Volkswagen creates edible ad for the Golf R

Mmm... advertising

Volkswagen has been known to use some pretty memorable ads, but their latest effort certainly takes the cake.

Designed to promote the Golf R in South Africa, the edible "Eat the Road" ad was prominently featured in several local automotive magazines. While there's no word on how it tastes, the ad was made with glutinous rice flour, water, salt, propylene glycol FD&C color and glycerin.

If you've had a bite, let us know how tasty it is in the comments below.

Source: Ads of the World via Gizmodo

Volkswagen creates edible ad for the Golf R
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VTEC

yeah, i'd rather not eat a page out of a magazine, never know where that magazine has been. nice try VW, but this was most definitely the biggest "WTF" idea i've ever seen from an automotive company to promote a "road eating" car

May 27, 2011 9:04 pm

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DdW

Indeed it is an novel idea, but I am wary of the ingredients (or preservatives) used in producing such an advert, despite being clearly stated. It is quite an eye-opener for me.

May 28, 2011 7:27 am

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eaksoy

Volkswagen has brilliant advertisers... Best among the car industry...

May 28, 2011 1:27 am

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Pangaea

Hopefully these ads will feed many hungry African kids

May 28, 2011 2:29 am

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N20_Purge

Looks like... fast food. *ba-dum-tsh*

May 28, 2011 2:54 am

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rupash88

This would work great in 3rd world countries...

May 28, 2011 4:25 pm

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vilivo

Yeah, now if the car didn cost almost s much as an M3 in that country, or was at least WORTH M3 money... or the deallers had any Cstomer Service Skills

May 28, 2011 5:11 pm

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madness

I dont know where you got your facts, but you are very misinformed. The golf R starts at R408,930 according to the South African VW website, while the M3 Coupe starts at R839,500. I do believe that is more than double the price of the Golf R.

May 30, 2011 1:44 pm

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