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Nissan sued by Ford in Brazil over sexy TV spot [video]

Nissan Tiida ad shows two Ford engineers rapping about how much money they pocket by overcharging for the Focus

Ford's Brazilian unit has filed a lawsuit against Nissan's management in Brazil for running a television advertisement that mocks Ford for its high prices.

The YouTube posting of the ad for the Nissan Tiida is available here above. And it's pretty funny. It's a cartoonish take on gangster rappers surrounded by bikini-clad women. The two rappers in the commercial are Ford engineers boasting about how much money they have pocketed by overcharging customers for the Ford Focus seen in the ad.

But Ford isn't laughing. The company has filed a criminal suit against Nissan Brazil and have forced an injunction against the airing of the ad. The ad was pulled on March 3.

The suit was filed with the local police in the city of Sao Jose dos Pinhais, in the southern state of Parana where Renault-Nissan has a production plant. The complaint alleges "improper brand use" and "unfair competition" on the part of Nissan, according to Reuters sources.

Nissan ranks 12th in terms of market share in Brazil with only 1.6 percent of total vehicles sales there. The automaker is definitely trying to make its way up the ladder to compete against the big brands in the Brazilian market such as Fiat, Ford and General Motors.

Source: Reuters via Autoblog

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Comments (20)

Dolomight 74-86
I don't even speak portugese and I was loling hard. If ford thinks this is a bad thing they need their heads examined. Nissan did them a favor by associating a focus with getting hot biatches. If I was ford I would reply with my own rap video about how cheap the nissan versa\tidia is by showing homeless bums driving them since their so affordable.
Mar 29, 2011 7:12 pm
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techie69
You people are not smart who ever blogged about it promotes Ford, if you only read the article or knew portuguese! The commercial is a mockery at Ford rapping the Focus buyers, and Ford engineers cashing it in and living life like gangsta-rappers that they decided to make their own video to celebrate their winnings with a video. Ford is fumming I am sure at the reality of what they do by been mocked from a competitor. I think truth hurts, hahaha common Ford you know its true, just laugh at it since its a comic video instead of trying to keep uselessly to an upstanding image.
Mar 29, 2011 5:36 pm
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PURPA TRADER
IT WOULD HAVE BE A REALLY NICE ADD IF THE TWO DUDES (GUYS) HAD NOT BEEN THERE....FORD SHOULD JUST GET WITH THE PROGRAM , AND CREATE ANOTHER ADD ONLY BETTER. AS FAR AS THE CARS GO , I WOULD JUST GET A CORVETTE OR A PORSCHE AND GET IT OVER WITH...
Mar 29, 2011 3:49 pm
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GTurbo
The Brazillian Slim Shady! Funny (and red-hot) ad; arriba!x2 Nissan just shot themselves in the tyres with this ad whilst Ford should rest easy and watch their sales tills go ker-ching!
Mar 29, 2011 1:48 pm
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valantise46
i think the ad is pretty funny!
Mar 29, 2011 1:05 pm
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deed
yeah! I never thought this kind of add playing here... I saw something agressive as this one in Germany and USA. For the bikini girls, this is really usual here. And actualy, these ones are hiding too much stuff! Try these instead (comedian TV show called Panico), search in Google Images for: Panicats (http://www.google.com/images?q=panicats&um=1&ie=UTF-8&source=og&sa=N&hl=en&tab=wi&biw=1440&bih=779) I'm brazilian! And for the cars... Tiida isn't match to Focus... they are in different categories! I like almost everything: the Duratec engine and how the car looks, but the interior look aspect. And they are REALLY overpriced... a Focus here cost something like USD$30.0000,00 for a basic 2.0. I preffer my Chevrolet Vectra GT, a king of Astra restyled and a bit cheaper.
Mar 29, 2011 12:34 pm
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997-GT500-STI
Some people need travel more! looool
Mar 29, 2011 6:37 am
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bordeauxman1
I love, but it makes me wanna a Ford. Lol. Wrong aim ?
Mar 29, 2011 6:20 am
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madofmazda
Ad: Get Free of Couple of Bikini-clad Women on Every Purchase of FOCUS!.... I'll order one ASAP! :D
Mar 29, 2011 4:43 am
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M!
nice.
Mar 29, 2011 1:03 am
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Bremen_Koenigsegg
If anyone thought that commercial was over-sexualized, they're wrong. In Brazil, bikini clad women sell everything from cars to Eggos... assuming they have Eggos.
Mar 29, 2011 12:21 am
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eddie
Typical MTV type video...what is the problem!
Mar 28, 2011 11:56 pm
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wgt2010
1 naw, forget that shit. First of all, Ford and Nissan are too dumb to realize that YOU CANT COMPARE A SUB COMPACT CAR TO A COMPACT CAR! LET ALONE A HATCHBACK TO A SEDAN! THESE PEOPLE ARE STUPID!
Mar 28, 2011 9:12 pm
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9TNine
Nice Brazilian gals...! Yep, Ford is expensive
Mar 28, 2011 8:06 pm
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Han Solo
Yap...couldn't agree more... Ha...how I wish I was born in Brazil.
Mar 29, 2011 7:55 am
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-Matt-
Ford should make an answear-ad to this with more hot bikini girls instead of suing nissan -.-'
Mar 28, 2011 6:27 pm
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BavarianMS
Fail add, they end up advertising the ford lmao.
Mar 28, 2011 5:36 pm
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peterjamesbenson
I thought was a Ford ad!!! and even the nissan part looks like a separate ad
Mar 29, 2011 4:04 am
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tootall
Yeah, a Focus right out of the dealership in Brazil (for experience sake).
Mar 28, 2011 4:31 pm
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N20_Purge
That ad makes me want to get a Focus. :D
Mar 28, 2011 3:21 pm
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http://content.worldcarfans.co/templates/0/18