Maserati Kubang SUV revealed in Frankfurt [videos]

The Jeep Mazdaerati?

The highly-anticipated Maserati Kubang concept has been unveiled at the Frankfurt Motor Show.

Designed in-house, the Jeep Grand Cherokee-based model has a prominent grille, front fender vents and LED headlights. Further back, a sloping roofline leads to a uniquely styled tailgate which will undoubtedly cause visceral reactions.

The company declined to release specifications, but said the production model will be "100% Maserati" with a next-generation engine produced by Ferrari. It will be paired to an eight-speed automatic transmission which promises to deliver an engaging driving experience. Additionally, the suspension, brakes and steering system will be unique to the luxurious sport crossover.

Source: Maserati


Frankfurt, September 13, 2011. A new Maserati vehicle in the sport luxury SUV segment will represent a natural direction for Maserati to enlarge its product range and strengthen its presence in the sport luxury market.

For some reason SUVs today never seem to offer the kind of uplifting driving pleasure and luxury atmosphere that are two givens of today's high-end sports and luxury cars. And this is precisely what Maserati set out to do with its new sport luxury SUV concept that is being unveiled at the Frankfurt Auto Show today, the forerunner of the future Maserati range, creating at once discontinuity by entering a new segment, and continuity by maintaining the integrity of Maserati's DNA.

The idea of a sport luxury SUV is naturally not totally new to Maserati. Many will remember the Kubang concept that was unveiled at the Detroit Auto Show in 2003. At a time in which few other brands were going in the direction of a sport luxury SUV, Maserati was already thinking to build one.

Today potential synergies with sister brand Jeep - a brand that 70 years ago created a new segment of the market and is today a leader of this very segment - are the important catalyst for Maserati's own interpretation of a sport luxury SUV. And it seems only appropriate to give the model that we are unveiling today the very name of the concept that opened the way: Maserati Kubang.

The essence and all major system components of the Maserati sport luxury SUV will unmistakably be Maserati: style, engine, suspensions, brakes, handling and performance will all be 100% Maserati in picture-perfect continuity with the brand's core values of sportiness, style, elegance, luxury, performance and craftsmanship.

The distinctive Maserati style that makes the Kubang immediately recognisable as a true Maserati has been created by the Maserati Style Center headed by Lorenzo Ramaciotti.

New-generation high-tech Maserati proprietary engines will be designed in Modena by Paolo Martinelli - Head of the Maserati Powertrain Department and for nearly 30 years at Ferrari, where he also served as engine chief of the Formula One racing team - and will be produced in Maranello by Ferrari.

An AT 8 speed automatic transmission and specific performance settings such as suspensions, brakes, steering will be exclusively developed in Modena for the Maserati sport luxury SUV by the Maserati Product Development Department.

Until today Maserati has been producing sedans, coupes and two- or four-seater convertibles. Whether we named them Quattroporte, GranTurismo or GranCabrio - or, before them, Ghibli, Mistral, Bora or Indy - their common denominator rested in two words: sportiness and luxury. Times have changed: sportiness and luxury today don't have just one definition. They can also take the form of a very dynamic looking and high performing sport luxury SUV.

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Comments (28)

