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Greenpeace protests Volkswagen with parody ad [video]

Jedi mind tricks

To protest Volkswagen's decision to oppose CO2 reductions, Greenpeace has launched a campaign which parodies the automaker's critically-acclaimed Super Bowl ad for the 2012 Passat (US-spec).

According to Greenpeace, "VW is at the heart of a group of companies lobbying against new laws which we need to cut CO2 emissions, reduce our oil use and protect places like the Arctic from climate change."

While it's obvious that most of this is just a Jedi mind trick, Greenpeace says "For every 'greener' vehicle VW sells, there are around 15 others which emit much more C02. Volkswagen adds a huge price mark-up for its greener vehicles - way above the cost of the technology - as it tries to cash in on your green conscience."

Yes, Volkswagen is evil. Profits are evil. Volkswagen's EV plans are evil. Volkswagen's plug-in hybrid plans are evil. We're all going to die, because of Volkswagen. Oh, wait, we're still here...

Source: Greenpeace via Autofans.be

Join the rebellion and turn VW away from the dark side

It's not every day you're called to step up in defence of your planet - but today is one of those days. A few moments ago we launched a new global campaign to change Volkswagen by turning them away from the Dark Side, and we need your help.

Despite the green image it likes to portray, VW is at the heart of a group of companies lobbying against new laws which we need to cut CO2 emissions, reduce our oil use and protect places like the Arctic from climate change.
Only a rebellion can stop them - a mass of people from all across the globe -demanding that they change. We need you to be part of that rebellion.

So sign the rebel manifesto to turn VW away from the Dark Side.

On the streets across Europe our activists are busy showing Volkswagen for what it really is: a regressive company using its influence to prevent us getting the laws we need to protect our planet and boost our economy.
And VW's political lobbying has dire consequences for fragile environments like the Arctic, where sea ice is already melting fasting than predicted. Our best chance of stopping climate change and saving the Arctic is to reduce the CO2 emissions that heat up our planet and threaten everything from biodiversity to agriculture.

We know how dangerous the situation is getting. Greenpeace activists have only just returned from the Arctic, where they were putting their bodies in the way of the new oil rush, where companies like Cairn Energy are drilling in the deep seas under the newly-melted ice.

But VW doesn't just spend money on lobbyists.

Volkswagen has been running an ad campaign showing a cute kid in a Darth Vader costume turning on one of their cars. It's been a big hit but for a company that's essentially threatening the future of all of our children, we thought it was ripe for a remake.

The symbolism of Star Wars is far better suited to the kind of destruction Volkswagen's policies threaten to wreak on our planet, than to a fluffy advert to sell more of their cars.

Which - incidentally - are not as efficient as you might think. For every ‘greener' vehicle VW sells, there are around 15 others which emit much more C02. Volkswagen adds a huge price mark-up for its greener vehicles - way above the cost of the technology - as it tries to cash in on your green conscience.

Right now, politicians across Europe are debating whether to raise our target for CO2 cuts from 20 to 30 per cent (based on 1990 levels) by 2020. It's such a necessary increase that many people and organisations - from the UK government to Google, from Ikea to Unilever - agree that we should do it.

But not Volkswagen - and it gets worse.
Along with spending millions on groups lobbying against the 30 per cent target, VW is also opposing new fuel efficiency targets. These would cut CO2 emissions, save drivers money and reduce our dependence on oil.

It's that dependence that drives oil drillers to the Arctic, where companies routinely use giant water cannons to break up icebergs in the way of their operations.
But all is not lost. We feel the good in Volkswagen. They have the engineers and the technology to make some of the most efficient vehicles on Earth.

But their bosses have been seduced by the Dark Side and are employing henchmen to lobby against the strong emissions cuts that we need. The time has come when we have no choice but to raise a rebellion to confront them.
Sign up to join the international rebellion to turn VW away from the dark side.

There are films to watch, lightsabers to build and Ewoks to adopt.

But - most importantly - there's a planet to protect.

