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Greenpeace protests Volkswagen with parody ad [video]

Jedi mind tricks

To protest Volkswagen's decision to oppose CO2 reductions, Greenpeace has launched a campaign which parodies the automaker's critically-acclaimed Super Bowl ad for the 2012 Passat (US-spec).

According to Greenpeace, "VW is at the heart of a group of companies lobbying against new laws which we need to cut CO2 emissions, reduce our oil use and protect places like the Arctic from climate change."

While it's obvious that most of this is just a Jedi mind trick, Greenpeace says "For every 'greener' vehicle VW sells, there are around 15 others which emit much more C02. Volkswagen adds a huge price mark-up for its greener vehicles - way above the cost of the technology - as it tries to cash in on your green conscience."

Yes, Volkswagen is evil. Profits are evil. Volkswagen's EV plans are evil. Volkswagen's plug-in hybrid plans are evil. We're all going to die, because of Volkswagen. Oh, wait, we're still here...

Source: Greenpeace via Autofans.be

Join the rebellion and turn VW away from the dark side

It's not every day you're called to step up in defence of your planet - but today is one of those days. A few moments ago we launched a new global campaign to change Volkswagen by turning them away from the Dark Side, and we need your help.

Despite the green image it likes to portray, VW is at the heart of a group of companies lobbying against new laws which we need to cut CO2 emissions, reduce our oil use and protect places like the Arctic from climate change.
Only a rebellion can stop them - a mass of people from all across the globe -demanding that they change. We need you to be part of that rebellion.

So sign the rebel manifesto to turn VW away from the Dark Side.

On the streets across Europe our activists are busy showing Volkswagen for what it really is: a regressive company using its influence to prevent us getting the laws we need to protect our planet and boost our economy.
And VW's political lobbying has dire consequences for fragile environments like the Arctic, where sea ice is already melting fasting than predicted. Our best chance of stopping climate change and saving the Arctic is to reduce the CO2 emissions that heat up our planet and threaten everything from biodiversity to agriculture.

We know how dangerous the situation is getting. Greenpeace activists have only just returned from the Arctic, where they were putting their bodies in the way of the new oil rush, where companies like Cairn Energy are drilling in the deep seas under the newly-melted ice.

But VW doesn't just spend money on lobbyists.

Volkswagen has been running an ad campaign showing a cute kid in a Darth Vader costume turning on one of their cars. It's been a big hit but for a company that's essentially threatening the future of all of our children, we thought it was ripe for a remake.

The symbolism of Star Wars is far better suited to the kind of destruction Volkswagen's policies threaten to wreak on our planet, than to a fluffy advert to sell more of their cars.

Which - incidentally - are not as efficient as you might think. For every ‘greener' vehicle VW sells, there are around 15 others which emit much more C02. Volkswagen adds a huge price mark-up for its greener vehicles - way above the cost of the technology - as it tries to cash in on your green conscience.

Right now, politicians across Europe are debating whether to raise our target for CO2 cuts from 20 to 30 per cent (based on 1990 levels) by 2020. It's such a necessary increase that many people and organisations - from the UK government to Google, from Ikea to Unilever - agree that we should do it.

But not Volkswagen - and it gets worse.
Along with spending millions on groups lobbying against the 30 per cent target, VW is also opposing new fuel efficiency targets. These would cut CO2 emissions, save drivers money and reduce our dependence on oil.

It's that dependence that drives oil drillers to the Arctic, where companies routinely use giant water cannons to break up icebergs in the way of their operations.
But all is not lost. We feel the good in Volkswagen. They have the engineers and the technology to make some of the most efficient vehicles on Earth.

But their bosses have been seduced by the Dark Side and are employing henchmen to lobby against the strong emissions cuts that we need. The time has come when we have no choice but to raise a rebellion to confront them.
Sign up to join the international rebellion to turn VW away from the dark side.

There are films to watch, lightsabers to build and Ewoks to adopt.

But - most importantly - there's a planet to protect.

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Comments (58)

