Aston Martin voted coolest automotive brand in Britain, again

 Aston Martin voted coolest automotive brand in Britain, again
Aston Martin coolest brand in Britain 28.09.2011

The storied British marque was awarded the title of coolest automotive brand in Britain by the CollBrands Council

Aston Martin has been awarded for the fifth time in six years the title of the UK's coolest brand by the CoolBrands Council.

Said Stephen Cheliotis, Chief Executive of The Centre for Brand Analysis and Chairman of the CoolBrands Council, "Smooth, sexy and sophisticated; British built, high quality and hand finished, let's be honest, young or old, male or female, opinion former or British public, who wouldn't aspire to own what is truly the coolest car on the road."

The Aston Martin brand finds itself in the company of Apple and Bang & Olufsen as one of the marques that carries the most cachet with consumers.

The CoolBrands initiative was established in 2001 to find the brands that have the most positive resonance with the public based on a criteria which includes "style, innovation, authenticity, originality and desirability."

Source: Aston Martin

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Comments (13)

Sadly the'brand' is the only thing its got going for them. The product on the other hand is outclassed in every single segment apart from its good looks. Oops I forgot to mention the wonderful steering... thats it, only those two things
Sep 30, 2011 2:54 am
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I wonder where AM will stand if this was a vote for the coolest automotive brand in the "world"
Sep 29, 2011 6:16 am
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Aston Martins are cool... Hope AM won't lose their cool
Sep 28, 2011 1:23 pm
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yeah we got it! love your own!
Sep 28, 2011 11:00 am
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I have a convertible DB9. It is a beautiful car but fit and finish is average compared to other cars in its price category. It is still plagued with occasional electrical problems but I still love the car.
Sep 28, 2011 10:57 am
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Not just Britain
Sep 28, 2011 10:38 am
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Sep 28, 2011 12:27 pm
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In the land of the blind...
Sep 28, 2011 9:56 am
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Ha Ha! Love your response. Only in Britain can Aston win coolest brand.
Sep 28, 2011 10:45 am
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Strange comment by zot959. I agree Aston Martin is something special but Aston Martin owners inherited a better company due to Ford ownership and billions of Ford dollars. The V12 engine they use was part of a modular family of engines made for Aston Martin by Ford...and truthfully they haven't done much technologically since Ford sold them. They are behind every other supercar maker such as Ferrari & Lamborghini. The average engine in a (rwd) BMW or Mercedes is technologically much superior which is why I don't understand them breaking off with Daimler...they need technology and they don't have billions of dollars internally to develop a new V12 engine in the near future. Aston needs to step up their game, they have been riding the same, old technology for over a decade now...
Sep 28, 2011 11:45 am
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Naa I would go for a Rolls-Royce.
Sep 28, 2011 9:34 am
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Sep 28, 2011 9:44 am
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True but Rolls is more German than British. Brit are only ever going to pick a UK brand. Aston is under British ownership now. The truth is though Aston's current owners inherited a great line up created under German management.
Sep 28, 2011 10:48 am
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