Jaguar to adopt alphanumeric monikers - report

2012 Jaguar XF 20.4.2011

Move aims to reduce confusion

According to a recent report, Jaguar will adopt a new alphanumeric naming system.

Speaking with Autocar, the company's global brand director said "If you know us, you understand our badging. Otherwise it's confusing."

It's unclear if this will be a wholesale change or just an addition of numbers to the current names, but we won't see the revised structure for a few more years.

Source: Autocar

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zot959

Nobody cares about the names of the cars. The problem is that they look like luxury versions of the Ford Mondeo and not like Jags.

June 2, 2011 6:43 pm

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tbrodie

It matters. I think Cadillac's gains would be compromised if they were selling an El Dorado versus a CTS coupe.

June 2, 2011 9:24 pm

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rcw

Regarding: zot959 June 2, 2011 7:43 pm Nobody cares about the names of the cars. The problem is that they look like luxury versions of the Ford Mondeo and not like Jags. Hardly so! Take a look.

June 2, 2011 9:55 pm

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sideskraper

It would be a shame to lose the classic XJ XK names if a wholesale change is made. I doubt they will go. Merely be augmented.

June 2, 2011 7:06 pm

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DrPlacebo

Jaguar has had a pretty substantial history of alphanumeric names for vehicles. This is kind of a return to its roots if anything.

June 2, 2011 8:21 pm

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nederinaa

xK120?

June 2, 2011 11:10 pm

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EMBJATI85

xj12

June 2, 2011 11:49 pm

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Davidkhund

a-type d-type e-type

June 3, 2011 1:16 am

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i like the classic alphanumeric names: XK140, XJR-15, XJ-220. didn't care much about S-Type R, XKR-S. but then again, i like the Double Six, Daimler Vanden Plas, Soverign.

June 3, 2011 1:29 am

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Microice

I thought the car makes a 'name' for itself...we only remember the 'names' of 'good' cars. Unless you can tell me a car with a 'good' name but is crap car.

June 3, 2011 2:53 am

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wjaprep

why get rid of the XK and XJ? theyre classic Jaguar names. Besides, Jaguar DID use numbers. Remeber the XK8 XJ6 and XJ8?

June 5, 2011 5:29 am

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nahidrahman

they should just bring numbers in XF4,XF6,XF8 for the standard XF, XFS for the warm and XFR for the hot version like wise XK8 and XKR; XJ6, XJ8, XJS and possibly XJR... the could bring in other models like XA, XE etc

June 6, 2011 4:21 am

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