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Volvo Concept Universe unveiled at Auto Shanghai [videos]

Previews a flagship sedan

Following last week's teaser, Volvo has officially unveiled the Universe concept at the Shanghai Auto Show.

Built to preview the company's flagship sedan, the Universe has a restrained design that is undeniably elegant. While Volvo is staying mum on details, the car features LED headlights, "suicide" rear doors and a sloping roofline that gives the concept a dynamic stance.

Inside, passengers are treated to a luxurious cabin that boasts leather upholstery, wood trim, a floating center console and individual seating for four.

According to Peter Horbury, Vice President of Design at Volvo, "The Concept Universe is exceptionally refined, yet with all the simplistic assets that make Volvo champions of the uncomplicated. There is a growing appreciation for this ingenious blend of design and technology among modern luxury car buyers. This trend paves the way for our success. We are convinced that our special brand of luxury has a great future."

Source: Volvo

At the Shanghai Auto Show in April 2011, Volvo Car Corporation visualises a masterpiece of Scandinavian Design for car buyers with exquisite tastes.

The Concept Universe is a large, luxurious sedan with a new human-centric design language that honours the beautiful lines of classic Volvo models.

"The Concept Universe offers the world a sneak preview of what people can expect from our next top-of-the-line sedan," says Stefan Jacoby, President and CEO of Volvo Car Corporation.

Volvo Car Corporation's long-term strategy is to be a successful, truly global company with products designed around our customers' needs and lifestyle.

Scandinavian Design is about understanding and caring about people. Volvo Car Corporation aims to be the brand that best interprets what buyers of modern luxury cars want.

The Concept Universe has been designed to spark a subconscious desire and a feeling of eternal beauty.

It moves towards the future with its coupe-like roofline and contemporary, solid rear, but it also echoes Volvo's proud heritage by borrowing design cues from classic models of the past.

"Just like fine luxury goods, this design feels handcrafted and durable enough to stand the test of time," says Peter Horbury, Vice President Design at Volvo Car Corporation. "We will compete with the best with our special kind of Scandinavian Design. It is unmatched in performance and technology, but without superficiality or complication."

User-focused and pure

The interior of the Concept Universe is a comfortable, cultivated environment that is also user-focused and refreshingly uncomplicated. It is driver-orientated in the front and comfortably relaxed in the rear.

The in-command driver environment has intuitive controls and a touch-screen that approaches the hand when the driver reaches towards it - with everything operated from a seat that is inspired by ultra-comfortable chairs.

Passengers in the rear seat are embraced by pure comfort. The interior moulds into the rear seat and becomes part of the seating environment.

The dynamic feel and the dark colour scheme of the front seats fades seamlessly towards the rear until it fully transforms into a light rear seat haven of calmness. Concept Universe is full of classic forms, materials and textures, used with a twist to create a special contemporary luxury experience.

"The Concept Universe is exceptionally refined, yet with all the simplistic assets that make Volvo champions of the uncomplicated. There is a growing appreciation for this ingenious blend of design and technology among modern luxury car buyers. This trend paves the way for our success. We are convinced that our special brand of luxury has a great future," Peter Horbury concludes.

"Our aim is to be the brand that best understands what buyers of modern luxury cars want. We are eager to hear what the most demanding Chinese customers think of this luxurious concept. Later, we will show the design in Europe and the United States in order to bring it into the global context that we are aiming for with all our car models," says Stefan Jacoby, President and CEO of Volvo Car Corporation.

 

 

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Comments (12)

GTurbo
Not that I'm surprised with the usual drivel blogged by insidious bloggers on global websites. If anything, Volvo should remain indebted to GEELY for rejuvenating their design direction. This Universe Concept is to Volvo what the Metropolis Concept is to Citroen; a boldly innovative and attractive flagship model. The headlamp and grille treatment, while they polarise opinions, perfectly suits the luxury executive saloon aspirations better because subtlety rather than ostentation is what is required at the top level of motoring. The interior though is the piece de resistance of this superb Concept; what a Universe in there! This car will give Volvo the much-needed kudos it has lacked for so long despite being a credible German prestige alternative brand.
Apr 20, 2011 12:29 pm
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jerry05cod4
The overall proportions and shape are great with nice flowing lines...the real banger here is the interior, its a properly nice and realistically futuristic interior.
Apr 19, 2011 4:05 pm
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freeway
I totally subscribe to your opinion... nice looking concept in and out, but with a special note for the interior
Apr 21, 2011 6:01 am
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pxsupply
The front resembles the old Volvo PV a little bit when you look at it from the side....
Apr 19, 2011 2:51 pm
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EMBJATI85
is it going to be RWD with a turbo inline 6 =)
Apr 19, 2011 2:32 pm
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Mikeado
The front looks like it's off a concept car from about 1995. The rest just looks like a squashed S60.
Apr 19, 2011 1:56 pm
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Kakumbaz
No I think it looks really good.. It has a classy modern touch which is also understated and conservative. That is what a flagship car should look like it should not draw attention to itself. Nicely done Volvo. Now all you need to do is make it.
Apr 19, 2011 1:12 pm
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xLumino
thank you for this brave commention between all these "designers are stupid" statements
Apr 20, 2011 1:23 am
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buruchaga
The front is ugly and needs to go back to design table.
Apr 19, 2011 1:01 pm
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Shaktiman
it looks chinese.. oops.. it is chinese.. ;) jokes apart it looks nice..
Apr 19, 2011 12:45 pm
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nederinaa
Nice body proportions, hideous details. Looks like a Chinese Jaguar. Opps.
Apr 19, 2011 11:56 am
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TheAlchemist
just what I was going to say. Chinese Jag :)
Apr 19, 2011 10:41 pm
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