Audi launches Untitled Jersey City Project [videos]

Promotes the new A6

Audi has teamed up with FX (a U.S. cable channel) to create an original series dubbed the Untitled Jersey City Project.

Set to air every Sunday night, the two-minute episodes will be broadcast over the course of eight weeks and available online.

According to Audi, each clip "supplies a piece of a puzzle involving men working for an architectural firm who are hiding a dark secret" which involves power, money and murder. The series will promote the 2012 A6 and was created by a seasoned production team which includes director Daniel Minahan from HBO's True Blood and Game of Thrones.

Source: Audi Untitled Jersey City Project

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Audi and FX launch short-form original series, ‘Untitled Jersey City Project'

• Announcement made during the Primetime Emmy® Awards telecast
• Series will roll out as eight, two-minute episodes during FX's Sunday primetime movies
• Visitors can explore the original drama at www.untitledjerseycityproject.com

Audi, in association with FX Networks, announces the launch of "Untitled Jersey City Project," a jointly developed 16-minute short-form original drama featuring the all-new 2012 Audi A6. The first two episodes of "Untitled Jersey City Project" will premiere on Sunday, Sept. 25, and will roll out over four consecutive weeks as eight, two-minute episodes airing during FX's Sunday primetime movies.

"Audi is excited to partner with FX Networks on this exciting new short-form original series," said Scott Keogh, chief marketing officer of Audi of America. "Since our inception, Audi has embraced creativity, innovation and new ways of thinking. What better way to engage with our progressive audience than through forward-thinking entertainment. ."

Each of the eight installments of "Untitled Jersey City Project," produced by Audi's Studio Progress Films to appear as fragments of a television series or film, supplies a piece of a puzzle involving men working for an architectural firm who are hiding a dark secret. The work-in-progress television drama - with story lines centered around fame, power, money and death - is set amidst the fast-developing Jersey City waterfront. A seasoned production team, drawn from the New York independent film world and including director and HBO veteran Daniel Minahan - of ‘True Blood' and ‘Game of Thrones' - brings the series a stylized, cinematic look.

The "Untitled Jersey City Project" television experience is extended online at www.untitledjerseycityproject.com, where visitors will have the opportunity to explore the interactive world of Jersey City and find clues to piece together the mysteries from the entertainment concept. Visitors will also be introduced to new storylines and characters, have the opportunity to read work-in-progress screenplays, and engage with the "Untitled Jersey City Project" by offering suggestions for titles of the series.

The short-form series - which was first announced nationwide last weekend in cinema and was teased during the Primetime Emmy® Awards telecast on Sunday, Sept. 18, 2011 - features the all-new 2012 Audi A6, one of Audi's most innovative and technologically-advanced models to date. With premiere safety features including thermal imaging camera with Night Vision Assist, Audi Pre-Sense Plus safety system and head-up display, as well as industry-leading technology such as MMI® Navigation with Google Earth, MMI touch pad and factory-installed wireless internet that enables features such as Audi connect^TM for real-time weather, traffic, news and live fuel prices, the A6 was engineered to combat today's road while enhancing driver safety and enjoyment.