competes in the European C-segment against the Golf, which is still Europe's biggest-selling model and Winterkorn wants to make sure things stay that way.

Interesting to note here is what an automotive executive looks for in a rival's vehicle. And that is build quality - watch how carefully Winterkorn checks shut lines, opens and closes the doors and measures A-pillar blind spot of the Civic. As in the last video where the VW team of execs checked out an i30 and VW design boss Klaus Bischoff commented on how the steering-wheel lever on the car was soundless and how neither VW nor BMW could match it due to costs. These are the little details these execs look for.

Another thing, watch how Winterkorn strides around with his team in tow. Is that Piech standing there? Yes, egos are the real flagships of the automotive world.

Source: Autoblog.gr

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Comments (17)

 dcars62 dcars62
It's very odd that they would do this so publicly. Surly VW has their own site where the CEO can look and compare his product to the competition. Maybe this is to prove to the investors that the CEO is personally involved.
October 4, 2011 3:51 pm
 tohui tohui
Is he worried about the competition? i would say, yes he is. the wey he steped in the hiunday and measure it with a tape is priceless, it's good publicity for the competition, my question is simple, why can't VW buy a new car like the hyundai or honda and take all te measurements, comments in private? instead of this PR mess, this is bad publicity for VW, and shows signs of desperation...
October 4, 2011 2:56 pm
VW top echelons conducting on-site product assessment ... with a tape measure . a definitive , deep-seated VW corporate insecurity on full display .
October 4, 2011 2:44 pm
 techie69 techie69
Tell this man that tactile quality is only a quotient of the entire quality as a whole. He has no business pulling out a tape measure since doesn't understand what he is benchmarking to...I love the yes men sorrounding him, conclusion a man who only gages by what he perceives and not what his henchman see, that is if they could actually be able to tell him without repurcussions.
October 4, 2011 11:26 am