Maserati Kubang SUV revealed in Frankfurt [videos]

The Jeep Mazdaerati?

The highly-anticipated Maserati Kubang concept has been unveiled at the Frankfurt Motor Show.

Designed in-house, the Jeep Grand Cherokee-based model has a prominent grille, front fender vents and LED headlights. Further back, a sloping roofline leads to a uniquely styled tailgate which will undoubtedly cause visceral reactions.

The company declined to release specifications, but said the production model will be "100% Maserati" with a next-generation engine produced by Ferrari. It will be paired to an eight-speed automatic transmission which promises to deliver an engaging driving experience. Additionally, the suspension, brakes and steering system will be unique to the luxurious sport crossover.

Source: Maserati


Frankfurt, September 13, 2011. A new Maserati vehicle in the sport luxury SUV segment will represent a natural direction for Maserati to enlarge its product range and strengthen its presence in the sport luxury market.

For some reason SUVs today never seem to offer the kind of uplifting driving pleasure and luxury atmosphere that are two givens of today's high-end sports and luxury cars. And this is precisely what Maserati set out to do with its new sport luxury SUV concept that is being unveiled at the Frankfurt Auto Show today, the forerunner of the future Maserati range, creating at once discontinuity by entering a new segment, and continuity by maintaining the integrity of Maserati's DNA.

The idea of a sport luxury SUV is naturally not totally new to Maserati. Many will remember the Kubang concept that was unveiled at the Detroit Auto Show in 2003. At a time in which few other brands were going in the direction of a sport luxury SUV, Maserati was already thinking to build one.

Today potential synergies with sister brand Jeep - a brand that 70 years ago created a new segment of the market and is today a leader of this very segment - are the important catalyst for Maserati's own interpretation of a sport luxury SUV. And it seems only appropriate to give the model that we are unveiling today the very name of the concept that opened the way: Maserati Kubang.

The essence and all major system components of the Maserati sport luxury SUV will unmistakably be Maserati: style, engine, suspensions, brakes, handling and performance will all be 100% Maserati in picture-perfect continuity with the brand's core values of sportiness, style, elegance, luxury, performance and craftsmanship.

The distinctive Maserati style that makes the Kubang immediately recognisable as a true Maserati has been created by the Maserati Style Center headed by Lorenzo Ramaciotti.

New-generation high-tech Maserati proprietary engines will be designed in Modena by Paolo Martinelli - Head of the Maserati Powertrain Department and for nearly 30 years at Ferrari, where he also served as engine chief of the Formula One racing team - and will be produced in Maranello by Ferrari.

An AT 8 speed automatic transmission and specific performance settings such as suspensions, brakes, steering will be exclusively developed in Modena for the Maserati sport luxury SUV by the Maserati Product Development Department.

Until today Maserati has been producing sedans, coupes and two- or four-seater convertibles. Whether we named them Quattroporte, GranTurismo or GranCabrio - or, before them, Ghibli, Mistral, Bora or Indy - their common denominator rested in two words: sportiness and luxury. Times have changed: sportiness and luxury today don't have just one definition. They can also take the form of a very dynamic looking and high performing sport luxury SUV.

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Comments (28)

