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Aston Martin voted coolest automotive brand in Britain, again

 Aston Martin voted coolest automotive brand in Britain, again
Aston Martin coolest brand in Britain 28.09.2011

The storied British marque was awarded the title of coolest automotive brand in Britain by the CollBrands Council

Aston Martin has been awarded for the fifth time in six years the title of the UK's coolest brand by the CoolBrands Council.

Said Stephen Cheliotis, Chief Executive of The Centre for Brand Analysis and Chairman of the CoolBrands Council, "Smooth, sexy and sophisticated; British built, high quality and hand finished, let's be honest, young or old, male or female, opinion former or British public, who wouldn't aspire to own what is truly the coolest car on the road."

The Aston Martin brand finds itself in the company of Apple and Bang & Olufsen as one of the marques that carries the most cachet with consumers.

The CoolBrands initiative was established in 2001 to find the brands that have the most positive resonance with the public based on a criteria which includes "style, innovation, authenticity, originality and desirability."

Source: Aston Martin

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Comments (13)

 MadAboutCars MadAboutCars
Sadly the'brand' is the only thing its got going for them. The product on the other hand is outclassed in every single segment apart from its good looks. Oops I forgot to mention the wonderful steering... thats it, only those two things
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September 30, 2011 2:54 am
 motorfan28 motorfan28
I wonder where AM will stand if this was a vote for the coolest automotive brand in the "world"
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September 29, 2011 6:16 am
 MTC MTC
Aston Martins are cool... Hope AM won't lose their cool
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September 28, 2011 1:23 pm
 bone91 bone91
yeah we got it! love your own!
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September 28, 2011 11:00 am
 eddie eddie
I have a convertible DB9. It is a beautiful car but fit and finish is average compared to other cars in its price category. It is still plagued with occasional electrical problems but I still love the car.
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September 28, 2011 10:57 am
 PAA PAA
Not just Britain
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September 28, 2011 10:38 am
 Microice Microice
In the land of the blind...
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September 28, 2011 9:56 am
 nederinaa nederinaa
Naa I would go for a Rolls-Royce.
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September 28, 2011 9:34 am