BMW puts X1 on hold 'indefinitely' for U.S.

 BMW puts X1 on hold indefinitely for U.S.
BMW X1 sDrive20d EfficientDynamics Edition - 28.6.2011

High-demand in Europe and a poor euro-dollar exchange rate still keeping the X1 far from U.S. shores

BMW keeps postponing a date for the U.S.-market entry of the X1 - this time it says "indefinitely".

The reason the X1 is having a hard time getting across the Atlantic is that it has become a victim of its own success. The BMW X1 is one of Europe's top-selling SUVs, which puts constraints on production and supply.

Also, it's a compact SUV with smaller margins for an automaker than larger-sized vehicles and with a continuously poor euro-dollar exchange rate (still holding steady at above 1.40 US for a euro despite the crisis in the EU's monitary union) it makes sense for BMW to postpone a U.S-market entry. The model might sell well, but BMW could find itself losing money on it anyway.

BMW might bring the X1 stateside with the major facelift expected on the model in 2012/2013 but only with a couple of top-of-the-range variants.

For now, though, American X1 fans will just have to wait.

Source: Bimmer File

Add a Comment

Comments (4)

Subscribe to comments
 atlasmason atlasmason
it's already across the atlantic. the x1's been selling in canada for a while now.
August 23, 2011 5:10 am
 will_wonka will_wonka
Lucky USA, at least your eyesight will be saved for a while longer, its beggars belief that this thing sells like hot cakes in Euroland, obviously there are more stupid people on the Continent that we could have imagined!
August 23, 2011 1:37 pm
 Sacto8780 Sacto8780
My guess is that BMW may just produce the X1 at their Spartanburg, SC plant in order to get costs in line for the US market. And the US model will likely use the new 2.0-liter turbocharged gasoline engine as its only powerplant of choice.
August 23, 2011 8:57 pm
 alessandro alessandro
Yes BMW, and make them an X9 instead which should be as well-made as their off-paid GM does.
August 26, 2011 1:43 am