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Comments (58)

Thedamned
This is getting a bit too serious. Greenpeace has to get its facts right yet again. There are worse polluters than VW in this line of business.
Aug 17, 2011 2:16 pm
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BryanCardenas
Okay...this is seriously in the bit starting to annoy me a lil. How is it that, the planet can survive active volcanoes, meteorites, natural disasters, amongst others over billions of years and we're worrying about how a bunch of co2 will make it to the atmosphere? Pull your head out of your ass, Greenpeace. The planet will be able to fix itself over time.
Jul 14, 2011 7:13 pm
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jerry05cod4
I would say that my sources are more reliable and trustworthy... “There are in fact two things, science and opinion; the former begets knowledge, the latter ignorance.” - Hippocrates
Jun 30, 2011 6:56 pm
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Joe_Limon
Why would you say that? Because your sources support your opinion? Want a ton more sources that say otherwise? http://antigreen.blogspot.com/
Jul 4, 2011 4:47 pm
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Joe_Limon
btw, the scientists in your sources of information would lose their job if they didn't produce reports that suit the agenda of their sponsoring party.
Jul 4, 2011 4:49 pm
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jerry05cod4
@joe...and of course cutting trees down or planting more will have no effect on the environment pffft...cause clearly trees don't make up part of a greater ecosystem that allow rivers to flourish and animal life to flourish, nor do they produce oxygen or absorb Co2...yes, when they decay, they do release carbon back into the environment, but at a gradual pace, unless you've seen a tree naturally decay over-night. Trees do tend to live hundreds or thousands of years, but since we have been cutting them down and burning forests and burning EXCESS Co2, you can see how this has amounted to a record level of CO2 being present in our air...and i hope you see the BIG PICTURE, we have to be more efficient in the way we use our resources all around, that's what being green means, unless you have an argument for why we should prefer to be wasteful...currently an internal combustion engine only uses 30% of its energy to power the car (extremely inneficient you can agree), the rest of the energy is lost through heat and other sources. If we could capture this energy to power the electrical system or store it to power the car itself, etc we could reduce our demand for carbon and other resources. We all benefit from being less wasteful.
Jun 29, 2011 4:08 pm
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Joe_Limon
"how exactly does increased fuel efficiency increase the cost of ownership??" By increasing the cost to buy the vehicle in the first place. It takes hundreds of thousands of miles to get back the cost investment. At which time most of the original owners have already sold the vehicle. In regards to trees, all I said was that they were carbon neutral, every last bit of carbon they soak up eventually gets put into the air anyway. It doesn't matter if it happens over night or over several years. Now, to the carbon dioxide debate. We've severely "damaged" our forests worldwide and increased CO2 to the highest point that we have ever measured yes. But what you see in your "BIG PICTURE" is not what I see. You somehow see that the world is ending and suffering. I see that we've burned our way through half of our oil reserves and we still have to use expensive sensors to be able to tell the difference. If you double the amount of damage we have done to our environment by burning the other half of our oil reserves you still wouldn't be able to notice it without expensive sensors. Thanks to people like you, this has been blown way out of proportion. lol I mean heck it's not like the Carbon Dioxide is alien to our planet, even fossil fuel carbon was once in the air a long time ago.
Jun 29, 2011 4:22 pm
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jerry05cod4
you get back the cost of investment by saving through reducing your fuel expense...and yes the premium that you pay for some of them is what GP is protesting against, so you should be on their side, but having said that, i dont have to pay a premium for a BMW 320d for example which can do 1000 miles on one tank for an avg consumption of about 60 mpg...I dont see the world as ending, those are crazy christians you're thinking about, but i do have a conscious as to the un-sustainability of the current rate of consumption of ALL resources...and you don't need expensive sensors to notice changes in our environment, all you need is to see glaciers melting at record levels, forests being burned, extreme whether conditions (colder winters, hotter summers, longer droughts, stronger hurricanes, bigger floods)...just this yr in the US we have had record level floods, record level droughts in texas, record amounts of tornadoes, and the past winter was the worst and coldest in about 100 yrs...climate change is here and it doesn't discriminate, it affects us all.
Jun 29, 2011 7:36 pm
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Joe_Limon
lol, I seriously can't take you serious! haha First, glaciers have been melting for far longer then we've been burning, picture entire mountain ranges covered in Ice. Second the expensive sensors we do have have measured the smallest of decreases in temperature globally. Which is why ecocentrics no longer refer to it as global warming, they chose to use the phrase "climate change" As to the extreme weather change, I haven't noticed anything big, we've always had hurricanes, floods, droughts, etc. if anything, the 20th century has been one of the least dramatic centuries on record as far as weather is concerned.
