Audi to roll out two high-priced special edition 'halo' models

 Audi to roll out two high-priced special edition halo models
Audi R8 GT 21.09.2010

€200,000 ($285,000) special edition Q7 V12 TDI headed for Russia next month while the U.A.E. gets an R8 V10 Pure Sport edition

Audi will be launching two new special edition 'halo' models that the automaker hopes will add some luster to the brand in specific markets and help boost its image over rivals such as BMW and Mercedes-Benz.

The most expensive model will be a special edition Q7 V12 TDI in a two-tone exterior color for the Russian market which will sell for €200,000 ($285,000) starting in May.

The edition will be limited to 555 units and come in a Phantom Black and Black Velvet-colored exterior.

Also in the pipeline is an R8 V10 Pure Sport which Audi will sell exclusively in the United Arab Emeriates and is scheduled for a launch in June. Price tag on that model will be 500,000 Dirhams (€94,000 / $136,000).

Only 40 units of the Pure Sport will be made.

Says Audi sales boss Peter Schwarzenbauer:

"There's nothing better than tailoring cars to specific markets. We see huge potential for business with limited special editions."

Last year, Audi issued a successful Black-and-White limited edition series of the TT model in China, where 450 units were sold for a price of €54,000 ($78,000).

Note: Audi R8 GT and Audi Q7 V12 TDI shown

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Comments (8)

 Microice Microice
V12 TDI R8 would make the best special edition R8 ever!!!!
April 15, 2011 10:29 am
 buruchaga buruchaga
Looks like some filthy rich people takes pride in luxury cars.
April 15, 2011 5:25 am
 Dude von Dudenstein Dude von Dudenstein
Personally I think special editions for certain countries are a bit silly, but still they can be neat for sure. Withal, I am still a big Audi fan.
April 15, 2011 4:48 am
 M! M!
Opulence, I has it.
April 15, 2011 3:40 am
Are they sure the R8 V10 price tag will be AED 500,000?! I'm a UAE citizen and the R8 V10 with S tronic costs AED 525,000. This is a special edition which may cost around AED 600,000
April 14, 2011 4:52 pm
 uzzie uzzie
April 14, 2011 4:40 pm