Kia Naimo electric concept debuts in Seoul [video]

Electric vehicle concept from Kia features design influences from traditional local pottery

Korean brand Kia has unveiled the new Naimo electric car concept at the 2011 Seoul Motor Show today.

The Naimo's name is derived from the Korean word 'Ne-mo' which means 'square shape'. And this is one concept which isn't running away from its boxy design. It features no B-pillar and rear-hinged doors.

But the design of the Naimo is influenced by Asian Celadon-style pottery, with its asymmetrical shapes reflected in the roof design of this concept as well as in the dot-styled LED headlamps which also provide an off-center feel to the car. Those off-kilter design cues are meant to contrast with the square shape of the car.

On the inside, things get a little more down to earth with the use of Korean oak for the floor and interior door panels. Korean "Han-ji" paper serves as the headlining and these hand-crafted interior touches are complimented by the off lines of that sunroof design.

Powering the Naimo is a PMSM (Permanent Magnet Synchronous Motor) electric motor with an output of 80 kW (109 PS / 109 bhp) and 280 Nm (206 lb-ft) of torque. Juice is supplied by a 27 kWh lithium-ion battery pack positioned under the rear trunk.

The car rolls on low-resistance tires on 20-inch alloy wheels.

Top speed on the Naimo is 150 km/h (93 mph) and the car has a range of around 200 km (124 miles) on a single charge. A quick-charge system (50 kW) allows the battery to reach 80 percent capacity in about 25 minutes.

Source: Kia

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Comments (5)

GTurbo GTurbo
Just when Kia is starting to pen greatness, it all went a bit Pete Tong with this Hannibal Lecter concoction! Its unimaginative model name should remain like the body shell, a Concept. Simples!
Apr 4th, 2011 4:09am
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Peel away the geek-like gizmos and powertrain and we could be seeing the next-gen Soul. I could be wrong. Let's hoped that this concept stay as it is, a concept.
Apr 1st, 2011 12:50pm
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Cheap and UGLY looking...like all cars and designs lately...What the hell has happened to the look of Motor Cars, you know CARS, not appliances, they ALL look FUGLY!!!
Apr 1st, 2011 9:57am
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Renegade Renegade
Ugly duckling that probably won't become a swan.
Apr 1st, 2011 3:35am
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Tonie Tonie
I think this car is actually very exciting, will probably lose sleep just thinking over it the next few days.
Mar 31st, 2011 11:04pm
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