Jun 30, 2011 12:18 pm
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Joe_Limon
Also, you have made a logic error, correlation does not equal causation. In which case, if you could provide substantive proof that I'm wrong and in fact the weather is getting worse... you still couldn't link the weather to the amounts of CO2 in the air. I'll give you an example of how flawed this error is. http://www.seanbonner.com/blog/archives/piratesarecool.jpg
Jun 30, 2011 12:31 pm
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Joe_Limon
You might also want to view this link. Be careful though, it might make you feel stupid. If it doesn't you'll either be defensive or dismissive of the facts. http://wattsupwiththat.com/2011/04/19/why-it-seems-that-severe-weather-is-getting-worse-when-the-data-shows-otherwise-a-historical-perspective/
Jun 30, 2011 12:35 pm
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jerry05cod4
i'm not debating whether climate has changed over the centuries or that snow and glaciers haven't melted before, but they have never melted at this pace: http://www.eurekalert.org/pub_releases/2011-05/lu-anr050411.php the reason we call it climate change is because it is...global warming allows uneducated, ignorant ppl to think that climate change doesn't exist because winter came. http://www.scientificamerican.com/article.cfm?id=climate-change-impacts-staple-crop-yields ...and here's where you can find the almost unanimous results from the scientific community too: http://www.globalchange.gov/
Jun 30, 2011 6:54 pm
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rxlonline
lol! great video!! about all the comments... GET REAL!! Human are guilty off damaging the planet! its because people like you that we are in this situation!! yes VW have greens cars...so why they are fighten against the reduce of CO2? they don't have the tecnology necessary to do that?? shame on You VW!!!! well done GreenPeace! PS: and yes, i dont like hipies..
Jun 29, 2011 10:11 am
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Joe_Limon
We've already burned through half of our oil reserves and are still hundreds if not thousands of times below C02 levels that can actually harm the environment. The levels we are at now actually help plant life grow. Also, we won't even run out of oil. Once the price per barrel goes high enough third gen bio fuels that use barren waste land will be the more economic route to take. And they are carbon neutral. What these ecomentalists fail to realize is that by increasing fuel economy standards they increase the cost of vehicle ownership and decrease the standard of living for billions of people. This is a real and measurable impact, unlike this warming scare that has the ice caps gaining in size.
Jun 29, 2011 11:02 am
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BMW-M
Burning more crap is not the answer, we need to move away from combustion drivn economy all together....Its so 1800's
Jun 29, 2011 12:05 pm
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Joe_Limon
Burning crap? Excuse me, but bio fuels are carbon neutral thank you. They have absolutely zero global effect on the environment.
Jun 29, 2011 12:19 pm
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BMW-M
biofuels have the POTENTIAL to become carbon-neutral in the future. http://www.ecoworld.com/energy-fuels/biofuel-is-not-carbon-neutral.html
Jun 29, 2011 1:00 pm
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Joe_Limon
Trees are carbon neutral, cutting them down or planting more of them won't change anything. Picture this, a tree spends it's entire life sucking up carbon dioxide, then when it dies it rots and releases it all back into the atmosphere. Forests are more akin to storage tanks then they are methods to reduce the amount of Carbon in the world... So sorry, still is carbon neutral.
Jun 29, 2011 1:11 pm
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jerry05cod4
@joe...wtf, your arguments have no basis in scientific evidence...how exactly does increased fuel efficiency increase the cost of ownership?? i want to hear that comedy...in case you didn't read the article or watch the video, what its arguing is why VW puts such a huge premium on efficient vehicles when its all based on current widely available technology, they are clearly taking advantage of the consumer and thus want to stop any legislation that can shorten the time they can keep acting this way.
Jun 29, 2011 3:40 pm
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charlemagne
Well said scratchy996 ! VWAg is the best, and I'm sayin' it as a proud Audi and VW owner.
Jun 29, 2011 5:45 am
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BMW-M
Of course you would your brian washed. Paying a huge premium for a fancy VW....sad.
Jun 29, 2011 8:19 am
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tom43
VW has fuel efficient cars and cars which are not fuel efficient. But why blame the company and not the customers ???????????????????? By the way...in most cases the cars with high fuel consumption are much more sexy !
Jun 29, 2011 5:24 am
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Kid_Voltron
yeah sure, blame the crack addicts and not the dealer. Your logic is flawed.
Jun 30, 2011 4:34 am
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EIGHTMAN
