VW dealer shows you tough Golf...doors [video]

VW showroom salesman stands on door of VW Golf GTI to show you how well the car is made

Here's a video by Larry Roesch VW, a Chicago-area Volkswagen dealer, where the toughness of the VW build quality gets tested.

The man in the video stands and stomps on the door of the Golf GTI in the showroom to show how solid the hinges are. He challenges us to try the same thing on our Hyundai or Honda. Well, we would hope they'd hold up the same.

But VW has a poor reputation in North America for dealer service, not for quality. Maybe they should make a video where a VW customer comes in with a problem and the dealer solves it right away at no cost.

Source: larryroeschvw via motofilm.pl

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Zonda Addict

I cant see a GTI be treated that way....

May 23, 2011 9:16 am

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N20_Purge

You can't do that do a GTI! That's just... wrong.

May 23, 2011 9:19 am

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tbrodie

They need to invest a lot in training for their dealers. In some cases, they need to clean house. It's as if they have contempt for their customers.

May 23, 2011 9:32 am

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1 reply

Carfan69

This is great marketing....I looked on you tube and it has 400,000 views.....all of this negative talk... looks like they did exactly what they wanted to do...get you all buzzing over it...lol...Its called advertising people....Hello.....

May 28, 2011 10:17 am

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yiotis82

That GTi will be sold as used now. What a Jerk.

May 23, 2011 9:33 am

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neicheq

so, tell me again, why would anyone close GTI's doors so hard?

May 23, 2011 9:36 am

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madness

The only reason I can think of is when you get out in anger after being hammered by an Astra OPC...

May 23, 2011 10:04 am

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vitali77

Ive got nothing against VW, I own one, but I would have loved to see that door fall off and to see the guy go flying. What exactly was the point? The door can hold a 100kg gorilla? Thx, It will be useful to know that next time I go to the jungle and let a gorilla play with my doors, that they will be fine ;/

May 23, 2011 9:49 am

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car-o-bar

This is standard VW sales person practice. I am a big VW fan, have owned many, and my first was a 2001.5 VW Passat. This was the trick that sold me the car, and boy was it solid or what. Felt safe like you were sitting inside a fort, loved it, graduated to Tuareg then, and later moved to Audis and BMWs, and now Mercedeses, still have a GTI.

May 23, 2011 9:51 am

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DdW

Perhaps so. But if you were to put it in a PR perspective, it goes to show that US VW dealers are an abusive (and rude) lot which ironically, is what makes most would-be VW car buyers shun the brand. It is customer service.

May 23, 2011 11:36 pm

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manhesamam

I duno about Hyundai and Honda but I work for a Toyota store and we do that to the cars all the time. The hinges on all the cars are made to be able to hold up to 350 pounds. PS I own a 2009 Jetta and you can tottaly do that to the doors, the car is SOLID. VW is a great car.

May 23, 2011 10:35 am

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volodka

how stupid you gotta be to take a decision of buying the car promoted that way?! at least as stupid as the dealer it's self.

May 23, 2011 11:00 am

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Fatsmurf

Omg that hurts... Give the GTI some love man! It's a fine car...

May 23, 2011 12:12 pm

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alamak

what a jerk.............and then he is gonna sell that car to some poor dude..........he shd have done that to his own car......stupid sales guy

May 23, 2011 1:46 pm

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F10V8tt

Didn't Mercedes do this in a commercial a few year back?

May 23, 2011 2:03 pm

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2 replies

ClintonM3

Yes, MB did that before. In fact, I have seen this demo with many brands.

May 23, 2011 5:26 pm

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benz_man

They hung a 190E from an SL's A-pillar in one advertisement. Was some years ago though.

May 23, 2011 8:45 pm

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avantus

They might be tough doors, but my God do they rattle and squeak. My drivers door drives me insane. Dealers fix - apply silicone. Result? rattle and squeaks..

May 23, 2011 2:58 pm

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dcars62

The problem with VW's was not the dealers it was the reliability of the cars. The replacement parts were ridiculously expensive. The same goes for the purchase price.

May 23, 2011 7:00 pm

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maloparac

Why is this a news????

May 24, 2011 3:05 am

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dasoviet

What? Does he try to convince a monkey to buy a gti?

May 24, 2011 4:06 am

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Carfan69

May 27, 2011 4:41 am