Volvo cribs from the BMW art car playbook [video]

Car will be auctioned off later this year

In an attempt to ditch their stodgy image, Volvo enlisted ten artists to transform an S60 into a public art display at the Zurich railway station.

Over the course of five days, the artists painted the car to stunning effect as a high-end camera captured their work every 10th of a second. The results are pretty impressive as the exhibit managed to draw the attention of more than 35,000 Swiss commuters.

While it's easy to brush this off as nothing more than a marketing stunt, the car will be auctioned off later this year with the proceeds going to charity.

Source: Volvo

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"Volvo S60 Art Session"

What ten artists can make of a Volvo S60

Ten street artists were painting, spraying and designing a snow-white Volvo S60 during a five day period. All took place in front of a white dropback canvas at Zurich main railway station. During this live art happening, a high-end camera shot pictures every 10th second. The result is now published on YouTube.

Steady flow of repainting
Volvo Cars Switzerland started the Volvo Art Session experiment this February. It turned out as an unusual and exciting art show. While the ten artists were creating and performing their "street art" painting all over the white Volvo S60 and its white background more than 35,000 commuters stopped by in five days.

"Our intentions with this art project, was to express and emphasize in a creative and innovative way the design of the Volvo S60", says Anouk Poelmann, President of Volvo Cars Switzerland.

Watching the final 3-minute video that remains from this experiment, will reveal the steady flow of artistic repaintings and also let the spectator view ten very different cars that is actually only one.