BMW 3-Series M Sport and Edition Exclusive announced

 BMW 3-Series M Sport and Edition Exclusive announced
BMW 3 Series Convertible Edition Exclusive - 4.7.2011

Minor tweaks for aging models

BMW has unveiled two new styling packages for the 3-Series Coupe and Convertible.

The M Sport Edition features black mirrors, a rear diffuser, a sport suspension and 18-inch Ferric Grey alloy wheels. Inside, there's Dakota leather sport seats, an M steering wheel, Aluminum Glacier trim and unique floor mats with blue piping.

On the other hand, the Edition Exclusive has Oxide Silver mirrors and 18-inch Space Grey alloy wheels. The cabin is distinguished by Dakota leather seats, special floor mats (with color-coordinated piping) and Bamboo Grain Anthracite wood trim.

Both models will be available this fall, but pricing information hasn't been released.

Source: BMW

The BMW 3 Series range: More individuality, more innovation.

Stylish elegance or heart-pounding dynamics: Edition Exclusive and M Sport Edition packages for the BMW 3 Series Coupé and BMW 3 Series Convertible.

The BMW 3 Series Coupé and BMW 3 Series Convertible will put an even more stylish foot forward in Edition Exclusive trim. A particularly eye-catching feature of this package are the 18-inch V-spoke light-alloy wheels painted in Space Grey. Customers can also select the exclusive exterior paint shade Mineral Grey as an option, or any one of the other colour variants offered as standard or as an option. Exterior mirror caps in Oxide Silver add further colour accents.

Dakota leather upholstery has a defining influence on the interior ambience. The seats can be ordered in the exclusive colour Pearl Grey with grey contrast stitching, or in Black with white contrast stitching. Floor mats with colour-coordinated piping make the perfect complement. And finally, Edition Exclusive specification also includes interior trim strips in Bamboo Grain Anthracite.

M Sport Edition adds another layer to the athletic capability of the BMW 3 Series Coupé and BMW 3 Series Convertible. M Sport suspension joins forces with other interior and exterior equipment features to inject even greater intensity into the dynamic driving experience. The exclusive Silverstone paint finish familiar from the BMW M3 and 18-inch Ferric Grey light-alloy wheels in double-spoke design lend the car's sporting credentials visual impact.

Also playing their part in refining the car's exclusive appearance are the BMW Individual High Gloss Shadow Line window recess finishers and the black-painted exterior mirrors. The rear apron with integrated sports diffuser painted in body colour, which further optimises the car's aerodynamic properties, provides an additional sporting touch. The BMW 3 Series Coupé can also be specified with an M rear spoiler as an option.

Inside the car, sports seats with M detailing, an M Sport steering wheel, stainless steel pedals and an M aluminium driver's footrest point to the exclusiveness of the Edition model. Dakota leather seat covers with blue contrast stitching and special "M" piping are also included. Model-specific interior strips in Aluminium Glacier Silver dark and floor mats with blue piping set the seal on the M Sport Edition package.

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 Hellbound Hellbound
Oh my, that's a petite rear diffuser.
July 4, 2011 1:33 pm
 D11 D11
Do you all think the various M packages reduce the exclusivity of the M3? I can appreciate BMW's desire to want their customers to have the various styling options of the true M cars, but at some point you have to draw the line in my opinion and let some things be exclusive besides just the engine.
July 4, 2011 5:34 pm
 DdW DdW
Perhaps so. BMW decision to implement subtle body trims as a sales/marketing tactic to garner more sales revenue. I agree that it dilute the brand in some way, but in retrospect, it would provide money for future R&D needs. It is kind of a double-edged sword.
July 4, 2011 6:17 pm