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BMW to adopt new naming structure

 BMW to adopt new naming structure
2011 BMW 5-series F10 Sedan 20.05.2010

Finding room for FWD models

BMW's naming system is about to get a major overhaul as a flood of upcoming entry-level models have made things difficult.

Speaking at a recent press event, Sales and Marketing Director Ian Robertson said "There will be an evolution of naming across all brands." That's pretty vague, but the executive hinted "there are a lot numbers that can be exploited in the future."

MINI and Rolls-Royce will also be affected by the change and it is possible that both brands could eventually adopt an alphanumeric naming structure.

Source: InsideLine
Published Jul 31, 2011 1:58 am By Michael Gauthier
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Comments (17)

alessandro
So RR23014M is much better than a Silver Shadow and Silver Spirit way worse than RR66OMG.
Aug 2, 2011 4:14 am
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shaahinmt
no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no
Aug 1, 2011 6:03 pm
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efithian
It makes a lot of sense. We have the 528, 535, 520, etc., but they are all just a 5 with a different engine. Audi has the right idea: A4 includes all variations, with S reserved for sport models. A is taken and E is taken. Perhaps just the number. BMW 5.
Aug 1, 2011 8:55 am
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vilivo
Yeah, they been planning name changes for a decade, and never done it. Leave it up to their PRpeople- Im sure they no wat they doin, they get paid well enuff to...
Aug 1, 2011 4:30 am
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Mikeado
I knew it was for sub-1er cars. They couldn't exactly have a 0.5-Series. I don't think they should make Rollers alphanumeric, because that just doesn't suit Rolls-Royce. Mini? Well, they're already not really Minis, so what the hell...
Jul 31, 2011 6:29 pm
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Narco
I know you all feel very strongly about this, so I suggest you write all your ideas down and send them snail mail to the Quandt family...toilet paper is in short supply over there nowadays, so I'm sure all these great ideas would be a suitable substitute.... Fishes, Narco.
Jul 31, 2011 3:34 pm
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vilivo
Holy cow, man- have I been under a rock and not seen ur comments, or has it been a while since U been on here? Wellcome back, I guess :)
Aug 1, 2011 4:29 am
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N20_Purge
Why are they fiddling with Mini's and RR's names? Surely they can't drop 'Cooper' or 'Phantom' For numbers or letters.
Jul 31, 2011 2:51 pm
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automobile007
This doesn't sound good. First of all Minis and RR's with numerical names is such a bad idea, names such as 'Clubman' and 'Phantom' have to much history to be replaced with meaningless numbers. Also, surely BMW's such as the 3 series and 5 series have become too well known to change? I think this article is perhaps a bit misleading. I will say however that BMW need to do something about names such as the "BMW Z4 sdrive35is" or the "BMW x5 xdrive40d m sport"
Jul 31, 2011 2:35 pm
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LyraRoberts
What this article is trying to say is that the new FWD 1 series models will be seperated from the RWD 1 series coupe and cabrio, which will be renamed 2 series and M2. This will allow BMW to keep its current RWD 1 series fans happy, especially in the US, where no doubt the 2002 will be refrenced. It also allows less confusion with an ever epanding FWD MINI-based 1 series lineup (1GT, X1, ect.). Further, BMW will also base a Z2 off the 2 series platform to give it a sucessor to the popular Z3. The far less popular Z4 will then likely be replaced with Z6, that will be closer to a Merc SL/Porsche 911 competitor. This leaves the 3 series coupe, which will be rebadged as 4 series, to seperate it from the too common 3 series, and also allow BMW to create a 4 series 'grancoupe'. BMW had already planned this years ago, so that even numbers would designate coupe's (2,4,6,8 series) and odd numbers sedans (3,5,7). The plan was rejected last minute back in the ealry 2000's I doubt they will mess with Rolls Royce, especially that the brand can only extend its range so far before it looses its exlusive reputation.
Jul 31, 2011 12:27 pm
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automobile007
Well said, although I disagree with your idea that the Z4 will grow to rival the Merc SL, that's such a massive jump
Jul 31, 2011 2:32 pm
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tazcubed
If BMW had ANY sense they'd realise how their naming convention doesn't follow ANY convention. Heck, they broke their own rules with the N54 engine and ..35i designation and now want to apply it across the board. They have no strategy that makes sense. Of course, that said, it's coming from marketing who are probably responsible for pushing the idea of the 5GT and X6. Start looking for a new job Robertson!
Jul 31, 2011 7:23 am
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ADCAR
no no not the rolls royce
Jul 31, 2011 6:56 am
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MadAboutCars
They won't, not for BMW subsidiaries.
Jul 31, 2011 5:43 am
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freeway
I'm sorry but I think that changing the names for the RR brand is stupid. Now we'll have a RR 760i, or RR 4... OMG, it has no personality, no nothing... what's wrong with these immortal names like silver ghost, silver cloud, phantom, silver wraith, silver shadow, etc, names that will always be recognizable as belonging only to RR... hope they will change their minds...
Jul 31, 2011 2:45 am
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A
Is that like what Mazda did for export models???.. Mazda 2 Previously Mazda 121 Mazda 3 (323) Mazda 5 Mazda 6 (626).. It worked for them..the simpler the Model name the easier for simpletons to remember the brand, world wide sales of these Mazda models are up over their previous 3 digit names (121,323,626)
Jul 31, 2011 11:33 pm
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http://content.worldcarfans.co/templates/0/18