Audi A8 L W12 exclusive concept

 Audi A8 L W12 exclusive concept
Audi A8 L W12 exclusive concept 13.09.2011

Special-edition A8 L W12 will be produced in a limited series of just 50 units

Audi is calling this a concept but also says it will be produced as a limited-series edition.

This is the Audi A8 L W12 exclusive concept, powered by a 6.3 liter W12 petrol engine with 500 PS (368 kW / 493 hp) and 625 Nm (461 lb-ft) of torque.

But what's really special about this edition is the highly-refined interior finish with high-grade leathers.

The finish comes courtesy of Italian design house Poltrona Frau. The seats are upholstered in a Cognac-colored leather with highlights of granite gray piping. Wood inlays of olive ash in a light gray-brown veneer complement the additional leather finish of the dashboard, center console, door trims, seat consoles and the tunnel. Even the car's key is done-over in leather.

The sills on this special A8 come trimmed with "Audi exclusive concept" lettering. The outside of the car is painted Monsoon Gray.

Audi will make only 50 units of the A8 L W12, with each unit identified by a series number.

Source: Audi

Small-series limited edition: the A8 L W12 Audi exclusive concept

  • Audi showing luxury sedan with exquisitely finished interior at Frankfurt Motor Show
  • Poltrona Frau brand leather and olive ash natural inlays
  • Only 50 to be built, each identified by serial number

At the Frankfurt Motor Show Audi is showcasing a small-series version of the A8 L W12 that is aimed at an exclusive group of connoisseurs. The sedan, being marketed under the "Audi exclusive concept" label, presents an exclusively finished interior - with leather of the prestigious Poltrona Frau brand and olive ash natural inlays.

The standard version of the A8, Audi's flagship model, is already a thrilling example of uncompromisingly high build quality - the bespoke character of its interior appeals to all the senses. The brand takes the experience to a new level in the A8 L W12 Audi exclusive concept.

The seats are upholstered in Cognac-colored leather by the exclusive Italian manufacturer Poltrona Frau - a grade with an exceptionally soft, even, natural finish. There are highlights of granite gray piping on the center sections of the seat and seat backs. Leather elements on numerous parts of the interior - such as the dashboard, the center console, the tunnel, the door trims and seat consoles - round out the equipment; even the car key is trimmed in leather.

The inlays made from the wood olive ash natural provide an elegant contrast to the leather by Poltrona Frau. The light gray-brown veneer has an exquisitely fine grain, a natural, slightly rough surface and a hint of silver in the pores that gives the wood's appearance a refined look. It is used extensively throughout the interior - for instance as inserts in the seat backs, on the cockpit fascia, in the door trims and on the large storage and control-panel units in the rear.

Sill trims with "Audi exclusive concept" lettering, deep-pile carpeting and exclusive-quality floor mats complete the interior. The body of the showcar that Audi is using to communicate the theme at Frankfurt is painted in Monsoon Gray.

The A8 L W12 Audi exclusive concept will be built in a strictly limited run of 50; each vehicle bears a plate marked with the serial number. Following in the footsteps of the Q7, this is now the second car line with a version under the "exclusive" label. Other models will follow.

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 loki loki
Quite disappointing power and torque figures for a 6.3 liter W12 engine.
September 14, 2011 10:29 am
 droid_dtm droid_dtm
the power is decent. Considering the old 6 litre V12 from Mercedes developed only 390hp, 500hp shows the leap technology has facilitated. When one factors in fuel efficiency, I'm sure the output will reflect a good balance. They could have made it pumping out 750hp easy I'm certain, but then it might also be drinking a litre of petrol every km
September 14, 2011 12:15 pm
 scratchy996 scratchy996
it has to be smooth like the Rolls Royce V12 engines. BMW can make very powerful engines, but those are noisy and have powerful vibrations, not what you want in a luxury car. so they made them big, low revving and smooth, same with this W12.
September 15, 2011 3:43 am
 GRAVE GRAVE
390? The S600 V12 engine develops 500hp and 612 lb-ft of torque
September 14, 2011 12:38 pm
 out4ride out4ride
@grave. Yeah but it is a twin turbo 5.5L 510 hp and 612 lb-ft v-12 not a NA engine.
September 14, 2011 5:34 pm
 shaahinmt shaahinmt
it dosent look cool anymore. the new merc S delivers the package with much more charisma these days.
September 14, 2011 6:59 pm
 M! M!
If I want a poltrona Frau interior, I'd buy a Maserati.
September 14, 2011 9:21 pm
 loki loki
@ droid_dtm: ok, it would be less fuel efficient, but then what's the point of a W12 engine? I'd say performance. That should be the only reason you buy the A8 with the biggest engine. If you want fuel efficiency, you get the V6 TDI or V6 TFSI.
September 14, 2011 11:34 pm
 gobue gobue
somehow this car looks unhappy
September 16, 2011 2:37 am