Audi to roll out two high-priced special edition 'halo' models

Audi R8 GT 21.09.2010
Audi R8 GT 21.09.2010

€200,000 ($285,000) special edition Q7 V12 TDI headed for Russia next month while the U.A.E. gets an R8 V10 Pure Sport edition

Audi will be launching two new special edition 'halo' models that the automaker hopes will add some luster to the brand in specific markets and help boost its image over rivals such as BMW and Mercedes-Benz.

The most expensive model will be a special edition Q7 V12 TDI in a two-tone exterior color for the Russian market which will sell for €200,000 ($285,000) starting in May.

The edition will be limited to 555 units and come in a Phantom Black and Black Velvet-colored exterior.

Also in the pipeline is an R8 V10 Pure Sport which Audi will sell exclusively in the United Arab Emeriates and is scheduled for a launch in June. Price tag on that model will be 500,000 Dirhams (€94,000 / $136,000).

Only 40 units of the Pure Sport will be made.

Says Audi sales boss Peter Schwarzenbauer:

"There's nothing better than tailoring cars to specific markets. We see huge potential for business with limited special editions."

Last year, Audi issued a successful Black-and-White limited edition series of the TT model in China, where 450 units were sold for a price of €54,000 ($78,000).

Note: Audi R8 GT and Audi Q7 V12 TDI shown

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Comments (8)

Microice Microice
V12 TDI R8 would make the best special edition R8 ever!!!!
Apr 15th, 2011 5:29pm
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buruchaga buruchaga
Looks like some filthy rich people takes pride in luxury cars.
Apr 15th, 2011 12:25pm
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Dude von Dudenstein Dude von Dudenstein
Personally I think special editions for certain countries are a bit silly, but still they can be neat for sure. Withal, I am still a big Audi fan.
Apr 15th, 2011 11:48am
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M! M!
Opulence, I has it.
Apr 15th, 2011 10:40am
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boxster127 boxster127
So, when Audi offers most premium SUV package... i jump in it.
Apr 15th, 2011 3:29pm
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Are they sure the R8 V10 price tag will be AED 500,000?! I'm a UAE citizen and the R8 V10 with S tronic costs AED 525,000. This is a special edition which may cost around AED 600,000
Apr 14th, 2011 11:52pm
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NardoW12 NardoW12
I don't know how things work overthere but the AED 500,000 price tag is probably before any possible tax and dealer markups...
Apr 15th, 2011 12:49am
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uzzie uzzie
Apr 14th, 2011 11:40pm
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