Nissan envisions a world powered by petrol [video]
Company disses the Chevrolet Volt
Nissan North America has unveiled a new ad campaign that asks "What if everything ran on gas?"
Created to promote the Leaf, the commercial takes a humorous look at the advantages of electricity. More interestingly, Nissan takes a swipe at the Chevrolet Volt which is a range-extended electric vehicle that uses a petrol engine to extend its 25 to 50 mile (40 to 80 km) range on electricity alone.
Nissan will begin airing 15-second teasers later this week, before debuting the full commercial on June 12th during the NBA Finals.
NISSAN NORTH AMERICA LAUNCHES "NISSAN LEAF: GAS POWERED EVERYTHING" MARKETING CAMPAIGN
Nissan is asking "What if everything ran on gas?" in a series of humorous new spots for the 100% electric Nissan LEAF.
The campaign, called "Gas Powered Everything," was conceived to challenge the notion that cars can only run on gas. By using humor and asking the simple question "What if everything ran on gas?" Nissan is able to rationally make the case that electric cars' time has arrived.
The full 60-second spot will make its world television debut during the NBA's The Finals on June 12. Four more 15-second teasers start appearing next week.