So VW is "against the reduce of oil use", I think that´s stupid, I mean one of the most important targets for brands these days are to make more efficient vehicles, because people want their cars as efficient as possible. So if "only" VW is against to these laws, then they won´t sale too much. So greenpeace, if you really want to do some good,do research about Thermodynamic efficiency and develop a new engine...oh right you just know how to plant a tree, that´s ok too.
Jun 29, 2011 4:11 am
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Joe_Limon
they also know how to hire a company to produce videos for them. Gotta give them that credit as well.
Jun 29, 2011 10:58 am
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MercedesSL
"if you really want to do some good,do research about Thermodynamic efficiency and develop a new engine" Thats the car companies job...oh wait VW falling behind.
Jun 29, 2011 12:14 pm
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EIGHTMAN
Exactly! and that´s what car companies are doing, they invest millions in investigation. And for your info VW has won several awards for the efficiency of their blue motion engines. Hippies don´t know shit about Engineering...or anything useful for that matter.
Jun 30, 2011 9:39 am
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stylovale
So Greenpeace doesn't like VW? THINK is facing bankruptcy (Tesla will be next) so I assume not all GP members drive EVs. The car manufacturers put so much efforts (millions) to lower the consumption. And these naive GP ppl fight them.
Jun 29, 2011 3:03 am
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nixlair
Greenpeace......how about actually spending the time and money spent on this commercial towards helping the environment. all you succeeded in doing is give VW fans and Star Wars geeks someting fun to look at. target the governments of the world and not the individual companies. they are causing the most punishment to our planet.
Jun 28, 2011 11:08 pm
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BMW-M
VW how about spending some of your huge profit margins, and actually be a little proactive for once instead of waiting for legislation to set deadlines, and trying to get around them so you can make a quick buck in the short term.
Jun 29, 2011 9:25 am
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jerry05cod4
"When satire flies abroad on Falsehood's wing, short is her life, and impotent her sting; But when to Truth allied, the wound she gives sinks deep, and to remotest ages lives." - Charles Churchill- ...I hope you're smart enough to know which part of the sentence applies...our planet is sick!
Jun 28, 2011 7:44 pm
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Faithback
I think Green War had better spend their efforts promoting VW's BlueMotion cars. If Green War can increase demand for BlueMotion cars (which already exceed the 30% CO2 reduction compared to average cars on the road) VW would gladly increase production to meet the demand. This resorting to laws in order to compel behavioral changes is oppressive. Make a good argument, demonstrate the benefits and persuade by influence. This is the better way to achieve social change and cohesion.
Jun 28, 2011 7:35 pm
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Titra
Hahaha, I love this video! Well done~ But, I still love VW more as a daily drive~
Jun 28, 2011 7:24 pm
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will_wonka
Quite humorous. Somenbody should tell GreenPeace that nobody gives a damn about the lie that is Climate Change anymore, the silly people were willing to be duped before the economic meltdown, but since.........it's quite simply old news that is a bit long in the tooth now, give it up, your agendas fate will be sealed real soon, most people have seen through the smog (wink).
Jun 28, 2011 6:55 pm
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dbehmoaras
Reading all of the responses makes me happy that there are still intelligent people willing to insult the dumb ones. Proud to be a car fan, now and always.
Jun 28, 2011 6:49 pm
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autoficianado
I have read countless articles that savaged GM & Ford among others for the exact same reasons. VW, like Toyota in trying to be the biggest automakers are producing many more thirsty, inefficient, large vehicles than green ones.
Jun 28, 2011 5:32 pm
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mb74
Is it wrong that this ad ad made me like VW even more. On a side note, I had my credit card points set to give Greenpeace a donation, perhaps the Red Cross needs it more.
Jun 28, 2011 5:25 pm
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DrPlacebo
As a vw owner, I'm not sure their deathstar would ever be fully operational. That said, thank you for the info. I'll have choice words for their lackeys next time they ask me for money.
Jun 28, 2011 5:19 pm
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N20_Purge
Why are they picking on VW? VW have enough eco-friendly cars unlike some American brands. Green Peace are a bunch of uninformed, tree-hugging scumbags.
Jun 28, 2011 4:55 pm
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sub39h
+1
Jun 29, 2011 5:18 am
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Kid_Voltron
Bugatti,Lambhorghini,Porsche,Bentley and Audi...are grand polluters and name calling further weakens your argument.
Jun 30, 2011 4:05 am
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catchmyshadow
i think we all do agree that VW is the last company that should be targeted, as they are one of the cleanest carmakers. there are other companies and other carmakers that should be punished for selling eco-unfriendly products and cars.
Jun 28, 2011 4:31 pm
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BMW-M
