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Caterham bought by Team Lotus - introduces special edition to celebrate [video]

Deal will enable a product expansion

After weeks of speculation, Team Lotus has confirmed they have purchased Caterham.

Details are limited, but the two companies say the tie-up will enable Caterham to "expand its brand profile and product family."

According to Ansar Ali, the Managing Director of Caterham, "Until now, the resources Caterham has had at its disposal have, naturally, limited the exposure of the Caterham experience and the legendary Seven has had to rely almost entirely on its remarkable reputation and legacy. However, the acquisition of the company by Team Lotus Enterprise will allow our existing management team to take Caterham's core spirit of pure driving enjoyment to a hitherto un-served audience."

To celebrate, Caterham will offer a special edition trim package for 50 Seven models. Each car will feature green and yellow livery as well as a plaque signed by Team Lotus drivers Jarno Trulli and Heikki Kovalainen. Furthermore, buyers will be given an opportunity to tour the Team Lotus factory.

Source: Caterham and Team Lotus

Exciting future for British sportscar brand

Team Lotus Enterprise today announces that it has purchased British sportscar maker Caterham Cars.

The acquisition by Tony Fernandes, Kamarudin Meranun and SM Nasarudin, the men behind the Team Lotus Formula 1 squad, from the shareholder consortium led by Corven Ventures, will see the legendary lightweight sportscar manufacturer expand its brand profile and product family.

The acquisition of Caterham Cars by Team Lotus Enterprise will not only signal the continued development of the legendary Seven, but will provide Caterham with the platform to apply its philosophy of 'adding lightness' to exciting new models for the 21st Century.

This exciting new era for Caterham will be led by the company's existing management team, headed up by Caterham Cars Managing Director Ansar Ali.

Ansar's direction has been responsible for energising Caterham's export prowess during the last five years, creating the iconic Superlight R500 - Top Gear's Car of the Year for 2008 - and Caterham's first brand new model in 15 years, the stunning SP/300.R sports prototype racer.

As custodians of Colin Chapman's two-seater Seven since 1973, Caterham has been responsible for the evolution of a car originally conceived as a 'fit for purpose' race-car for the road in 1957.

Today, the Seven is arguably the benchmark for the perfect balance between power and intuitive, user-friendly handling, and in spite of its years remains one of the most raced cars in the world. It has also been the inspiration for the recently-launched Caterham-Lola SP/300.R for the race and track day community.

Tony Fernandes said: "Caterham has a unique place at the heart of the motoring world. As well as being proudly and staunchly British, it has an enviable and uniquely unblemished reputation within the industry for performance, handling and engineering excellence.

"Caterham Cars has remained wholly faithful to Colin Chapman's philosophy of 'less is more', and the DNA of the original Seven can still be traced to the newest additions to Caterham's product offering.

"It is already a successful business with sales across Europe, Japan, Australia and the Middle East, and under the guidance of the existing management team,we now have all the ingredients and the launch pad to further evolve that spirit and take Caterham to new exciting horizons with innovative products and greater global brand exposure."

Caterham Cars, Managing Director, Ansar Ali, added: "This is yet another exciting chapter in the Caterham story. Until now, the resources Caterham has had at its disposal have, naturally, limited the exposure of the Caterham experience and the legendary Seven has had to rely almost entirely on its remarkable reputation and legacy.

"We will remain entirely true to the philosophy that we, as custodians of one man's motoring concept, have protected for nearly 40 years.

"However, the acquisition of the company by Team Lotus Enterprise will allow our existing management team to take Caterham's core spirit of pure driving enjoyment to a hitherto un-served audience.

"While the Seven will now have the global springboard it deserves and will continue to be evolved yet further, we also have the opportunity to expand the Caterham family beyond the Seven and SP/300.R and breathe new life into our uniquely respected brand and mature it into a truly global business."

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Comments (5)

 M! M!
nice. with good financial backing and technology. we will see a Seven for the 21st century.
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April 27, 2011 5:03 pm
 nederinaa nederinaa
This is great news. Hope that the ownership stays true to Colin Chapman's legacy with its lightweight simplicity approach rather than Group Lotuses rather ambitious but it is not gonna work strategy. How about purchasing the Elise aluminum spaceframe when they're about to stop the production of the Elise/Exige? :) Catherham model line up: Seven, front engine, rear wheel drive Elise-based, mid engine, rear wheel drive
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April 27, 2011 1:21 pm
 wcfuser14369 wcfuser14369
It's Team Lotus, which is nothing to do with Lotus Group which owns Lotus Cars. Most likely the F1 team will be renamed Sonangol Caterham F1.
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April 27, 2011 12:08 pm
 yulei yulei
Lotus purchased Caterham, sounds like"some 7 series back" after about 40 years.
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April 27, 2011 10:56 am