Fiat USA launches nationwide ad campaign for the 500 [video]

Campaign appeals to nostalgia for the old 500 with a 50s-themed ad

Fiat has launched a new ad campagin in the United States for the North American-spec 500.

The national campaign kicked off on August 1st with the ad posted below and features the tagline "Simply More". It shows a couple in a new 500 hitting a drive-in and looking at footage of the 500 of old. The ad aims to strike a nostalgic chord while at the same time conveying the new 500's stylishness and practicality.

The video above shows Fiat USA North American brand chief Laura Soave explaining the ad campaign.

Source: Fiat USA

Jennifer Lopez Fiat 500 commercial debuts [video]
(20 comments)
Fiat USA faces brand-awareness issues
(8 comments)
U.S.-spec 2013 Fiat 500 Abarth to make L.A. show debut
(2 comments)
Introducing the Camal Fiat 500 Marcia Corta
(4 comments)
Fiat 500 Coupe Zagato concept unveiled in Geneva
(8 comments)

Add a Comment

Comments (6)

newest first oldest first

Subscribe to comments

pxsupply

I live in the Memphis, TN area and we have one Fiat dealer here. I have still not seen any cars on the road. Does anyone know how this Fiat is selling in the US?

August 2, 2011 9:01 am

report abuse | reply

Max_Speed

I've already seen 3 of them in the Chicago area... It looks really nice. Can't wait for the abarth version :D

August 2, 2011 9:15 am

report abuse | reply

shaahinmt

Ive seen about 5 here in Ontario (Ottawa and Toronto combined)

August 2, 2011 9:52 am

report abuse | reply

Siawa

It's a nice, cute little car but kinda expensive if you ask me.

August 2, 2011 10:53 am

report abuse | reply

Biz

You guys will like the Abarth! I've got a good feeling some will be modified with big power in the states! The 1368cc is good for 280bhp/trq with no internal changes.

August 2, 2011 12:58 pm

report abuse | reply