enzo5775 enzo5775
for me this is not a maserati !!!! really looks bad.. i can compare it with infiniti
Oct 4th, 2011 7:47am
0 0
sensei sensei
kuBANG debuts with a thud.
Sep 15th, 2011 3:20pm
1 1
nock nock
1:13 - 1:22 oh my god... I couldnt care less about the car during these seconds
Sep 14th, 2011 7:37pm
1 1
techie69 techie69
You can count on uncontrollable viceral with manufacturing defects! I can attest the Infiniti FX50 is much better driver than this SAV, way better...its very hard to change a design to perform like a sportscar when its structure was primarily design to wallow over trails(Jeep G.C./Mercedez old ML). Like in the Coliseum Arena..two thumbs down, decapitate this creation! Its funny to hear the German boss brag about Mazerati having a history of making SUVs when it never had gone past a prototype..Pff plz, I take an Infiniti FX50 put an aftermarket blower and blow the socks out of this THING or even a VW V8 based Cayenne.
Sep 14th, 2011 5:10pm
1 1
Dude von Dudenstein Dude von Dudenstein
It's hideous... That's all there is to say.
Sep 14th, 2011 5:00pm
1 0
The back look like a mix of Q7 and Cayenne.
Sep 14th, 2011 4:12pm
1 1
schizo schizo
The designers at Kia and Infiniti must be puzzled why Maserati decided to benchmark their SAV's for this thing. The Maserati will definitely be a better driving, more luxurious, more visceral than the Kia and Infiniti for sure...but it still cannot be over-looked that it looks like a Kia/Infiniti chopped together.
Sep 14th, 2011 10:53am
1 1
benzboy benzboy
If you should purchase this vehicle, expect three things: 1) exhorbidant purchase price 2) high maintinence costs 3) low to nil resale value after first year or two of ownership.
Sep 14th, 2011 10:13am
1 1
asm.mhr asm.mhr
The design is not ambitious, is not 2012 model, nothing is new ! Rear end like Audi Q5 , with a touch of Japanese cars. Engine should be forced induction like turbo or supercharger to have some torque. Gearbox is good so far. What maserati should do is to make it unique in one point at least ! Maserati strategically able to introduce an SUV. While Ferrari Not. So please do something really Italian and really unique.
Sep 14th, 2011 9:02am
2 0
autoficianado autoficianado
hmmmm...looks much better than the BMW X6...imho
Sep 14th, 2011 6:29am
1 0
Mister Stig Mister Stig
Tyhats no hard though, is it?
Oct 11th, 2011 4:33pm
0 0
techie69 techie69
Nope it looks like a bloody Hyundai on steroids. Great design, NOT!!!
Sep 14th, 2011 6:25am
0 1
Sickly by engines Sickly by engines
Maserati... wrong wrong, and wrong!! If they want to build a AWD, they should keep it on the road, and make something like a shooting break, renew the Quattroporte and and add 4WD to it, or even a less SUV and a more crossover thing (thinking on the Evoque, CX 5, Countryman) to hit new costumers and increase the selling, a lot! Because with this... nobody wants an Italian SUV... And mostly because Porsche, Audi, BMW and Mercedes are already installed, this car kind look an EX or FX Infiniti, and a Nissan Murano has better looking... what were this Maserati CEOs and designers thinking of...? Sorry not a good looking car!!
Sep 14th, 2011 4:12am
1 1
///AMG ///AMG
the rear is ugly then renault koleos' rear
Sep 14th, 2011 3:15am
1 1
slim slim
Hyundai and Kia teamed up to design the front end, Porsche Panamera and Nissan Murano combined features at the rear end. Side profile is mixed parts Jaguar, Maserati, Infiniti EX35, and Hyundai. About the only thing on this thats Italian is the engine and the name. Badda Boom Badda Bing Kubang you dead. Please change the name ASAP. Kubang sounds like juvenile slang for sex or like a big explosion or something.
Sep 14th, 2011 12:40am
0 1
eddie eddie
I wish I could buy one. I would love to hear that Maserati/Ferrari engine everyday.
Sep 13th, 2011 10:29pm
0 2
Murcielago2006 Murcielago2006
Beside the front grill there is nothing Maserati about this. Looks like a Nissan/Infiniti SUV, and the rear is just pure Audi.
Sep 13th, 2011 10:22pm
1 0
droid_dtm droid_dtm
I like it... looks almost production ready. My only two critisms are the Audi Q looking rear, and those alloys. The Granturismo and Quattroporte have very angular, geometric wheels which juxtaposed the curvy body. They should maintain that
Sep 13th, 2011 10:15pm
2 0
Something between Infiniti EX 37 and Mazda CX 5. Not so bad