 Thedamned Thedamned
This is getting a bit too serious. Greenpeace has to get its facts right yet again. There are worse polluters than VW in this line of business.
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August 17, 2011 2:16 pm
 BryanCardenas BryanCardenas
Okay...this is seriously in the bit starting to annoy me a lil. How is it that, the planet can survive active volcanoes, meteorites, natural disasters, amongst others over billions of years and we're worrying about how a bunch of co2 will make it to the atmosphere? Pull your head out of your ass, Greenpeace. The planet will be able to fix itself over time.
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July 14, 2011 7:13 pm
 jerry05cod4 jerry05cod4
I would say that my sources are more reliable and trustworthy... “There are in fact two things, science and opinion; the former begets knowledge, the latter ignorance.” - Hippocrates
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June 30, 2011 6:56 pm
 jerry05cod4 jerry05cod4
@joe...and of course cutting trees down or planting more will have no effect on the environment pffft...cause clearly trees don't make up part of a greater ecosystem that allow rivers to flourish and animal life to flourish, nor do they produce oxygen or absorb Co2...yes, when they decay, they do release carbon back into the environment, but at a gradual pace, unless you've seen a tree naturally decay over-night. Trees do tend to live hundreds or thousands of years, but since we have been cutting them down and burning forests and burning EXCESS Co2, you can see how this has amounted to a record level of CO2 being present in our air...and i hope you see the BIG PICTURE, we have to be more efficient in the way we use our resources all around, that's what being green means, unless you have an argument for why we should prefer to be wasteful...currently an internal combustion engine only uses 30% of its energy to power the car (extremely inneficient you can agree), the rest of the energy is lost through heat and other sources. If we could capture this energy to power the electrical system or store it to power the car itself, etc we could reduce our demand for carbon and other resources. We all benefit from being less wasteful.
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June 29, 2011 4:08 pm
 rxlonline rxlonline
lol! great video!! about all the comments... GET REAL!! Human are guilty off damaging the planet! its because people like you that we are in this situation!! yes VW have greens cars...so why they are fighten against the reduce of CO2? they don't have the tecnology necessary to do that?? shame on You VW!!!! well done GreenPeace! PS: and yes, i dont like hipies..
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June 29, 2011 10:11 am
 charlemagne charlemagne
Well said scratchy996 ! VWAg is the best, and I'm sayin' it as a proud Audi and VW owner.
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June 29, 2011 5:45 am
 tom43 tom43
VW has fuel efficient cars and cars which are not fuel efficient. But why blame the company and not the customers ???????????????????? By the way...in most cases the cars with high fuel consumption are much more sexy !
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June 29, 2011 5:24 am
 EIGHTMAN EIGHTMAN
So VW is "against the reduce of oil use", I think that´s stupid, I mean one of the most important targets for brands these days are to make more efficient vehicles, because people want their cars as efficient as possible. So if "only" VW is against to these laws, then they won´t sale too much. So greenpeace, if you really want to do some good,do research about Thermodynamic efficiency and develop a new engine...oh right you just know how to plant a tree, that´s ok too.
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June 29, 2011 4:11 am
 stylovale stylovale
So Greenpeace doesn't like VW? THINK is facing bankruptcy (Tesla will be next) so I assume not all GP members drive EVs. The car manufacturers put so much efforts (millions) to lower the consumption. And these naive GP ppl fight them.
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June 29, 2011 3:03 am
 nixlair nixlair
Greenpeace......how about actually spending the time and money spent on this commercial towards helping the environment. all you succeeded in doing is give VW fans and Star Wars geeks someting fun to look at. target the governments of the world and not the individual companies. they are causing the most punishment to our planet.
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June 28, 2011 11:08 pm
 jerry05cod4 jerry05cod4
"When satire flies abroad on Falsehood's wing, short is her life, and impotent her sting; But when to Truth allied, the wound she gives sinks deep, and to remotest ages lives." - Charles Churchill- ...I hope you're smart enough to know which part of the sentence applies...our planet is sick!
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June 28, 2011 7:44 pm
 Faithback Faithback
I think Green War had better spend their efforts promoting VW's BlueMotion cars. If Green War can increase demand for BlueMotion cars (which already exceed the 30% CO2 reduction compared to average cars on the road) VW would gladly increase production to meet the demand. This resorting to laws in order to compel behavioral changes is oppressive. Make a good argument, demonstrate the benefits and persuade by influence. This is the better way to achieve social change and cohesion.
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June 28, 2011 7:35 pm
 Titra Titra
Hahaha, I love this video! Well done~ But, I still love VW more as a daily drive~
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June 28, 2011 7:24 pm
 will_wonka will_wonka
Quite humorous. Somenbody should tell GreenPeace that nobody gives a damn about the lie that is Climate Change anymore, the silly people were willing to be duped before the economic meltdown, but since.........it's quite simply old news that is a bit long in the tooth now, give it up, your agendas fate will be sealed real soon, most people have seen through the smog (wink).
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June 28, 2011 6:55 pm
 dbehmoaras dbehmoaras
Reading all of the responses makes me happy that there are still intelligent people willing to insult the dumb ones. Proud to be a car fan, now and always.
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June 28, 2011 6:49 pm
 autoficianado autoficianado
I have read countless articles that savaged GM & Ford among others for the exact same reasons. VW, like Toyota in trying to be the biggest automakers are producing many more thirsty, inefficient, large vehicles than green ones.
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June 28, 2011 5:32 pm
 mb74 mb74
Is it wrong that this ad ad made me like VW even more. On a side note, I had my credit card points set to give Greenpeace a donation, perhaps the Red Cross needs it more.
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June 28, 2011 5:25 pm
 DrPlacebo DrPlacebo
As a vw owner, I'm not sure their deathstar would ever be fully operational. That said, thank you for the info. I'll have choice words for their lackeys next time they ask me for money.
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June 28, 2011 5:19 pm
 N20_Purge N20_Purge
Why are they picking on VW? VW have enough eco-friendly cars unlike some American brands. Green Peace are a bunch of uninformed, tree-hugging scumbags.
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June 28, 2011 4:55 pm
 catchmyshadow catchmyshadow
i think we all do agree that VW is the last company that should be targeted, as they are one of the cleanest carmakers. there are other companies and other carmakers that should be punished for selling eco-unfriendly products and cars.
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June 28, 2011 4:31 pm
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