I love how all of the VW fanboys try to pass of any negative press towards VW as not being credible. LOL. They are tageting VW b/c they are the least green car brand in EUROPE. These are the facts as to why... it opposes the efforts for tougher EU emissions cuts of 30% by 2020, despite support by many other major companies for the move. -Just 6% of the Volkswagen Group's global sales in 2010 were of its most efficient models -The VW Group has made less progress on fuel efficiency than rivals such as BMW and Toyota and is actively seeking to thwart EU plans to reduce climate-change emissions by 2020.
Jun 28, 2011 8:58 pm
1 0
trevor-k
so says the BMW fan boy
Jun 28, 2011 10:18 pm
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jerry05cod4
@trevor...get out of the little bubble you live in and expand your mind to accept FACTS...it has nothing to do with whether you like a brand more than another!
Jun 28, 2011 10:59 pm
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sub39h
i cannot believe that we are even debating this. there is precisely NO evidence that we are responsible for global warming, no matter which car company is cleaner. the entire CO2 argument is a load of B*LLOCKS. i couldn't give a stuff if VW is clean or green, what i do care about is the hippies at Greenpeace gaining a voice over pseudoscience and myth. New Scientist published a VERY informative article a few years ago, picking holes in EVERY SINGLE PIECE of "evidence" the hippies have regarding global warming, and the simple fact of the matter is it's a government ploy to raise taxes on a relatively necessary piece of life (the motor car). closing statement from me: join the rebellion indeed - the rebellion against the removal of our civil liberties and fight for the removal governments' hands in our pockets taking away our hard earned money with no justification. Greenpeace can go to hell as far as i'm concerned.
Jun 29, 2011 5:15 am
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vilivo
@sub39h- I agree, it's not only ignorant, but arrogant to think human kind is damaging the planet. Planets, and the Galaxy go through changes, over time, regardless what. Do these fools even realize what it would actually take to destroy an entire world? It's delusions of grandeur- our ball of mud is still far more powerful than we think. I recon these GP fools should go to Japan, and ask all the victims if they feel like a threat to the planet today... Pathetic little ants, wanting a political voice, based on myth- when that, which they protect from us, is more than capable of erasing us all, and then carrying on like nothing happened. I recon Ima buy a HUMVEE, and go celebrate this- Here's to the car, may it be what it is, forever, without turning into an expensive vacuum cleaner.
Jun 29, 2011 5:37 am
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BMW-M
Vilivo- and it’s not ignorant to think we should consume a majority of the planets fossil fuels within a few generations?? LOL. Global warming or not, industy, and transportation has to become more efficent for the sake of preserving limited natural resources. Not doing so is ignorant and arrogant.
Jun 29, 2011 8:16 am
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Joe_Limon
Once fuel prices rise sufficiently high third gen bio fuels that use barren waste land will be the more economic route to take and we actually won't ever run out of fuel...
Jun 29, 2011 10:52 am
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BMW-M
@Joe....False!!
Jun 29, 2011 12:02 pm
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Joe_Limon
Rather then shouting false, why don't you tell me why we can't flood 0.42% of our land (the barren waste portion) and farm our own oil from algae? Currently it's still cheaper to pull it from the ground, but when that gets more expensive to extract... it'll be a viable alternative.
Jun 29, 2011 1:08 pm
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vilivo
@ BMW-M - you have a point, but thats not the point that GP is tryin 2 make, and not the point I was arguing, so, here's your sign (and it's not an M-badge)...
Jun 29, 2011 3:11 pm
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jerry05cod4
“There are in fact two things, science and opinion; the former begets knowledge, the latter ignorance.” - Hippocrates- wooow!! i can't believe the ignorance and naivety of some of you...scientist across the board have argued the validity of climate change through thousands of studies and are almost unanimous in the verdict that it is indeed real...with statements like this from @viivo:"it's not only ignorant, but arrogant to think human kind is damaging the planet."...are YOU this ignorant, according to you we have no impact on the health of out palnet eeeh??, i guess that's why there's an island of trash in the middle of the pacific, the black sea is drying, lake victoria disappeared, there's a hole in ozone, must i really continue...its pointless to reason with such narrow minded ppl...its not about politics or greenpeace or some conspiracy theory in which every scientist is in on, its about the state of our planet and how we can become more efficient in distributing our resources.
Jun 29, 2011 3:20 pm
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jerry05cod4
@sub39...you clearly speak out of where you like it...you must live in a basement somewhere and you have no support for your argument, its just your paranoid mind speaking.
Jun 29, 2011 3:26 pm
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Kid_Voltron
with Bugatti,Lambhorghini,Porsche,Bentley and Audi in the group it's probably Europe's dirtiest manufacturer, and probably the world's if not american companies.
Jun 30, 2011 3:38 am
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http://content.worldcarfans.co/templates/0/18