Sep 13th, 2011 9:56pm
1 0
cata cata
the side line is not that perfect but a heeeeellll lot better than I expected! I actually kinda like it! I think the rims design spoils it a little bit! that`s a poor excuse of rims!
Sep 13th, 2011 9:26pm
1 0
autoficianado autoficianado
why is the picture of a Mazda 5 in with the pics of the Kubang ???
Sep 13th, 2011 9:19pm
0 1
BrianWCF BrianWCF
fixed, thanks
Sep 13th, 2011 9:22pm
0 1
Shumy Shumy
hahahaha I thought it was there to show how they look similar :)
Sep 14th, 2011 4:24am
0 1
Shumy Shumy
ugly as expected. how can it be a "100% Maserati" being based on a Grand Cherokee. I am not expecting maserati to create an SUV for the first time without any help but saying "100% Maserati" is weird
Sep 13th, 2011 9:04pm
1 1
autoficianado autoficianado
def not ugly. The Grand Cherokee is made from the same platform as the Mercedes Benz ML SUV so it's a good platform. I like the styling and the Ferrari engine. Some of you people hate SUVs/Crossovers so much you can't see past your point of view. If this works for Maserati like it did for Porsche with the Cayenne it will be a success. I guess you feel that the entire Lotus line is fake also as they have toyota engines? Aston Martin must also be a sham as their 12 cylinder engine was sourced from Ford ? I guess even Porsche must not meet your standards as they have some Audi/VW engines and shared components...? We could also talk about the variation of the VOLTec powertrain in use in Fisker ? I could go on and on but lets end with the King of automotive sharing Toyota...no Lexus is 100% Lexus right ?...they are just rebadged, more expensive Toyotas...
Sep 13th, 2011 9:10pm
0 2
Shumy Shumy
autoficianado slow down buddy. I didn't say it was wrong that Maserati is using the Grand Cherokee platform. I said it is weird that they say it is "100 % Maserati". I hope you get it now. You said: "Some of you people hate SUVs/Crossovers so much you can't see past your point of view" but I am an X6M driver so this is also untrue. This can absolutely work for Maserati and I hope it does, but I personally didn't like it and that's all...
Sep 14th, 2011 4:22am
0 1
autoficianado autoficianado
Shumy, I am not that easy to bait, I can see you are just stirring up things...you are talking about your opinion and thats fine but I am talking facts and it has nothing to do with which brand I like... If I understand you correctly it would be "weird" to say an Audi is 100% Audi...as it shares platforms & components across the VW range. Lotus cars are also weird since at their heart beats a Toyota engine and Lexus is the weirdest of all but if you want an expensive Toyota I have no problem with that. Rolls Royce, Bentley, and even Bugatti are by your definition weird as they share platforms and engines from VW corporate bin. I am sure you see the point, If Porsche & Lamborghini can have an SUV why not Maserati ? ...should we all be scared or full of vitriol ? Or should we just enjoy the fact we have so many different types of vehicles to choose from...hail diversity and give me a twin turbo V8 in my S-UA-v-crossoverthingy-yet-to-be-named-niche-vehicle-from-an-unknownmaker-asofyet...
Oct 13th, 2011 4:11am
0 0
Shumy Shumy
Man how hard can it be to understand. I agree brands are using other parts, engines, platforms from other brands. BUT, AGAIN, what I'm saying is that they can't say 100% Maserati while doing this. I never saw a Lexus ad saying "100% lexus". You said: "Rolls Royce, Bentley, and even Bugatti are by your definition weird as they share platforms and engines from VW corporate bin". No man no what is you IQ, this is not weird at all, what is weird is what they say. If we come to the fact that you say your opinion about a car of mine. Yes it has a twin turbo V8 enginem, yes it is not and SUV but they name it SAV, yes it looks awkward and most people don't like it (the maker is BMW as well so I didn't get the unknownmaker-asofyat part but never mind). I totally respect that you don't like it, this is more usual than unusual. But, this has nothing to do with what we are talking right now and it puts you in a childish position even though I think your age is at least 15 or so... Be mature and try to keep your brain on what we talk but not your jealousy emotions
Oct 13th, 2011 9:00pm
0 0