for me this is not a maserati !!!! really looks bad.. i can compare it with infiniti
Oct 4, 2011 12:47 am
0 0
kuBANG debuts with a thud.
Sep 15, 2011 8:20 am
1 1
1:13 - 1:22 oh my god... I couldnt care less about the car during these seconds
Sep 14, 2011 12:37 pm
1 1
You can count on uncontrollable viceral with manufacturing defects! I can attest the Infiniti FX50 is much better driver than this SAV, way better...its very hard to change a design to perform like a sportscar when its structure was primarily design to wallow over trails(Jeep G.C./Mercedez old ML). Like in the Coliseum Arena..two thumbs down, decapitate this creation! Its funny to hear the German boss brag about Mazerati having a history of making SUVs when it never had gone past a prototype..Pff plz, I take an Infiniti FX50 put an aftermarket blower and blow the socks out of this THING or even a VW V8 based Cayenne.
Sep 14, 2011 10:10 am
1 1
Dude von Dudenstein
It's hideous... That's all there is to say.
Sep 14, 2011 10:00 am
1 0
The back look like a mix of Q7 and Cayenne.
Sep 14, 2011 9:12 am
1 1
The designers at Kia and Infiniti must be puzzled why Maserati decided to benchmark their SAV's for this thing. The Maserati will definitely be a better driving, more luxurious, more visceral than the Kia and Infiniti for sure...but it still cannot be over-looked that it looks like a Kia/Infiniti chopped together.
Sep 14, 2011 3:53 am
1 1
If you should purchase this vehicle, expect three things: 1) exhorbidant purchase price 2) high maintinence costs 3) low to nil resale value after first year or two of ownership.
Sep 14, 2011 3:13 am
1 1
The design is not ambitious, is not 2012 model, nothing is new ! Rear end like Audi Q5 , with a touch of Japanese cars. Engine should be forced induction like turbo or supercharger to have some torque. Gearbox is good so far. What maserati should do is to make it unique in one point at least ! Maserati strategically able to introduce an SUV. While Ferrari Not. So please do something really Italian and really unique.
Sep 14, 2011 2:02 am
2 0
hmmmm...looks much better than the BMW X6...imho
Sep 13, 2011 11:29 pm
1 0
Mister Stig
Tyhats no hard though, is it?
Oct 11, 2011 9:33 am
0 0
Nope it looks like a bloody Hyundai on steroids. Great design, NOT!!!
Sep 13, 2011 11:25 pm
0 1
Sickly by engines
Maserati... wrong wrong, and wrong!! If they want to build a AWD, they should keep it on the road, and make something like a shooting break, renew the Quattroporte and and add 4WD to it, or even a less SUV and a more crossover thing (thinking on the Evoque, CX 5, Countryman) to hit new costumers and increase the selling, a lot! Because with this... nobody wants an Italian SUV... And mostly because Porsche, Audi, BMW and Mercedes are already installed, this car kind look an EX or FX Infiniti, and a Nissan Murano has better looking... what were this Maserati CEOs and designers thinking of...? Sorry not a good looking car!!
Sep 13, 2011 9:12 pm
1 1
the rear is ugly then renault koleos' rear
Sep 13, 2011 8:15 pm
1 1
Hyundai and Kia teamed up to design the front end, Porsche Panamera and Nissan Murano combined features at the rear end. Side profile is mixed parts Jaguar, Maserati, Infiniti EX35, and Hyundai. About the only thing on this thats Italian is the engine and the name. Badda Boom Badda Bing Kubang you dead. Please change the name ASAP. Kubang sounds like juvenile slang for sex or like a big explosion or something.
Sep 13, 2011 5:40 pm
0 1
I wish I could buy one. I would love to hear that Maserati/Ferrari engine everyday.
Sep 13, 2011 3:29 pm
0 2
Beside the front grill there is nothing Maserati about this. Looks like a Nissan/Infiniti SUV, and the rear is just pure Audi.
Sep 13, 2011 3:22 pm
1 0
I like it... looks almost production ready. My only two critisms are the Audi Q looking rear, and those alloys. The Granturismo and Quattroporte have very angular, geometric wheels which juxtaposed the curvy body. They should maintain that
Sep 13, 2011 3:15 pm
2 0
Something between Infiniti EX 37 and Mazda CX 5. Not so bad
Sep 13, 2011 2:56 pm
1 0
the side line is not that perfect but a heeeeellll lot better than I expected! I actually kinda like it! I think the rims design spoils it a little bit! that`s a poor excuse of rims!
Sep 13, 2011 2:26 pm
1 0
why is the picture of a Mazda 5 in with the pics of the Kubang ???
Sep 13, 2011 2:19 pm
0 1
fixed, thanks
Sep 13, 2011 2:22 pm
0 1
hahahaha I thought it was there to show how they look similar :)
Sep 13, 2011 9:24 pm
0 1